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The Leap Newsletter – September 23

adobe creator economy report survey content podcast

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Report alert: Adobe just released their creator economy study.

This week’s content news: hot and ready (just like you)

Oh, hello. We heard Mercury was in retrograde again – how’s that going for you? We know, you’re hiding under your duvet until it’s all over. But don’t just blame the planets for your woes – use this cosmic momentum as an opportunity to invite in new things and shake things up. It might be the right weird, wacky celestial time to spruce up your CV, send out resumés, or finally start that project that’s been out orbiting around pluto. We don’t specialize in astrological survival guides, but we are pretty good at sussing out a good time to take a leap (hint: all the time).

Ride those cosmic waves, babes.
– The Leap

10 Insights from Adobe’s Creator Economy Study

It seems like everyone is releasing reports these days on creators and ongoing trends. Adobe has joined in, surveying approx. 9,000 online creators across nine global markets. What did they want to know? What motivates content creators, their mental health, social causes, their income, and just how many of them are out there. You’ll be surprised by just how many creators make a full-time income from their content. For instance, which country has the most content creators (at a staggering 50% of the population)? You’ll have to read the review to find out.

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Little Extras

🍵 TikTok really said, let’s see if your stalker is saving all of your videos. We are ready for the ensuing drama.

♾️ Everyone and their dog is making YouTube vlogs, and Thinkific Academy wants to make sure yours stands out from the crowd. Course cost: free. Reward: infinite.

🧑‍🤝‍🧑​ Is Shuffles the Clubhouse for mood boards? Whatever it is, it looks like Gen Z has found its new bestie. 

💻​ Hey, tech girlies: Nobody cares about your bougie benefits package.

🧑‍🍳 Have room for one more app? This tasty new platform just launched and it’s *chef’s kiss*.

🔍 Sorry to tell you but you don’t know as much as you think you do. Don’t shoot the messenger, we’re just gathering information based on article titles (jk, of course we read them).

🐋​ What do you want to be when you grow up? For 54% of kiddos, it’s definitely not a marine biologist anymore.

📺​ Today’s non-existent scrabble clue: global, economic, and cultural juggernaut.

Contra: The Ultimate Platform for Freelancers

Picture this: a platform that exists to connect freelancers and creators to ideal projects and work, helping them with contracts and fair compensation. Sounds like a dream right? Well, wake up and smell Contra. Founded by Ben Huffman, Contra has a mission to help “Independents” navigate their journey from first project to full-time. For everyone working in social, marketing, writing, video, animation, design, Web3, and even engineering, this is the community you’ve always wanted and needed. We talked to Samantha Taylor, Contra’s Head of Social Strategy, to learn more about how Contra works and how it benefits creators.

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About the author

The Leap Team

The Leap team is here to share stories, advice, and tips for making it as a full-time creator.
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