20+ Best AI Content Creation Tools to up Your Game (2024)

The future is now — at least if you’re going by the massive developments in AI technology in recent months. From Midjourney’s AI-generated avatars to templates autogenerated by Canva’s Magic Design tool, the last year has seen a surge of readily available AI content creation tools geared at helping creators of all kinds generate new and innovative content, and make the content creation process a lot easier.

Keep reading to learn how you can leverage AI as a creator, and a list of AI tools that can help you take your content to the next level.

21 Best AI content creation tools

From mind-blowing image generators to writer’s block-busting writing tools, there’s an AI content creation tool to help you generate new content and content ideas, lighten your workload, and make your content creation process much, much faster — no matter what your niche is.

Below, we dive into some of the best AI content creation tools out there.

Tool	Best for
🤖The Leap	Using AI to build digital products, guides, mini-courses, and a lot more.
🎥Runway’s Gen-3 Alpha	Generating professional, killer video from a single prompt (and editing it on the fly).
🎞️Nova AI	Editing video, adding subtitles, and re-dubbing content.
📊Lumen5	Turning written content into dynamic video essays with B-roll footage and smooth transitions.
🌌Meta’s Make-a-Video	Quickly turning a single text prompt into a video.
👤D-ID	Creating a virtual AI avatar for your content, translating voice-overs, and generating AI scripts.
🖼️Midjourney	AI-generated images based on text or image prompts.
🎨DALL-E 3	AI-generated images made with the same chat engine as ChatGPT.
🖌️Stable Diffusion	Generating images from a prompt with deep customization and editing options.
📸Pebblely	Creating professional-looking product photos without hiring a photographer and graphic designer.
🎤Murf	Natural-sounding AI voiceovers in 20+ languages.
🎛️Revoicer	Generating AI voiceovers with a bit more emotion.
📹Descript	Creating attention-grabbing videos as easily as writing up a Word doc.
📚Natural Reader	Turning any text into a realistic AI voiceover.
💬ChatGPT	Creating just about any written content and getting strategy advice.
🖨️Copy.ai	Generating marketing copy and written content.
🤝Lex	Leveling up your Google Docs with AI writing tools.
✍️Writesonic	Advanced marketing and written content generation.
⌨️Later Caption Writer	Creators already using Later who want a leg-up on writing captions.
🎨Canva Magic Design	Generating images and automatically fixing your designs in Canva.
🎇Adobe Firefly	Advanced AI-powered design work within Adobe’s apps.

Best AI-powered digital product generator

The Leap

Looking to transform your knowledge into digital products with the help of AI? Then you’ll want to get in on The Leap.

The Leap is the latest tool from the leading creator educator platform Thinkific. This all-in-one platform features a link-in-bio storefront, an easy-to-use digital product builder, and built-in email marketing tools, allowing creators to create, market, and sell digital products all from one place.

The Leap’s AI-powered digital product builder enables creators to bring their product ideas to life, whether it’s a tutorial, a mini-course, or a guide. Because it’s so easy to use, The Leap’s zero-cost, user-friendly authoring tool empowers creators to turn their products into lead magnets, which helps them grow their email list — and their pile of cash.

The best part about The Leap? It’s free to use!

Is there a free version?	Yes!
Pricing	Free!
Features	AI-powered digital product builder Share unlimited links on a single landing page. Sell products and process payments with no extra tools. Analytics (e.g. sales and leads reports) Premade email templates

Best AI video generators and editing tools

Runway Gen-3 Alpha

Ever wanted to generate a fly-through video of the Himalayas for your B-roll? Or maybe you wanted to create your own Black Mirror-esque sci-fi videos but never had the resources?

Runway Gen-3 Alpha is an advanced generative AI tool for video that can turn even the most complex concepts into videos that look like they took a whole team to create.

