These days, you can’t turn a corner on the internet without encountering some form of a digital product. Everyone — from your best friend to your mom’s best friend — has probably dabbled in the digital product universe.
What is a digital product exactly? In layman’s terms, a digital product is something you create or offer in a digital format that can be easily accessed or downloaded online.
Some examples of digital product ideas to sell (or offer for free) include ebooks, web apps, downloadable fonts, Excel spreadsheets, templates, video tutorials, and online courses.
Digital products have become so commonplace, we might not even realize we’re interacting with them. This increasing popularity of digital products is largely due to their accessibility, ease of distribution, and the evolving digital landscape.
As a creator, digital products offer an immense opportunity to not only generate some passive income, but also to build an audience of followers who grow to trust and rely on you as an expert in your content niche.
Digital products are invaluable tools for any creator to grow their business. Why? Because they can be offered as a lead magnet (for example, a challenge or tutorial you offer for free in exchange for someone’s contact information), as low-priced products (think guides, mini-courses), or higher-priced products (think a fully fledged online course built on a robust course creation platform like Thinkific).
Whether content creation is your full-time job, your side gig, or you’re just unleashing your inner creative genius, let’s be real — it’s easy to get stumped when trying to come up with fresh ideas for digital products. But guess what? We’ve got your back!
To help get the inspiration flowing, we’ve put together a list of 15 awesome digital product ideas for every content niche.
Digital product ideas for artists
Since artists often spend a lot of time producing works that are intended to be consumed offline –whether that be in a gallery, as an IRL installation, or in a tangible publication — producing a digital product may not be the first thing that comes to mind, at least compared to creators in other content niches.
But in theory, artists already have a big one up on other creators, in that they are coming to the table with professional creative experience that can be expertly applied to creating digital products to sell.
Ultimately, if you’re an artist, having a digital product or two in your toolkit can greatly benefit your creator career as they not only offer you a whole new outlet for creativity, but also come with the bonus of a consistent source of passive income.
1. Online art classes or video tutorials
Think Bob Ross, but make it TikTok. But seriously, if you’re an artist or creative, chances are you have a lot of unique insight into your craft — whether that’s how to produce your art, how to price and market your work, or even how to sell digital products.
While fully fledged online courses are great, if you’re new to digital products, it’s best to start small with a mini-course or tutorial on a hyper-specific topic that promises to help your audience accomplish a specific task. For example, Kate Terentieva (@katarina) created her mini-course, “How To Become a Creative Director,” using The Leap’s AI-powered digital product builder.
Let’s say you’re an illustrator with an up-and-coming social media presence. Instead of selling digital products, you might offer your audience a free mini-course as a lead magnet on basic drawing techniques and tools. Once you have them hooked, you can charge them for more advanced mini-courses or tutorials on career topics like “How To Pitch Your Illustrations to Magazines,” or “How To Price Your Art.”
2. Printable art and stock photos
Any artist including photographers, graphic designers, illustrators, and painters can benefit from creating and selling printable versions of their artwork online. Simply upload the digital file of your work to your online store. And when your customer purchases it, they can download the file — of your photo, poster design, or illustration — and print it out at home.
Stock photography, on the other hand, represents another excellent source of income for photographer creators. Stock photos are in high demand these days, and not the cheesy stock photos of yesteryear. Talented photographers can license and sell their images on platforms like Shutterstock, Alamy, Stills, or 500px.
For many artists, setting up an online store with printable art or stock photos available for sale can be an amazing way to gain passive income. Looking to set up your own store and start selling? Check out The Leap, which allows you to build a link-in-bio storefront and showcase a list of product links, making it easy for your audience to access all your offers.
Digital product ideas for fitness influencers
Fitness influencers hold a lot of sway over their followers’ wellness journeys. For this reason, there’s so much potential for these creators to craft and sell digital products — like workout guides, meal plans, and time-based challenges — that align their expertise with their audience’s needs.
Not to mention, to sell digital products gives fitness influencers the potential to deepen community engagement, scale their range of impact, and forge sustainable online business models all while guiding countless individuals toward healthier lifestyles. Sounds pretty satisfying, right?
3. Meal planning or prepping guides
The beauty of the guide is that you can quickly and intuitively offer your audience a motivating gesture to take action. Plus, you can either offer it for free (as a lead magnet) or at a very accessible price point.
As a fitness influencer, chances are your followers will flock to any advice you may have on meal planning, dieting, or meal prepping. Like any product, it’s important to get granular within your content niche. For example, if you’re an elite runner who’s dedicated to empowering novice runners, you might decide to create a guide on how to properly fuel for your first 5K or 10K race.
