As a creator, digital products offer an immense opportunity to generate passive income and to build an audience of followers who grow to trust you as an expert in your content niche.
What is a digital product exactly?
In layman’s terms, a digital product is something you create or offer in a digital format that can be easily accessed or downloaded online.
Some examples of digital product formats include ebooks, web apps, downloadable fonts, Excel spreadsheets, templates, video tutorials, and online courses.
Whether content creation is your full-time job, your side gig, or you’re just unleashing your inner creative genius, digital product ideas are invaluable tools for creators to grow their business.
If you’re wondering how to make a digital product, we’ve put together a list of 30 digital product ideas for every content niche to help get your inspiration flowing.
3 Simple steps to create digital products
Before we dive into our list of top digital download ideas, let’s first explore how to create a digital product. The good news is that once you have an idea and a creator platform for building digital products, it’s easy!
1. Research your digital product idea
Before you dive into creating your digital product, take a moment to validate your idea.
A successful digital product addresses a specific need or pain point for your audience. So start by asking yourself:
- Who is my digital product for?
- What problem can my digital product solve?
Next, check out your competition. What types of digital products are other creators in your content niche selling? Use tools like Google Trends or social media polls to gauge interest and identify gaps in the market.
Conducting thorough research before you create digital products gives you the opportunity to fine-tune your idea to stand out. That way, you can build a product your audience actually wants—and set yourself up for success.
2. Choose an all-in-one platform for digital product sales
Once you’ve settled on a solid digital product idea, you need a platform to create, sell, and market it.
The best platform will offer you the ability to do it all in one place. It should have the space to help you create your digital product, a creator store to sell it, and marketing tools to promote it.
The Leap is the only all-in-one creator storefront that has an AI-powered digital product builder that can generate digital product ideas and drafts for mini-courses, challenges, tutorials, and guides in just minutes!
If you’re wondering how to create a website to sell digital products, The Leap has also got your back!
This platform comes with a customizable link-in-bio creator storefront where you can sell existing digital products or the products you create on The Leap and digital services like 1:1 consulting or coaching sessions with The Leap’s native calendar booking feature, Book My Time.
The Leap gives your customers tons of flexible payment options including buy now / pay later, discount/coupon codes, and one-click payments with Apple Pay and more. Once your digital products are live, it’s time to promote them. The Leap can help you with that too. Read on to learn more.
3. Market your digital product ideas
One of the best things about a digital product is that you only need to produce it once, with minimal effort yet it can become a powerful source of recurring income.
However, to really maximize your digital product sales, you want to make sure you market your digital product ideas to the right audience.
The Leap has powerful automated email marketing that helps you produce email flows and broadcasts to send to different audience segments. For example, you can send a “Welcome” email to new customers or a “Friendly Check-In” to existing subscribers.
To gain a better understanding of how your digital product is performing in your online store, The Leap provides a Creator Analytics dashboard that provides a breakdown of visiting trends over time, traffic sources, and your most and least popular products. These valuable insights help you to tweak your digital product strategy so that you’re only delivering the utmost value.
To learn more about how The Leap can help you create, sell, and market digital products, Sign up for The Leap Way mini-course series.
30 digital product ideas by content niche
- Ideas for artists
- Ideas for fitness influencers
- Ideas for fashion and beauty influencers
- Ideas for coaches
- Ideas for personal finance influencers
- Ideas for marketing consultants and influencers
Looking to turn your expertise into income? We’ve organized this list of 30 digital product ideas by content niche to help inspire you to create and sell digital products your audience will love.
Digital product ideas for artists
In theory, artists already have a big one up on other creators, in that they are coming to the table with professional creative experience that can be expertly applied to creating digital products to sell.
Ultimately, if you’re an artist, having a digital product or two in your toolkit can greatly benefit your creator career as they offer you a whole new outlet for creativity but also come with the bonus of a consistent source of passive income.
1. Online art classes or video tutorials
Think Bob Ross, but make it TikTok. But seriously, if you’re an artist or creative, chances are you have a lot of unique insight into your craft — whether that’s how to produce your art, how to price and market your work, or even how to sell digital products.