Is there a free version?	Yes, but you’re limited to 125 lifetime credits and your videos will have a watermark.
Pricing	Standard: 625 video generation credits a month, no watermarks, and unlimited projects. $12 per user per month. Pro: 2250 credits per month, AI voice generation, more video assets. $28 per user per month. Unlimited: Unlimited video generations. $76 per user per month. Enterprise: Advanced security, single sign-on. Custom pricing.
Features	Generate video in real time from a text prompt, an image, or a video clip. Modify videos on the fly. Advanced texture simulation for hair, fur, and more. Add generative VFX to any image.
Pros	Realistic videos. Easy generation. Advanced VFX and simulation.
Cons	Like many AI video generators, results can be inconsistent. Be ready to try a few times before you get what you need.

Nova AI

Nova AI is a simple yet powerful AI video editor that provides creators with all the tools they need to make amazing video content. Nova’s AI content creation tools let you generate text-to-voiceover, add subtitles, and translate videos at the speed of light.

In addition to a range of standard video editing tools, Nova AI offers a host of tools that are AI-powered, including a voice-to-subtitle generator, a voice translator, and a text-to-voiceover generator, among others.

Is there a free version?	Yes! You’re pretty limited in how much video you can export or upload, though, and your videos will have a watermark.
Pricing	Basic: 150 minutes of subtitles and translation, 60 minutes of dubbing and voice cloning, and 60-minute project exports. $10 a month. Pro: 300 minutes of subtitles and translation, 120 minutes of dubbing and voice cloning, 180-minute project exports. $18 a month. Business: 900 minutes of subtitles and translation, 360 minutes of dubbing and voice cloning, and 450-minute project exports. $55 a month.
Features	AI video audio-to-subtitle generator AI subtitle translator AI video audio translator AI video transcript generator AI text-to-voiceover generator Plus, a host of standard video editing tools (video editor, cutter, trimmer, merger, cropper, and speed controller; basic video effects like filters and transitions; and video sound editor)
Pros	Looks and feels like other video editing software. AI features handle essential, time-intensive tasks like dubbing and subtitling.
Cons	Cheaper plans are seriously limited, meaning any creator with a serious release schedule will have to spring for pricier plans.

Lumen 5

Are you a blogger looking to harness the power of the video essay? Look no further than Lumen5. This tool uses AI to transform your blog posts (and other written content) into videos with just a click.

In just a few seconds, the tool will analyze your blog post, and then use AI to match each section with relevant stock footage and background music. But that’s not all, Lumen5 will also time each scene based on average reading speed, position text, and compose scenes to produce the best visual output. Voilà, your video essay is complete!

Is there a free version?	Yes! There’s a free version that lets you make up to five two-minute videos a month. They’ll all have a Lumen5 watermark on them though.
Pricing	Basic: No watermark, longer AI voiceovers, and advanced AI scripts. $29 a month. Starter: 1080p resolution, tons of stock photos and videos, and more customization options. $79 a month. Professional: Even more stock photos and videos, custom watermarks, and multiple saved templates. $199 a month. Enterprise: Dedicated design team, branded templates, and a dedicated support team. Custom pricing.
Features	Build video essays as easily as you’d build a PowerPoint. Turn ideas, blog posts, or existing videos into AI-generated video content.
Pros	Great for quickly turning just about any content into a video. User-friendly interface means you don’t need to be a video editing pro.
Cons	Basic features are only available with pricier plans. Rendering times can be long.

Meta’s Make-a-Video

A screenshot of Met's Make-a-Video, a video generating tool for content creation.

Meta is always on the cutting edge of tech trends, so it’s no surprise it has jumped on the AI bandwagon with its text-to-video generator Make-a-Video.

Building on the recent progress made in text-to-image generation technology, this AI content creation tool lets creators bring their dreams to life by generating whimsical, one-of-a-kind videos with just a simple text prompt.

Due to hype and high demand, Make-a-Video’s waitlist is currently closed. That being said, video content creators should keep an eye out for updates.

Is there a free version?	Yes! Though if you’re not already using this tool, you won’t be able to get access since the waitlist is closed.
Pricing	Free
Features	AI text-to-video generator AI image-to-video generator
Pros	Quick video generation. Run by Meta, meaning there’s a lot of data to draw from.
Cons	Invite only, and the waitlist is currently closed.

