The Leap Newsletter — May 16

by The Leap Team · Published May 16, 2022

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Can you work less than 10 hrs/week and make 100K a year?

You’re only 5 minutes away from the confidence boost you need for the week. Ready to get into it?

Have you ever thought about how the most powerful way to connect with your audience is by being real? (P.S there’s even an app dedicated to it – more on that later.) That might mean using your voice to advocate for causes that matter to you, talking about the difficulties of life, or giving your audience a glimpse behind the curtain of that ‘perfect aesthetic.’ Whatever authenticity looks like to you, it helps people feel seen, and when people feel seen, they feel connected.

– Truthfully yours, The Leap

Have Your Creator Pie and Eat it, Too 

The creator economy is growing and everyone wants a piece. The good news? There are many ways to get your slice. If you’re wondering how to get in on it, we’ve rounded up some tantalizing stats to show you that you can definitely have your pie and eat it, too. Can you really work less and earn more? Is YouTube still worth it? The stats say “hell yeah.”

Tasty facts:

  • The top 10 highest-earning authors on Substack make $20 million per year (more about Substack below!).
  • Think gaming is a waste of time? Well, half of the top 10 richest YouTubers are gamers, so put that in your console. 
  • The top 5 creators on TikTok made $46 million last year. Could you be next?
  • 66% of creators do it part-time, which means leftover space in their schedule for friends, fam, and travel.  

Little Extras

Peace out, AR filters. Meta is turning off virtual face filters in Stories for people in Texas because of a lawsuit filed against a facial recognition company that was selling data. The state is also suing Meta because it didn’t get consent for Texan’s biometric data. You know what they say: Don’t mess with Texas! 

Get real, or get gone. This app is exploding right now with 3.1 million downloads last month alone and it’s touted as the “next big thing.” What is it? BeReal, an app that notifies users at a random time every day to post an unfiltered, in-the-moment photo. Will influencers get on board? Kim, we’re waiting.

Dear content creators: you’re worth it, hunny. Time to treat yourself to the camera, the microphones, the ring light. Take the class, learn a new skill—anything that helps you find yourself and get to work. IG is even making it easier for you with 90 second reels

From police officer to full-time beauty creator??? Glamzilla went from matching her lipstick to the pants she wore in court to going viral on TikTok in 2020. Years of hard work is finally paying off and it’s the inspiration we all need

​Being a plus-sized content creator comes with a lot of steep learning curves. Jae’lynn Chaney opens up about the criticism, challenges, and the trolls online. “The fact that I’m a fat person who doesn’t hate themselves is what people hate the most.” But despite it all, she’s moving on and not looking back.

School is in session. In an age when a popular TikTok is more valuable to some than a degree, Duke University gives you “TikTok class.” Helping you negotiate what you’re worth, yes this is a real, full-credit course where your professors are ready to help you make money.

​You’ll wanna keep your finger on this pulse: TikTok is launching an ad solution called TikTok Pulse that will place brands’ ads next to the top 4% of all videos and create more revenue opportunities for creators.

Time to Jump on the Substack Train

Consider yourself something of a writer? Join the club. Or more specifically, join Substack. This subscription-based newsletter service is taking off among writers who don’t want to worry about SEO and algorithms, but still want the option of being discovered on a platform. If you have something to say, there’s an audience out there waiting to hear your take, and maybe even pay you for it.

Isn’t it time you jumped on the train? It could be the missing piece in your strategy to go full-time. Here are some tips on getting started.

About the author

The Leap Team

The Leap team is here to share stories, advice, and tips to help you start making money as a creator.
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