While fully fledged online courses are great, if you’re new to digital products, it’s best to start small with a mini-course or tutorial on a hyper-specific topic that promises to help your audience accomplish a specific task. For example, Kate Terentieva (@katarina) created her mini-course, “How To Become a Creative Director,” using The Leap’s AI-powered digital product builder.
Let’s say you’re an illustrator with an up-and-coming social media presence. Instead of selling digital products, you might offer your audience a free mini-course as a lead magnet on basic drawing techniques and tools.
Once you have your audience hooked, you can charge them for more advanced mini-courses or tutorials on career topics like “How To Pitch Your Illustrations to Magazines,” or “How To Price Your Art.”
2. Printable art
Any artist including photographers, graphic designers, illustrators, and painters can benefit from creating and selling printable versions of their artwork online. Simply upload your digital file to your online store and your customer can download the file after purchasing
Printable art includes photography, poster design, illustration, and more.
3. Digital design assets
Help other creators and artists by selling tools like custom brushes for Procreate, Photoshop, or other design software.
You could also offer texture packs, patterns, or design elements like hand-drawn icons and clipart. These products are a huge hit among digital artists and designers looking to streamline their workflow with unique assets.
4. Customizable Canva templates
Another great way for artists to monetize their design skills is by creating ready-made, editable assets in the form of customizable Canva templates.
These templates cater to customers who want beautifully designed content but lack the time or expertise to start from scratch. Canva’s user-friendly platform makes it easy for buyers to personalize these templates to fit their unique needs.
Artists can design and sell templates for a wide range of uses, such as social media posts, event stationery, business materials like business cards, and so much more.
5. Stock photos
Another terrific source of income for photographer creators is stock photography. Digital assets like stock photos are in high demand these days, and not the cheesy stock photos of yesteryear.
Talented photographers can license and sell their images on platforms like Shutterstock, Alamy, Stills, or 500px.
For many artists, setting up an online store with printable art or stock photos available for sale can be an amazing way to gain passive income.
Looking to set up your own store and start selling? Check out The Leap, which allows you to build a link-in-bio storefront in just minutes.
Digital product ideas for fitness influencers
Fitness influencers hold a lot of sway over their followers’ wellness journeys. For this reason, there’s so much potential for these creators to craft and sell digital products — like workout guides, meal plans, and time-based challenges — that align their expertise with their audience’s needs.
Not to mention, to sell digital products gives fitness influencers the potential to deepen community engagement, scale their range of impact, and forge sustainable online business models all while guiding countless individuals toward healthier lifestyles.
Here’s some digital product ideas for fitness and wellness creators.
6. Meal planning or prepping guides
As a fitness influencer, chances are your followers will flock to any advice you may have on meal planning, dieting, or meal prepping. Like any product, it’s important to get granular within your content niche.
For example, if you’re an elite runner who’s dedicated to empowering novice runners, you might decide to create a guide on how to properly fuel for your marathon.
The advantage of guides is that it enables you to package the most important information on whatever subject you’re zeroing in on, and present it in an easily digestible format.
The Leap helps content creators do this with its AI-powered digital product builder, both intuitive to develop and for viewers to consume.
Here’s an example from fitness influencer Britney Inez Rand, who used The Leap to create her meal plan guide, “Body Goals Blueprint”:
7. Fitness and workout challenges
That’s right, 30-day challenges aren’t just reserved for hot yoga studios. Albeit as a fitness influencer, your motivation for offering a challenge is likely the same. That’s to encourage your audience to experience the benefits of your specialized activity while getting them to engage with your brand.
Whether you’re a yoga instructor, HIIT aficionado, choreographer, meditation guru, or snowboarder — whatever your niche is, the best way to nurture your audience is through engagement. That means getting them on board to follow you through a set of tasks for a set number of days.
Long story short, a challenge has the potential to pump up your audience, grow your email list, and increase your ROI.
8. Ebooks on fitness, health, and wellness
Once upon a time, the queen of fitness influencers, Kayla Itsines, started her fitness empire with an ebook. After starting her own Instagram account back in 2014, Kayla used her rapidly growing presence on the social media platform to market and sell ebooks with personalized training and meal planning tips.
Today, Kayla is an elite personal trainer, author, entrepreneur, and co-founder of Sweat, an influential fitness app downloaded by over 30 million people and generating millions of dollars every year.