D-ID

A screenshot of D-ID, one of many ai content creation tools.

Sometimes, as a creator, you’ve got to get a little crafty. And that’s what YouTuber @demonflyingfox did when creating one of the most memorable memes in recent years. The video content creator’s viral Harry Potter by Balenciaga clip was cobbled together using ChatGPT, Midjourney, and AI image-to-video tool D-ID.

While D-ID mainly caters to corporates looking to create talking head content for employee training and initiation videos, a few innovative video creators have been leveraging the tool to create meme-able video content, animating the fantastical avatars they’ve created using AI text-to-image tools like Midjourney.

Is there a free version?	No. You can get a 14-day trial but that’s it.
Pricing	Lite: Up to 34 AI agent sessions, video translation, and personal licenses. $5.90 a month for 40 credits. Pro: Up to 170 AI agent sessions, commercial licenses, 100 prompts. $29 a month for 60 credits. Advanced: Premium support, custom watermarks, 600 prompts, AI script generation. $196 a month for 400 credits. Enterprise: Dedicated customer support, unlimited prompts, custom logos. Custom pricing.
Features	Generate videos with AI avatars with custom voices and personalities. Translate videos into multiple languages. Animate static images with voice-overs and more.
Pros	One of the few AI tools on this list that lets you create an AI avatar for your content. Translation and voice customization mean your avatar can sound exactly how you need them to.
Cons	Some creators have found the tools to be a bit limited, even amateurish in places.

Best AI image generators and image editing tools

Midjourney

Unless you’ve been living under a digital rock, you’ve likely come across at least a few images AI-generated by Midjourney. For example, remember those ultra-viral “Harry Potter by Wes Anderson” movie stills? Yup, those were created with Midjourney.

Midjourney is an AI image generator that gives creators the power to make stunning artwork with just a few text prompts.

Is there a free version?	Sort of. You can generate up to 25 images for free. After that, you’ll need a paid plan.
Pricing	Basic: 3.3 fast GPU hours and no relax time. $10 a month. Standard: 15 fast GPU hours and unlimited relax time. $30 a month. Pro: 30 fast GPU hours, unlimited relax time, and private images. $60 a month. Mega: 60 fast GPU hours, unlimited relax time, and private images. $120 a month.
Features	Generate images from a text or image prompt. Create variations of an image you like in just a few clicks.
Pros	Super easy to use. Get great results quickly. Fine-tuning features means creatives can get even better results.
Cons	No free forever plan. Images you generate can be used by others (except on higher plans)

Dall-E 3

DALL-E 3’s sophisticated AI-generated content brings the “wow” factor. Created by Open.ai (the company behind ChatGPT), DALL-E 3 is an AI system that transforms natural language text commands into one-of-a-kind photo-realistic images. Think: an NBA player painted like a Monet, or a polar bear playing hockey.

DALL-E 3 can also realistically edit and retouch images based on text commands, fill in or replace parts of an image with AI-generated content, or create new variations of an existing image. Basically: if you can dream it, DALL-E 3 can create it.

Is there a free version?	No. Only available with ChatGPT Plus.
Pricing	Plus: Early access to new features, access to all OpenAI GPTs and DALL-E, data analysis. $20 a month. Team: Higher message limits, GPT creation, admin console. $30 per user per month. Enterprise: Unlimited, high-speed access to all OpenAI tools, longer inputs, better support. Custom pricing.
Features	Create realistic images and art from a text prompt. Tweak images by suggesting changes in natural language.
Pros	Easy image generation through written prompts. Access to other OpenAI products like ChatGPT.
Cons	Not as much customization as other image generators. No free access.

Stable Diffusion

Similar to Midjourney and DALL-E 3, Stable Diffusion is a text-to-image model capable of generating realistic imagery given any text input, empowering creators to create the artwork of their dreams in mere seconds.

Want to see Pikachu fine dining with a view of the Eiffel Tower? You can in just a few clicks via Stable Diffusion’s free AI image generator, located conveniently on the platform’s homepage. If you don’t know where to begin, you can always check out the tool’s Prompt Search Engine, which helps creators craft better text-to-image prompts by providing examples of some of the best prompts per keyword.

