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The Leap Newsletter – October 27

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TikTok is sharing up to 50% of ad revenue.

The more you know about content creation, the better you are.

Oh, hello. If you’re the kind of person who looks for signs from the universe, here’s one for you: despite warnings and whisperings of a recession, people are still consuming (clothing, food, and health care, in particular) like there’s no tomorrow. If you’re a business, there’s never been a better time to get creative about new products. If you’re a content creator (hey, that’s you!) sitting on an idea, there’s no better time to launch it. Even Brad Pitt is releasing a skincare brand into the world – just when you thought there were enough serums on the market. The point? All the signs are saying that this could be a magical time for you and your burgeoning brand. 

Time for *you* to enter the chat.
– The Leap

Amber Vittoria Unlocks New Income Streams

Ready to meet the next boss in this video game that is digital revenue? Enter NFTs. If you’re rolling your eyes, just hear us out: NFTs aren’t going anywhere, so you might as well put your dukes up and battle it out. Don’t worry, we have a great coach for you: Amber Vittoria. A creator of many talents, Vittoria is an artist, illustrator, and poet, spanning the mediums of ink, pencil, paint, language, and most recently, digital fine art via NFTs. We sat down and learned all about how she made her way to the world of freelance, what she’s learned on the journey as a creator, and of course, how to unlock new levels of revenue with NFTs.

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Little Extras

👇​ Got your finger on the TikTok Pulse? Then you’ll definitely love this long-awaited update

💘 Did you have Bieber fever? How about now? At the very least, we’re impressed by Canada’s top-paid influencer.

👏 OMG, in-app scheduling!? Finally Instagram is giving us something we actually want. Keep it coming, IG. 


🎶​ Nobody asked for non-existent eyebrows to be a thing again. But a throwback to MySpace? At long last, the Y2K trend we’ve been waiting for.

💌​ Hi dear, do you hate spam in your DMs and in your comments? Adam Mosseri hears you and wants to do something about it.

💰​ The platform with the best ROI for creators and brands? Unless you’re living like a mole rat, the answer will not surprise you. 

⛽​ Like for a tbh, follow to get gassed up. This app knows what you really want from your followers.


📠​ If you’re weighing the pros and cons of being an influencer, here are the cold hard facts (and a peek at the juicy cash they’re earning).

How to Optimize Your TikToks for Search

For creators and businesses alike, it’s worth considering how you can optimize your content to rank for TikTok search results. This isn’t just a place for dance videos or the latest negroni recipe (sbagliato, anyone?), it’s becoming a powerful search engine in its own right. So popular that Google is shaking in their boots just thinking about it. Maybe it’s time you think about how to get your videos at the top of TikTok’s search results? To get started, here are 9 tips on how to optimize your TikTok content and make it stand out.

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About the author

The Leap Team

The Leap team is here to share stories, advice, and tips for making it as a full-time creator.
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