Since physical training and diet plans are constantly in flux at the mercy of evolving trends, it’s your job as a fitness influencer to carve out a niche focus for your audience within your particular area of expertise.
While guides offer quick, easily digestible tips and tricks, think of ebooks as a more in-depth, higher-value product that can include more comprehensive guidance on a specific topic, like “Marathon Training for 9 to 5-ers,” or “Resistance Training 101 for Beginners.”
9. Customizable workout plans
One of the most popular digital product ideas for fitness creators is to offer workout plans tailored to different fitness goals, such as weight loss, muscle gain, or endurance training.
For example, you could create a 30-day bodyweight-only challenge for people who don’t have access to a gym or a gym-based strength training program for beginners.
You can get hyper-specific within your fitness niche and tailor plans to prenatal or postnatal fitness plans for new moms or a 5K training plan for new, intermediate, or advanced runners.
When it comes to customizable workout plans, the ball is in your court! If you’re an expert in a certain fitness area, there’s an opportunity for you to sell digital products like PDF downloads, 1:1 coaching sessions, and more.
10. Digital coaching subscriptions
Another lucrative way for fitness creators to make money is to offer a subscription service where clients receive personalized weekly workout plans, check-ins, and access to exclusive content.
This type of subscription can include anything from monthly Q&A videos to exclusive access to live-streamed workouts to direct feedback on form and technique through video submissions.
By creating digital products like these, fitness influencers can diversify their income streams while helping their audience achieve their fitness goals. Subscription products are also great for scalability, as they allow creators to serve more people without sacrificing quality.
Digital product ideas for fashion and beauty influencers
Representing a large portion of the creator space, fashion, and beauty influencers can benefit greatly from the versatility, scalability, and global reach of digital products.
These products not only help boost engagement but also create new revenue streams beyond sponsored content. It’s a win-win: providing value to your followers while solidifying your position as a trusted guide in the fashion and beauty realms.
11. Hair and makeup tutorials
If you’re a creator known for your beauty advice, chances are your following is eager to learn more. Offering hair or makeup tutorials as a lead magnet is a fantastic way to engage your audience and encourage them to follow you on and off social media platforms.
Sharing step-by-step tutorials in digital format helps you dive deep into your expertise, while also helping your followers master new looks hassle-free.
When it comes to tutorials, you want to keep it simple and intuitive to consume. Think of a video series that breaks down flawless contouring tricks, or a step-by-step walkthrough on how to execute trending hairstyles.
Hair and makeup tutorials are great digital products to sell. Not only are they easy to create (they should feel like an extension of your regular content), but they also offer massive value, have big-time passive income potential, and are a terrific way to boost audience engagement.
12. Fashion and styling guides
The world of fashion is chock-full of literature on how to look and feel like your most stylish self.
Ultimately, while personal style is, well, personal… if you’re a fashion influencer, you already know that you have a lot of sway over your audience. And rightfully so, since there is an expectation that as an influencer, you should somehow be in the “know.”
Guides are a great way to show off just what you know, and there’s a lot of flexibility in doing so. Whether it’s using text and images or videos to help illustrate your topic, offering a fashion or style guide can be a great way to skyrocket engagement.
Think, for example, “The Ultimate Guide to Parisian-Chic Style,” or get even more granular with an event-based guide like, “The Only Shopping Guide You Need for Black Friday/Cyber Monday.”
13. “How-to” fashion mini-courses
Similar to tutorials or guides, “how-to” mini-courses are a great way to increase engagement among your audience while also showing off your specific style prowess.
While tutorials and guides are intended to be shorter, more easily digestible nuggets of content, mini-courses offer you a little bit more room to dive deeper into a subject, making it a great approach for how-to guides.
Some ideas for fashion and styling mini-courses may include, “How To Become a Better Shopper,” “8 Simple Tips on How To Always Look Stylish,” or “How To Build a Moodboard.”
We love how-to video courses because you can merge text, images, video, and interactive elements like quizzes all in one space to create a visually compelling and valuable guide for your followers.
Interested in creating one yourself? The Leap’s AI-powered mini-course builder can help you go from an idea to a finished product in minutes. Try it yourself for free!