Is there a free version?	No. Only a three-day free trial is available.
Pricing	Standard: 900 monthly credits for $9 a month. Pro: 1900 monthly credits for $19 a month. Plus: 5500 monthly credits for $49 a month. Premium: 12000 monthly credits for $99 a month.
Features	Image generation from text prompts. AI-powered image editing tools like erasing backgrounds, changing styles, and tweaking composition. Turn images into video.
Pros	Generating high-quality images is super easy. Advanced image editing tools.
Cons	Some users have recently reported failed outputs, indicating some issues with the model at the core of the platform.

Pebblely

Pebblely uses AI to transform a simple product image into multiple assets that can be used on your e-commerce, social media channels, and pretty much anywhere you can place a .jpg.

Simply upload an image of your product, and Pebblely’s AI image editor will automatically remove the background and generate a new one based on your text input. Want to see one of your logo tote bags on a picnic table? Done — and in seconds! Pebblely also uses AI to resize and extend your generated images to suit the dimensions of multiple social platforms.

Is there a free version?	Yes! You can generate up to 40 images a month for free.
Pricing	Basic: Up to 1000 images a month, custom backgrounds, reusable backgrounds, and bulk image generation. $19 a month. Pro: Unlimited images and priority support. $39 a month. You can also get a customized AI model just for your brand for $3000 a month.
Features	Automatically remove backgrounds from product photos. Add AI-generated backgrounds to images. Reframe and extend images.
Pros	The easiest way to get professional shots for your merch or products. More robust free plan than a lot of other tools.
Cons	Narrow focus on product shots means you’ll need more tools for generating other images.

Best AI audio tools

Murf

Are you a creator educator making online courses, an author looking to transform their ebook into an audiobook, or an animator looking to bring their characters to life? Look no further than Murf. This AI voice generator tool creates ultra-realistic, studio-quality voiceovers in minutes.

Murf’s powerful AI text-to-audio generator allows creators to generate natural-sounding voiceovers without even having to touch a mic. Choose from over 120 AI voices and play with pitch, punctuation, and emphasis to ensure your AI-generated voiceovers carry your message exactly how you want it.

Murf’s voice changer tool also helps creators transform home recordings into professional voiceovers.

Is there a free version?	Sort of. You can only generate up to 10 minutes of voiceover for free.
Pricing	Creator Lite: Five projects, two hours of voiceover a month, and 200+ voices. $29 a month. Creator Plus: 30 projects, four hours of voiceover a month, and everything else in Creator Lite. $49 a month. Business Lite: 50 projects, eight hours of voiceover a month, business licenses and collaboration features. $99 a month. Business Plus: 200 projects, 20 hours of voiceover a month, and everything else in Business Lite. $199 a month. Enterprise: Custom projects and unlimited voice generation. Custom pricing.
Features	Text-to-speech with voices that sound human and natural. Dubbing in over 20 languages. Voice cloning.
Pros	Easy way to get audio that sounds like it was recorded by a pro without the price tag. You can go from text to crisp speech faster than with other tools.
Cons	Some voiceovers sound a bit too robotic.

Revoicer

AI gets emotional with Revoicer. This AI-powered text-to-voiceover app promises to blow your mind by generating AI voiceovers that 97% of listeners can’t tell aren’t human!

Whether you’re looking to create podcast content, audiobooks, video essays, and more, Revoicer is sure to add that almost-human touch to your AI-generated content, while saving you so much time and energy.

Is there a free version?	Nope. Not even a free trial.
Pricing	Pro: 1,000,000 characters a month, 250+ voices, 50+ languages, neural-emotion AI engine. $94 a month. Standard: 600,000 characters a month, 80+ voices, 40+ languages. One-time payment of $67. Agency: 4,000,000 characters a month, 250+ voices, 50+ languages. $254 a month.
Features	Pick from dozens of human-sounding AI voices. Add emotions to your voiceovers, making them sound more natural. Customize voice pitch, speaking speed, and more.
Pros	Intuitive interface, perfect for beginners. Between different languages, pitches, voices, and speeds, there’s a lot of modularity.
Cons	Some voices sound more realistic than others.

