To receive The Leap’s weekly newsletter in your inbox, click here.
It’s raining revenue for YouTube creators.
Cruise into this week’s content creator news.
Hey, you. Isn’t it time you broke up with that toxic partner? No, we don’t mean that person you met on Bumble last month (you do you, boo), we mean hustle culture. The world is quiet quitting, Chinese professionals are “lying flat”, and everyone else is working on establishing healthy boundaries in order to preserve their peace of mind. We’re not afraid to be honest with you – if you haven’t cut ties with constant productivity and overtime obligations, it’s probably a good time. The reality is we’re all subjects to overworking, whether in content creation or a corporate space. Take a breather, recharge, and get back to balance.
– The Leap
Break Glass Ceilings with Clara for Creators
Demanding more work-life balance? How about financial security and a fairer workload? If you said yes, you’re in the right place. It just so happens that basically everyone is looking for a lifestyle that offers more freedom and flexibility, and it may be one of the reasons why the creator economy is exploding. Christen Nino De Guzman took notice of this trend years ago, and is determined to help. How is she doing it? With a new app called Clara that gives creators a platform to share their rates and their experiences with brands they work with. It’s like Rate My Professor, but much more useful.
Little Extras
In: Acknowledging that all jobs have hard days. Out: Acting like nobody wants to work these days. Apparently beauty TikToker Mikayla didn’t get the memo.
Despite research telling us our attention spans are seriously decreasing, Instagram isn’t buying it. Say hello to the 60-second Story, a win for chatty creators everywhere.
Hello! We’re twins. We’re twins, yes sir! Gold stars to the first person who can identify any differences between TikTok Now and BeReal.
Sometimes ignoring the trolls just isn’t enough. Enter TikTok’s downvote, a new button you can hit when you’re simply over the hate.
You’d butter try this. Get it? Well, you’ll definitely get butter boards: the new, aesthetic food you never knew you needed, and suddenly can’t live without.
Speaking of foods you can’t live without, one you definitely can is NyQuil chicken. Literally wtf is going on? The FDA is begging you: Please don’t cook this.
You know how your parents actually have no idea what you do for work? Some of your followers feel the same way. Clarify your unique brand message with help from Jennifer Kem.
Remember blogs? Before you scroll by: Adam Enfroy made $300,000/monthly after blogging for only 3 years. The medium still has a ton of potential – you just need to know where to start.
YouTube Pays Up for Shorts
It’s raining revenue (hopefully) for creators of YouTube. At the Made on YouTube live event on September 20, the company revealed exciting plans to help creators make more money by allowing them to earn ad revenue on Shorts. In addition to updating the YouTube Partner Program, it’s introducing a new way of helping video creators and music artists collaborate and get paid with Creator Music, a new tab in YouTube Studio where creators can browse a library of music for use in their long-form videos.