14. Makeup tutorials and live streams
Another great way fashion and beauty influencers can monetize their expertise is through pre-recorded video tutorials or live streams teaching beauty techniques or makeup looks.
Some examples of makeup tutorials could include a “Bridal Makeup 101” class for brides-to-be or aspiring makeup artists. Or tutorials on achieving specific looks, like graphic eyeliner, bold lips, or how to achieve a natural glow.
15. Beauty routine planners
Design printable or digital planners to help followers organize their skincare and makeup routines. A couple of examples of beauty routine planners could be a “30-Day Skin Glow-Up Tracker” designed with space for products, progress, and results. Or, a “Morning & Night Routine Planner” for followers who want to optimize their beauty regimen.
Digital product ideas for coaches
The creator coach represents a wide range of content niches. Anyone from a life coach or relationship coach to a soccer coach or finance coach falls under this category.
Ultimately, coaches can take cues from creators in their niche when brainstorming digital products, but read on for some of our favorite coach-specific ideas.
16. Journal prompts
Not only do journal prompts help spark self-reflection and growth among your following, but these prompts should be a breeze for you to craft while packing a punch in bringing value to your audience.
Imagine a series of downloadable prompts on boosting self-confidence or overcoming obstacles. Journal prompts can be presented in a PDF, as a guide, or even in a video tutorial or mini-course format.
Your journal prompts should be super engaging, diving deep into personal development. For instance, a digital journal with prompts for daily gratitude practice can be a game-changer, guiding followers toward a positive mindset and self-discovery, one prompt at a time.
17. Self-care guides
Self-care guides serve as invaluable tools for coaches, offering tailored strategies for their audience’s well-being. Crafting these guides should be straightforward, providing comprehensive wellness insights.
Picture a series of downloadable guides on mindfulness techniques or stress-relief practices — almost like a personalized self-care library at your audience’s fingertips.
Self-care guides should deeply engage your followers, delving into holistic well-being. For instance, a digital self-care planner with weekly routines for mental wellness can become a transformative resource, empowering your followers to prioritize self-love and achieve balance amid all of life’s demands.
18. Budgeting worksheets
Financial coaches can offer their audience budgeting worksheets to help organize income and expenses. These worksheets can come in the form of a template or spreadsheet with built-in formulas for keeping track of expenses.
Worksheets can either be general or hyper-specific like vacation or holiday gift spending worksheets.
The best part about this digital download idea is that it takes minimal time to create but has the potential to bring a lot of value to your audience.
19. Time management planner
A time management planner is an excellent digital product idea for coach creators because it aligns perfectly with their mission to help clients improve their lives. Time management is a universal challenge, and a well-designed planner can offer practical tools for clients to prioritize tasks, set goals, and stay organized.
Coaches can customize planners to suit their niche—whether it’s career, fitness, or personal growth—adding their unique strategies and insights.
This digital product is super cost-effective to create, easy to distribute, and appeals to a broad audience, making it a scalable way to generate income while reinforcing your expertise and value.
20. A skills-based mini-course or guide
If you’re an expert on a particular topic, there’s always the option to produce an informative guidebook or mini-course that distills your expertise into actionable advice.
For example, you can produce a guide on “Building Healthy Habits That Stick,” or a mini-course on how to break through limiting beliefs or how to network like a pro. The Leap’s AI-powered digital product builder makes creating guides and mini-courses a breeze. See for yourself!
Digital product ideas for personal finance influencers
As the world becomes increasingly more expensive to live in, there’s plenty of room for finance influencers to step in with advice, tips, and tutorials on how to improve your financial health and just generally become more wealthy.
While finance seems to be a pretty obvious category, there’s a pretty broad range of sub-niches you can tap into.
For example, as you probably know, the spectrum of wealth is … broad, to say the least. That means, as a finance creator, you want to get specific about who your target audience is.
Sure, no one would say no to becoming a millionaire, but that might not be your audience’s main goal, or where they realistically aspire to be.
The better you get to know your audience, their demographics, and their pain points, the higher the value of your content will be.
21. Personal finance templates and spreadsheets
Personal finance templates and spreadsheets are a terrific opportunity for a finance creator to provide their audience with simplified money management.