Descript

For podcasters, Descript promises to be the “one tool for your full workflow.” And it tracks: Descript allows podcasters to record, edit, transcribe, and publish all through one platform.

That includes an automatic transcription generator (with the world’s fastest transcript error-correcting tools), a text-to-audio tool with built-in voice cloning (allowing you to fix mistakes or add speech with just a few keystrokes), and an automatic filler word removal tool (to make you sound, uh, smarter!)

Oh, and Descript is a full-featured video editor, too, for those wanting to expand their social reach and content repertoire. It really does do it all.

Is there a free version?	Yep! You’ll get an hour of transcription a month, editing tools, and five uses of Descript’s built-in AI assistant.
Pricing	Hobbyist: 10 hours of transcription a month, 1080p exports, 20 AI suite uses, and 30 minutes of AI speech a month. $19 per user per month. Creator: 30 hours of transcription a month, 4k exports, unlimited AI suite uses, and 120 minutes of AI speech a month. $35 per user per month. Business: 40 hours of transcription a month, no resolution limits, unlimited AI suite uses, and 300 minutes of AI speech a month. $50 per user per month. You can also get a custom Enterprise plan.
Features	AI article and blog writer (including blog ideas, blog outline, and blog intro generators) AI product description and name generators AI YouTube video copywriter (including YouTube ideas, outline, intro, title, and description generators) AI landing page copy and header generators Uses GPT-4
Pros	A full suite of tools for podcasters and video creators that can replace multiple tools. Easy to learn.
Cons	Creators with more advanced editing skills might find this tool a bit limiting.

Natural Reader

Natural Reader is one of the text-to-voiceover OG’s. This app lets you bring your written content to life with a host of ultra-realistic AI voices tailored to specific content categories (ebooks, podcasts, etc.)

What’s better is that Natural Reader provides creators with a robust Free plan and a host of free AI voices they can use without limits. Additionally, you can use Natural Reader straight from your web browser — no installation required.

Is there a free version?	Yes! You can turn any written document into an AI-powered voiceover with Natural Reader’s free version.
Pricing	Single Plan: Access to the full Natural Reader app with a commercial license for your AI voiceovers. $99 a month. Team Plan: Same features as the Single Plan, but for multiple team members. The cost varies depending on how many people you add, from $134 a month for 2 members to $764 a month for 20.
Features	Generate AI voiceovers from any text. Natural, human-like delivery. 28 languages. Voice cloner. Pronunciation editor.
Pros	Super easy to use. Realistic voices.
Cons	Limited voice options in some languages.

Best AI writing tools

ChatGPT

From long-form blog posts and Instagram captions, to fan fiction and song lyrics, ChatGPT can help creators generate original written content across virtually any topic or niche, based on text input prompts.

ChatGPT is also a powerful content ideation tool. Simply ask it to “give me three TikTok video ideas” or “give me three article ideas” to get content ideas instantly.

Is there a free version?	Absolutely! You won’t have access to the latest model, but you can do a lot for free.
Pricing	Plus: Early access to new features, access to all OpenAI GPTs and DALL-E, data analysis. $20 a month. Team: Higher message limits, GPT creation, admin console. $30 per user per month. Enterprise: Unlimited, high-speed access to all OpenAI tools, longer inputs, better support. Custom pricing.
Features	Use a simple chat interface to generate written content and content ideas. Build custom GPTs to answer questions and create content in specific ways. Ask just about any question or get feedback on your written content.
Pros	One of the easiest AI tools to use. ChatGPT’s flexible model allows you to ask just about any question you can think of.
Cons	Hallucinations and inaccuracies mean you sometimes have to double-check what ChatGPT tells you.

Copy.ai

Copy.ai helps creators generate high-quality written content while cutting writing times by up to 80%. With these advantages, Copy.ai is a valuable tool for bloggers and other creators writing long-form content.