The advantage of guides is that it enables you to package the most important information on whatever subject you’re zeroing in on, and present it in an easily digestible format. The Leap helps content creators do this with its AI-powered digital product builder, both intuitive to develop and for viewers to consume.
Here’s an example from fitness influencer Britney Inez Rand, who used The Leap to create her meal plan guide, “Body Goals Blueprint”:
4. Fitness and workout challenges
That’s right, 30-day challenges aren’t just reserved for hot yoga studios. Albeit as a fitness influencer, your motivation for offering a challenge is likely the same. That’s to encourage your audience to experience the benefits of your specialized activity, while getting them to engage with your brand.
Whether you’re a yoga instructor, HIIT aficionado, choreographer, meditation guru, or snowboarder — whatever your niche is, the best way to nurture your audience is through engagement. That means getting them on board to follow you through a set of tasks for a set number of days.
Long story short, a challenge has the potential to pump up your audience, grow your email list, and increase your ROI.
5. Ebooks on fitness, health, and wellness
Once upon a time, the queen of fitness influencers, Kayla Itsines, started her fitness empire with an ebook. After starting her own Instagram account back in 2014, Kayla used her rapidly growing presence on the social media platform to market and sell ebooks with personalized training and meal planning tips. Today, she’s an elite personal trainer, author, entrepreneur, and co-founder of Sweat, an influential fitness app downloaded by over 30 million people and generating millions of dollars every year.
Since physical training and diet plans are constantly in flux at the mercy of evolving trends, it’s your job as a fitness influencer to carve out a niche focus for your audience within your particular area of expertise. While guides offer quick, easily digestible tips and tricks, think of ebooks as a more in-depth, higher-value product that can include more comprehensive guidance on a specific topic, like “Marathon Training for 9 to 5-ers,” or “Resistance Training 101 for Beginners.”
Digital product ideas for fashion and beauty influencers
Representing a large portion of the creator space, fashion and beauty influencers can benefit greatly from the versatility, scalability, and global reach of digital products. These products not only help boost engagement, but also create new revenue streams beyond sponsored content. It’s a win-win: providing value to your followers, while solidifying your position as a trusted guide in the fashion and beauty realms.
6. Hair and makeup tutorials
If you’re a creator known for your beauty advice, chances are your following is eager to learn more. Offering hair or makeup tutorials as a lead magnet is a fantastic way to engage your audience and encourage them to follow you on and off social media platforms. Sharing step-by-step tutorials in digital format helps you dive deep into your expertise, while also helping your followers master new looks hassle-free.
When it comes to tutorials, you want to keep it simple and intuitive to consume. Think of a video series that breaks down flawless contouring tricks, or a step-by-step walkthrough on how to execute trending hairstyles.
Hair and makeup tutorials are great digital products to sell. Not only are they easy to create (they should feel like an extension of your regular content), but they also offer massive value, have big-time passive income potential, and are a terrific way to boost audience engagement.
7. Fashion and styling guides
The world of fashion is chock-full of literature on how to look and feel like your most stylish self. Ultimately, while personal style is, well, personal… if you’re a fashion influencer, you already know that you have a lot of sway over your audience. And rightfully so, since there is an expectation that as an influencer, you should somehow be in the “know.”
Guides are a great way to show off just what you know, and there’s a lot of flexibility in doing so. Whether it’s using text and images or videos to help illustrate your topic, offering a fashion or style guide can be a great way to skyrocket engagement. Think, for example, “The Ultimate Guide to Parisian-Chic Style,” or get even more granular with an event-based guide like, “The Only Shopping Guide You Need for Black Friday/Cyber Monday.”
8. “How-to” fashion mini-courses
Similar to tutorials or guides, “how-to” mini-courses are a great way to increase engagement among your audience while also showing off your specific style prowess. While tutorials and guides are intended to be shorter, more easily digestible nuggets of content, mini-courses offer you a little bit more room to dive deeper into a subject, making it a great approach for how-to guides.
Some ideas for fashion and styling mini-courses may include, “How To Become a Better Shopper,” “8 Simple Tips on How To Always Look Stylish,” or “How To Build a Moodboard.”
We love how-to video courses because you can merge text, images, video, and interactive elements like quizzes all in one space to create a visually compelling and valuable guide for your followers.
Interested in creating one yourself? The Leap’s AI-powered mini-course builder can help you go from an idea to a finished product in minutes. Try it yourself for free!
Digital product ideas for coaches
The creator coach represents a wide range of content niches. Anyone from a life coach or relationship coach, to soccer coach or finance coach falls under this category. Ultimately, coaches can take cues from creators in their niche when brainstorming digital products, but read on for some of our favorite coach-specific ideas.