Crafting these resources shouldn’t be time-consuming to produce, yet the reward for your audience (and your bank account) is exponential.
Think downloadable personal finance trackers or savings goal spreadsheets. If your followers feel like they have a low-cost personal financial advisor on hand digitally, then you’ve succeeded in bringing value to the table!
Not only do templates and spreadsheets deeply engage users, aiding in budgeting and savings, but they also help to establish you and your brand as a trustworthy, knowledgeable source for all things finance.
Have an amazing budgeting spreadsheet but don’t know where to sell it?
Look no further than The Leap. It allows you to easily paste links within other digital products (e.g. a mini-course on budgeting) built on the platform, or alongside them on your personalized link-in-bio Leap storefront. Create your free Leap account today!
22. Expense calculators
The beauty of an expense calculator (digital wizardry, anyone?) is that it simplifies budgeting, ultimately making money management a breeze for your audience.
A comprehensive digital expense calculator with categorized trackers becomes a financial lifesaver, empowering your followers to take charge of their finances and make savvy money moves with ease.
You can provide a more general calculator or target a more specific topic like “Vacation Expense Tracker,” or “Expense Calculator for Freelancers”
Numbers can be boring, especially for those of us who are not finance experts, so you want to make sure your expense calculator is super engaging and easy to use, so that users can more intuitively understand their cash flow.
23. Personal finance challenges
If spreadsheets or calculators aren’t your jam, consider offering a personal finance challenge, which helps motivate your audience to achieve a small goal within a time frame.
Wondering what a challenge could look like? Check out “Money With Mel: 14 Day Expense Tracking Challenge” that Melanie Laurene built using The Leap’s AI-powered digital product builder.
Known for her “Money Diaries” YouTube series, the creator challenges her audience to learn how to track their expenses in a two-week period. Offered for free as a lead magnet, Melanie’s challenge is packed with helpful information and resources, including a link to her go-to expense tracker template and instructions on how to use it.
Challenges are a great way to motivate your audience to learn something quickly with actionable steps, ultimately helping them achieve a real-life transformation.
By breaking big goals down into a set of manageable daily or weekly steps, it helps your audience effectively learn or achieve something that might seem intimidating at first.
Interested? Create your own challenge on The Leap today — it’s free!
24. Tax preparation checklist
Not everyone has an accountant to guide them through tax season. That’s where your tax preparation checklist comes in. Producing a simple checklist of what you need to prepare yourself for tax season can be an invaluable tool for your audience and for scaling your creator business.
25. Investment guides
For example, you can offer a free tax prep checklist as a lead magnet to collect your audience’s contact information. You deliver them a valuable product that gives them a taste of your expertise, you gain their contact to later send higher priced items like mini-courses, a live webinar, or an ebook. It’s a win-win scenario!
Investment guides offer tangible value to an audience eager to grow their wealth. These guides can simplify complex topics like stock market investing, cryptocurrency, or retirement planning, making them accessible to beginners.
You can package your investment knowledge into ebooks, video tutorials, or interactive courses. Investment guides are evergreen content, meaning there will always be a demand for investment education.
Plus, creators can tailor their guides to specific audiences, such as young professionals or retirees, maximizing their reach and impact within the financial education space.
Digital product ideas for marketing consultants and influencers
Digital products showcase expertise, build credibility, and deepen connections with your audience. As a marketer or consultant, by offering digital resources like mini-courses, guides, or templates, you establish yourself as an authority in your field while providing tangible value.
These products act as lead magnets, drawing in new followers while nurturing loyalty among existing ones. Not to mention, they’re scalable, offering passive income streams and amplifying outreach beyond borders.
In short, digital products not only elevate your brand, but also position you as a trusted mentor, fostering lasting relationships and business growth.
26. Content planning mini-courses
There are plenty of people out there who have great content ideas but need help harnessing and planning them. If you’re a social media expert, consultant, or content pro, creating a mini-course on content planning can be beneficial to your audience, while also establishing you as an expert in your field.
More than that, selling a mini-course provides an excellent opportunity for passive income.
Fully fledged online courses are always an option if you’re looking to put a higher price tag on your product. For this avenue, we suggest using a robust course creation platform like Thinkific.
However, if you’re more at the stage of attracting new followers, we love mini-courses — because they shouldn’t take you long to produce, so the ROI is high.