Beyond blogging, Copy.ai can also be leveraged by creators across all kinds of social media platforms. This AI service hosts a range of tools, including TikTok content idea and caption generators, Instagram caption and hashtag generators, and a social media hook generator, all of which promise to boost your social media engagement rate.

Is there a free version?	Yep! You can get 2000 words in chat for free.
Pricing	Starter: One user, unlimited words, and unlimited chat projects. $49 a month. Advanced: Up to five users, advanced workflows, and workflow builder access. $249 a month. Enterprise: API access (for coding), guided implementation, and more. Custom pricing.
Features	AI blog post generator. AI content idea generator. AI TikTok content idea generator. AI TikTok caption generator. AI Instagram hashtag generator. AI Instagram caption generator. AI hook generator for social media posts. AI social media bio generator.
Pros	High-quality copy for all sorts of marketing and content creation needs. Customizable workflows help you save even more time.
Cons	Steep pricing for many creators.

Lex

A screenshot of Lex's website, an AI content creation tool.

Meet your new writing sidekick. Lex is a word processor with integrated AI functionality. This means that Lex’s AI writing assistant is always there to help you write better and faster at every step of the writing process.

Lex works by offering writing suggestions based on the context of what you’re currently writing — and even what you’ve written previously, making it a powerful tool for bloggers and long-form content writers looking to beat writer’s block and, in turn, speed up their writing process.

Is there a free version?	Yes! You get access to all of Lex’s features for free.
Pricing	Pro: Premium AI models, unlimited editing checks, document context, and prompt builder. $12 a month when billed annually.
Features	AI autocomplete writing assistant. “Ask Lex” AI chatbot feature. AI feedback. AI drafting and outlining features. Writing Statistics. Uses GPT-4.
Pros	A range of AI tools from spellchecking to brainstorming make writing a breeze. Getting started is super quick.
Cons	You’ll do most of the writing.

Writesonic

Blog posts, YouTube descriptions, Instagram captions: Writesonic does it all. It’s kitted out with tons of specialized AI copywriting tools that help take the grunt work out of generating engaging YouTube video titles, relevant tweets, and even catchy names for your digital products.

Is there a free version?	Sort of. You get 25 credits and five generations for free. Once those are gone, you’ll need to upgrade.
Pricing	Chatsonic: Unlimited generations, high-quality outputs, Google integration, and prompt optimizer. $15 a month. Individual: AI Article Writer 4.0, one brand voice, article rewriter, and more. $20 a month. Standard: AI Article Writer 6.0., build on your own data, automated internal linking, and topic clusters. $99 a month.
Features	AI article and blog writer (including blog ideas, blog outline, and blog intro generators). AI product description and name generators. AI YouTube video copy writer (including YouTube ideas, outline, intro, title, and description generators). AI landing page copy and header generators. Uses GPT-4.
Pros	A user-friendly platform for getting content out the door way faster. Broader capabilities than a lot of other tools.
Cons	Advanced SEO features aren’t always reliable.

Later Caption Writer

This tool, integrated into Later’s larger scheduler tool, generates fun and engaging Instagram captions based on text input.

Here’s how it works: input text that describes your Instagram post as well as specific keywords and a description of the tone you’re going for. Then, click “Generate Captions” to get up to three brand-new captions in seconds.

Is there a free version?	No. There’s a free trial, though.
Pricing	Started: 30 scheduled posts per profile, limited analytics, and five credits for AI features. $25 a month. Growth: 150 scheduled posts per profile, full analytics, 30 credits for AI features. $45 a month. Advanced: Unlimited scheduled posts, full analytics, and 50 credits for AI features. $80 a month.
Features	AI Instagram caption generator. Social media management tools including a post scheduler.
Pros	Automates one of the most time-consuming, repetitive parts of creating social content. Slots in with Later’s other tools, making it a nice bonus to creators who use them.
Cons	If you don’t need Later’s other features, you’ll want to look at other AI writing tools.

Best AI design tools

Canva Magic Design

Canva’s Magic Design suite lets creators bring their design ideas to life — no advanced design skills required. This AI-powered design generation tool transforms your images, text, and ideas into personalized templates that match the content and context you need.