9. Journal prompts
Journaling is a popular form of self-care that seems simple enough, but can be difficult to know how to start. That’s why journal prompts are like fuel for creators who are life coaches, relationship coaches, or any type of coach that focuses on self-development.
Not only do journal prompts help spark self-reflection and growth among your following, but these prompts should be a breeze for you to craft while packing a punch in bringing value to your audience by helping them navigate life’s many twists and turns.
Imagine a series of downloadable prompts on boosting self-confidence or overcoming obstacles. Journal prompts can be presented in a PDF, as a guide, or even in a video tutorial or mini-course format.
Your journal prompts should be super engaging, diving deep into personal development. For instance, a digital journal with prompts for daily gratitude practice can be a game-changer, guiding followers toward a positive mindset and self-discovery, one prompt at a time.
10. Self-care guides
Self-care guides serve as invaluable tools for coaches, offering tailored strategies for their audience’s well-being. Crafting these guides should be straightforward, providing comprehensive wellness insights.
Picture a series of downloadable guides on mindfulness techniques or stress-relief practices — almost like a personalized self-care library at your audience’s fingertips.
Self-care guides should deeply engage your followers, delving into holistic well-being. For instance, a digital self-care planner with weekly routines for mental wellness can become a transformative resource, empowering your followers to prioritize self-love and achieve balance amid all of life’s demands.
Digital product ideas for personal finance influencers
As the world becomes increasingly more expensive to live in, there’s plenty of room for finance influencers to step in with advice, tips, and tutorials on how to improve your financial health and just generally become more wealthy. While finance seems to be a pretty obvious category, there’s a pretty broad range of sub-niches you can tap into.
For example, as you probably know, the spectrum of wealth is … broad, to say the least. That means, as a finance creator, you want to get specific about who your target audience is.
Sure, no one would say no to becoming a millionaire, but that might not be your audience’s main goal, or where they realistically aspire to be. The better you get to know your audience, their demographics, and their pain points, the higher the value of your content will be.
11. Personal finance templates and spreadsheets
Personal finance templates and spreadsheets are a terrific opportunity for a finance creator to provide their audience with simplified money management.
Crafting these resources shouldn’t be time-consuming to produce, yet the reward for your audience (and your bank account) is exponential. Think downloadable personal finance trackers or savings goal spreadsheets. If your followers feel like they have a low-cost personal financial advisor on hand digitally, then you’ve succeeded in bringing value to the table!
Not only do templates and spreadsheets deeply engage users, aiding in budgeting and savings, but they also help to establish you and your brand as a trustworthy, knowledgeable source for all things finance.
Got an amazing budgeting spreadsheet but don’t know where to sell it? Look no further than The Leap. It allows you to easily paste links within other digital products (e.g. a mini-course on budgeting) built on the platform, or alongside them on your personalized link-in-bio Leap storefront. Create your free account today!
12. Expense calculators
The beauty of an expense calculator (digital wizardry, anyone?) is that it simplifies budgeting, ultimately making money management a breeze for your audience.
A comprehensive digital expense calculator with categorized trackers becomes a financial lifesaver, empowering your followers to take charge of their finances and make savvy money moves with ease. You can provide a more general calculator or target a more specific topic like “Vacation Expense Tracker,” or “Expense Calculator for Freelancers”
Numbers can be boring, especially for those of us who are not finance experts, so you want to make sure your expense calculator is super engaging and easy to use, so that users can more intuitively understand their cash flow.
13. Personal finance challenges
If spreadsheets or calculators aren’t your jam, consider offering a personal finance challenge, which helps motivate your audience to achieve a small goal within a time frame.
Wondering what a challenge could look like? Check out “Money With Mel: 14 Day Expense Tracking Challenge” that Melanie Laurene built using The Leap’s AI-powered digital product builder. Known for her “Money Diaries” YouTube series, the creator challenges her audience to learn how to track their expenses in a two-week period. Offered for free as a lead magnet, Melanie’s challenge is packed with helpful information and resources, including a link to her go-to expense tracker template and instructions on how to use it.
Challenges are a great way to motivate your audience to learn something quickly with actionable steps, ultimately helping them achieve a real-life transformation. By breaking big goals down into a set of manageable daily or weekly steps, it helps your audience effectively learn or achieve something that might seem intimidating at first.
Interested? Create your own challenge on The Leap today — it’s free!
Digital product ideas for marketing consultants and influencers
Digital products showcase expertise, build credibility, and deepen connections with your audience. As a marketer or consultant, by offering digital resources like mini-courses, guides, or templates, you establish yourself as an authority in your field while providing tangible value.