For example, Juan Galán has teamed up with The Leap to create a mini-course using our AI-powered authoring tool. Juan’s mini-course teaches you how to plan which digital products to sell, including researching audiences’ pain points and adopting an MVP mindset.
Juan’s mini-course is free — check it out!
27. Notion content planning templates
Notion has become one of the go-to workflow tools for businesses and individuals alike. With its endlessly customizable templates, Notion provides users with innumerable ways to organize life and work. That includes anything from grocery lists and personal budget sheets, to content planning for social media.
If you’re a social marketing expert looking for a simple but legitimate way to make money online, selling your expertise in the form of a Notion template is a great start. That could be a social media calendar template, an Instagram Reels planner template, or a TikTok ideas bank template.
The best part? You can pair this product with other products, like a mini-course on content planning.
28. SEO audit checklist
If you’re a creator specialized in marketing, you know firsthand that SEO can be overwhelming. That’s why an SEO audit checklist can be a super valuable tool for your audience as it provides a structured, actionable guide for businesses looking to improve their search engine optimization.
A checklist helps clients identify weaknesses in their website’s SEO strategy, from on-page elements to backlink quality. This can be a great digital product to offer as a lead magnet to showcase your expertise and help build your email list to then market higher-ticket digital products down the line.
29. Email marketing templates
Email marketing templates provide a time-saving, customizable solution for businesses looking to engage their audience.
With ready-made templates for various purposes—like promotions, product launches, or nurturing leads—consultants can offer a valuable tool that helps clients save time while improving their email campaigns’ effectiveness.
30. Digital ads strategy guide
A digital ads strategy guide provides your audience with a step-by-step approach to creating effective advertising campaigns.
Creators can build a guide, ebook, or mini-course to offer a clear framework for targeting the right audience, choosing platforms, setting budgets, and measuring performance.
By offering a comprehensive guide, consultants can help their audience boost their ROI on digital ads, all while positioning themselves as experts and generating passive income!
Create and sell your own digital products!
Eager to start selling? The Leap can help you create digital products in just minutes.
If you’re still feeling stumped on digital product ideas, let The Leap’s AI-powered digital product builder think up some for you! It’s easy. Simply let The Leap know what you’re an expert on, select a suggested topi, and The Leap will generate a draft of your digital product in just minutes.
Generate digital product ideas to sell in just minutes! Try The Leap free today to build your creator store and sell your digital products.
Create and sell digital products in minutes using The Leap!
FAQ
What can I make as digital products?
Digital product ideas can be anything from an ebook, online course or mini-course , template, guide, challenge, fonts, printable art, or really any downloadable resource. As long as your digital product idea helps to solve a problem and make life easier for your audience, then you’re on the right track.
What digital products are most in demand?
Like anything, product trends can shift based on market demands and evolving technology. However, some products that are currently in high demand include:
- Online courses and tutorials
- Ebooks
- Digital art and design assets
- Subscriptions and memberships
- Challenges
- Virtual events and webinars
- 1:1 coaching and consulting sessions
What are the easiest digital products to make?
If you use the right resources, creating digital products doesn’t require extensive technical know-how or complex software. For example, The Leap’s AI-powered digital product builder is designed to quickly generate ideas and drafts for you, providing an instant foothold into the digital product world, and allowing you to leverage your skills, knowledge, or creativity without overwhelming technical barriers.
Keep in mind that starting with simpler products — like mini-courses, templates, and guides — helps you learn the ropes, test the waters, and understand your audience’s needs before gradually moving towards more advanced, higher-priced products — like full online courses and live webinars — as you gain experience and confidence.
Follow The Leap on TikTok, Instagram, and YouTube for more monetization tips for creators. We also make a newsletter.
Further reading
- How To Sell Digital Products Online: A 6-Step Launch Checklist
- 15 Profitable Digital Products To Sell Online (+Real Examples)
- How To Make Passive Income Selling Digital Products
- How To Create a Mini-Course (For Free)
- 9 Best Examples of Digital Products Created on The Leap
- How To Write Digital Product Descriptions for Your Online Store (Tips + Free Template)
This article was originally published in November 2023, and updated in December 2024 with additional information.