Magic Design is especially useful for creator educators looking to kickstart lesson plans. This tool can generate entire first drafts of your presentation, transforming text prompts and images into outlines, slides, and content.

Is there a free version?	Sort of. You’ll have a limited number of uses before you need to upgrade to a paid plan.
Pricing	Pro: Unlimited Magic Design uses, 500 Magic Write uses, and 500 Magic Media uses a month. $15 a month. Teams: Unlimited Magic Design uses, 500 Magic Write uses per person, and 500 Magic Media per person. $30 a month.
Features	AI template generator. AI photo editing tool. AI design resizing tool. AI writing tool and text generator.
Pros	Great for generating images and fixing designs when you’re already using Canva. Robust paid plans.
Cons	Limited free plan.

Adobe Firefly

Of course, Adobe’s on top of it when it comes to AI design tools. In addition to the new Adobe Firefly’s suite of AI image generators and video editing tools, the platform also provides creators with a host of AI-powered design tools.

Adobe Firefly leverages powerful AI to help you generate and edit vectors, textures, brushes, and fonts, as well as custom templates, all from text and image inputs. When it comes to all-in-one AI content creation tools, this is truly one to beat.

Is there a free version?	Yes! You can get 25 credits a month for free.
Pricing	You can either pay $6.99 for a monthly Firefly license with 100 credits or pay for other Adobe apps that have Firefly built into them.
Features	AI text-to-vector generator and editor. AI text-to-pattern generator. AI text-to-brush tool. AI text effects (apply a texture to text with a text prompt). AI 3D-to-image generator. AI sketch-to-image generator. AI template generator. AI text-to-image generator, AI inpainting tool, AI image editor, and AI video editor.
Pros	Firefly has access to Adobe Stock content, one of the biggest stock libraries out there. Adobe Firefly can handle just about any AI-powered design work you need to do.
Cons	To get all of Firefly’s features, you need to pay for all of Adobe’s apps.

How to pick an AI content creation tool

Wow. There are a ton of AI tools out there. So how’s a content creator supposed to pick the right one? Well, there’s definitely going to be some trial-and-error involved, but here are some things to keep in mind as you’re trying to choose the right one.

Start small: No need to spring with the biggest, priciest AI tool you can find and replace your entire process. Pick a small part of your process that’s super repetitive and annoying and try using AI for that for a few months. If you notice an improvement, keep that tool (or look for a better option).
Pay attention to the details: A lot of AI tools are essentially just shells that make it easier to use popular models like ChatGPT and Stable Diffusion. If you want a tool that simplifies access to these models, make sure it does more than just open the door.
Watch those monthly fees: AI tools, like any other software, can get pretty expensive (and prices can go up unexpectedly). As great as an AI tool is, make sure the price makes sense for where you’re at in your creator journey.
Experiment: Many of the AI tools on this list are constantly evolving, and your use of them should too. Don’t get too locked into a specific set of tools or processes. Try to put some time into experimenting and finding new ways to make amazing content!

Co-create with AI with these tools!

So, there you have it. That’s our rundown of some of the best AI content creation tools on the market right now. We suggest you get out there, try a few out and see just where they can take you. With them, the sky’s really the limit.

FAQ

Does Google penalize AI-generated content?

No, Google doesn’t penalize AI-generated content. In a recent post on its Search Central Blog, Google confirmed that AI-generated content does not go against its search engine guidelines.

According to Google, “AI-generated content fits into its long-standing approach to show helpful content to people in Search” and to “reward high-quality content, however it is produced.”

What is the best free AI tool for creating social media content?

That all depends on the kind of content you’re creating. It’s best to pick an AI tool that specializes in the sort of content you’re creating (like Copy.ai for written content) at a price point that makes sense for you. After all, if you pay more for an AI tool than your content brings in, you won’t have a very sustainable process.

Follow The Leap on TikTok, Instagram, and YouTube for more creator tool and platform reviews. We also make a newsletter.

21 Best AI Content Creation Tools to up Your Game in 2024

by Kelsey McLellan · Published Jan 1, 2024