These products act as lead magnets, drawing in new followers while nurturing loyalty among existing ones. Not to mention, they’re scalable, offering passive income streams and amplifying outreach beyond borders. In short, digital products not only elevate your brand, but also position you as a trusted mentor, fostering lasting relationships and business growth.
14. Content planning mini-courses
There are plenty of people out there who have great content ideas but need help harnessing and planning them. If you’re a social media expert, consultant, or content pro, creating a mini-course on content planning can be beneficial to your audience, while also establishing you as an expert in your field. More than that, selling a mini-course provides an excellent opportunity for passive income.
Fully fledged online courses are always an option if you’re looking to put a higher price tag on your product. For this avenue, we suggest using a robust course creation platform like Thinkific. However, if you’re more at the stage of attracting new followers, we love mini-courses — because they shouldn’t take you long to produce, so the ROI is high.
For example, Juan Galán has teamed up with The Leap to create a mini-course using our AI-powered authoring tool. Juan’s mini-course teaches you how to plan which digital products to sell, including researching audiences’ pain points and adopting an MVP mindset. The mini-course is free — check it out!
15. Notion content planning templates
Notion has become one of the go-to workflow tools for businesses and individuals alike. With its endlessly customizable templates, Notion provides users with innumerable ways to organize life and work. That includes anything from grocery lists and personal budget sheets, to content planning for social media.
If you’re a social marketing expert looking for a simple but legitimate way to make money online, selling your expertise in the form of a Notion template is a great start. That could be a social media calendar template, an Instagram Reels planner template, or a TikTok ideas bank template. The best part? You can pair this product with other products, like a mini-course on content planning.
Create and sell your own digital products!
Eager to start selling? The Leap can help you create digital products in just minutes.
If you’re still feeling stumped on ideas, let our AI-powered digital product builder think up some for you! It’s easy. Simply let The Leap know what you’re an expert on, select a suggested topic, and you’ll get a draft of your digital product in no time. Try The Leap free today.
New to selling digital products? Get our free Digital Product Launch Checklist for tips to start on the right foot!
FAQ
What can I make as digital products?
Looking for the perfect digital product idea? One of the most popular digital products out there are ebooks. But if words aren’t your thing and you’re more into design, consider selling downloadable graphics, fonts, or printable art. Have knowledge you want to share? You could totally do that through an online course (or a mini-course to start small)!
Whether it’s an ebook, mini-course, template, or a different downloadable resource, as long as your digital product idea helps to solve a problem and make life easier for your audience, then you’re on the right track.
What digital products are most in demand?
Like anything, product trends can shift based on market demands and evolving technology. However, some products that are currently in high demand include:
- Online courses and tutorials: The demand for online education and skill development has been on the rise. Creating courses and educational resources on various topics can be highly lucrative. To create fully fledged online courses, look to a course creation platform like Thinkific. And if you’re a beginner, try building a mini-course with an intuitive tool like The Leap.
- Ebooks: People are continually looking for valuable content in easily accessible formats. Ebooks cater to those who prefer reading on the go.
- Digital art and design assets: With the rise of online content creation, there’s a constant demand for original digital art, stock photography, templates, and other design assets for social media, websites, and branding.
- Subscriptions and membership site: Offering exclusive content, resources, or experiences through a subscription-based model or a membership site can build a recurring income stream.
- Challenges: Engagement is key to a successful content creator career. Creating time-based challenges for your audience encourages a stronger community spirit and involvement in your brand.
- Virtual events and webinars: With the increase in remote work and online engagement, there’s a growing demand for digital products that facilitate virtual events, conferences, and webinars.
What are the easiest digital products to make?
Ebooks are quite easy to create. If you’ve got knowledge or expertise in a particular area, translating it into a written format is relatively straightforward. You can start brainstorming and drafting by using free tools like Microsoft Word or Google Docs. Once you’ve finalized your content, you can design your content using a tool like Canva. Then, you can upload it to an online storefront tool like The Leap to sell your ebook.
Graphic design templates are another accessible option. Platforms like Canva provide intuitive tools and customizable templates that can help inspire great digital product ideas for Etsy. That makes it easy for you to create downloadable templates — whether that’s meant for social media, presentations, or printed material — to sell.
If you use the right resources, creating digital products doesn’t require extensive technical know-how or complex software. For example, The Leap’s AI-powered digital product builder is designed to quickly generate ideas and drafts for you, providing an instant foothold into the digital product world, and allowing you to leverage your skills, knowledge, or creativity without overwhelming technical barriers.
Keep in mind that starting with simpler products — like mini-courses, templates, and guides — helps you learn the ropes, test the waters, and understand your audience’s needs before gradually moving towards more advanced, higher-priced products — like full online courses and live webinars — as you gain experience and confidence.
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