YouTube Announces Revenue Share Program for Shorts

youtube shorts revenue shade video ads monetization make money creators

Making money on YouTube just got easier, as the video-sharing platform has announced a number of new updates to reward creators financially.

At the Made on YouTube live event on September 20, the company revealed some exciting plans to help creators make more money. In addition to updating the YouTube Partner Program, the platform is going head-to-head with TikTok by allowing creators to earn ad revenue on Shorts. It’s also introducing a new way of helping video creators and music artists collaborate and get paid.

The news came as YouTube recently previewed another upcoming monetization option, a paid Courses feature, where qualified creators can earn money by offering in-depth learning experiences for viewers.

Continue reading to learn more about YouTube’s latest efforts to help creators earn money.


THIS JUST IN!!! @youtube makes some major changes 🚨 Full announcement linked in our bio. #youtubenews #youtube #youtubemonetization #youtubepartnerprogram #greenscreen

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A revamped Partner Program

To support its growing community, including creators who are just getting started on YouTube, the platform has made some significant changes to its Partner Program. Here’s what you need to know.

What is the YouTube Partner Program?

Simply put, the YouTube Partner Program allows revenue sharing from ads being served in your videos. Eligible creators can also access other monetization features on YouTube, such as channel memberships and merch shelf.

How can I join the program?

Currently, the YouTube Partner Program requires creators to have over 1,000 subscribers and 4,000 watch hours in the last year. With the existing criteria, it can be very challenging for creators that focus on short-form videos to be accepted to the program.

But here’s the good news: YouTube is adding a second eligibility option to enter the Partner Program. Beginning early 2023, Shorts creators can apply for the program if they have 1,000 subscribers and 10 million Shorts views over 90 days. In other words, more creators will be able to reap the benefits of the program and earn money on YouTube.

Note that you’ll have to meet either eligibility options, as the public views for Shorts in the Shorts Feed won’t count towards the 4,000 public watch hours requirement.

Additionally, YouTube will be launching a new tier of the Partner Program with lower requirements in 2023. This will give creators earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers, and channel memberships. Keeping in mind creators across different formats, the new eligibility thresholds for Fan Funding will apply to long-form video, live stream, as well as Shorts content.

Revenue sharing on YouTube Shorts

In a move to compete with TikTok, which began exploring ad revenue sharing earlier this year, YouTube will expand its revenue share program to Shorts content in early 2023.

While it’s almost impossible to insert ads into videos under 60 seconds long, YouTube has come up with a promising plan to help Shorts creators earn ad revenue.

How does ad revenue sharing work on Shorts?

According to YouTube, “in Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing.”

From the overall amount allocated to creators, they’ll get to keep 45% of the revenue. Your payout will be determined by your share of total Shorts views, and your revenue share won’t change whether or not you use music in your videos.

While results remain to be seen until next year, YouTube’s Shorts revenue sharing program seems to have the potential to benefit more creators than TikTok’s. As TechCrunch reports, only the top 4% of all TikTok videos can be monetized through TikTok Pulse, under which its revenue share program with creators lives.

Monetize videos with Creator Music

Music plays an essential role in video-making. For many creators, however, not being able to properly license music for their content often means giving up ad revenue to music license holders. YouTube is working to change that.

The platform is launching Creator Music, a new tab in YouTube Studio where creators can browse a library of music for use in their long-form videos. Currently in beta in the U.S. and hitting more countries in 2023, this feature will allow creators to use commercial music for their content, without losing out on their revenue share. On top of that, it offers a new way for music artists to make money on YouTube.

How can you use tracks from Creator Music?

When you find a track that you like in Creator Music, you can choose between two usage options: pay upfront to purchase a license for the track, or split your video revenue with the track’s artist and songwriter. If you select the former, you’ll be able to keep the same revenue share that you’d typically get from videos without music.

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About the author

Teresa Lam

Teresa Lam is The Leap's managing editor and a writer with a focus on creative communities. She was previously features editor at Hypebae.
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