Platform Reviews

AllMyLinks vs. Linktree: Which Link in Bio Tool Is Right for You?

by Nicholas Bouchard · Updated Mar 27, 2024

Whether you are a content creator or you run a business, to market your brand online, you need to find a way for your audience to see your most important links. But what do you do when most social media platforms only give you a single bio link to work with? That’s where link in bio tools, like AllMyLinks and Linktree, come in.

Even though the function of link in bio tools is pretty straightforward, they are not all made equal. Let’s compare AllMyLinks vs. Linktree and see which one you should be using.

Most social media platforms only allow users to display one link in their bio. For content creators and businesses who have a presence on different platforms, or have multiple web pages they’d like to share with their followers, that can feel quite limiting.

However, with a tool like AllMyLinks or Linktree, you can keep all your links in one place. These tools allow you to create a simple landing page that you can add to your bio link, where you can showcase links to your different social media accounts, website, online store, and more. Here’s an example of what that looks like:

So, between AllMyLinks and Linktree, which of these popular link in bio tools should you choose?

Overview of AllMyLinks

AllMyLinks is pretty straightforward all around. It has a simple website, and is a no-fuss tool for creators who just want to solve the single-link problem. No bells or whistles.

The platform launched in 2020, which means it’s one of the newer link in bio tools on the market. However, it’s already gained quite a bit of traction, especially since it has one big advantage over Linktree and similar tools — more on that in a minute.

Overview of Linktree

Launched back in 2016, Linktree is one of the first link in bio tools ever existed. When the tool first became available, it’s so popular that it grew to 3,000 users overnight and was temporarily banned by Instagram when they thought it was spam. Instagram actually apologized later when it reversed the ban.

Although Linktree has a lot more competition today than it did in 2016, it’s still one of the most popular link in bio tools, with a global user base of over 30 million. Linktree has maintained that relevance not only because it’s been around for so long, but also because it puts a sharp focus on its core link in bio features.

AllMyLinks vs. Linktree: Which one is better?

While it might seem like these two link in bio tools are pretty similar, there are some key differences to keep in mind. Below, we compare how much each tool costs, what they can do for you, and how much customization you can get with them.


When choosing any kind of tool to grow your online presence and brand, it’s important to know how much you’ll need to pay for it. Depending on your budget, you might want a tool with a robust free plan, or you might want to go with a pricier platform that offers more advanced features.

Here’s how much you can expect to pay for Linktree:

Free: Linktree’s free plan gives you everything you need to build a list of links you can plug into all your social profiles. However, you’ll be limited in the types of links you can add. For instance, you can’t add any affiliate links. You’ll also miss out on other features, like Linktree’s analytics and advanced customization options.

Starter: For $5/month, you can add affiliate links, lock some of your links behind a paywall, schedule links so they’ll only last a limited time, and more.

Pro: At $9/month, this plan will give you access to Linktree’s automations, full analytics, and customization options you won’t see in other plans.

Premium: Linktree’s $24/month plan gives you everything you get in other plans with enhanced customer support. You’ll get a dedicated customer success manager who’ll help you get more out of Linktree, a custom onboarding call, and exclusive content that’ll guide you as you use the tool.

What about AllMyLinks?

Unlike its competitor, AllMyLinks is completely free. No premium plans. No locked features. It doesn’t even take a cut of the products you sell through your links — as long as you use PayPal to receive payments.

From a pricing perspective, AllMyLinks is a pretty appealing option.

Link types and analytics features

When choosing a link in bio tool, one of the most important factors to consider is what kind of links a tool can support.

With AllMyLinks, you can add just about any link, from different social media platforms and WhatsApp, to PayPal and Patreon. That means you don’t have to worry about leaving any of your links behind. You can also add paid links to your page.

Where AllMyLinks might falter compared to other similar tools is its lack of analytics support. After all, if you are a creator or you run a business online, you need to be tracking the performance of your various social platforms and income streams. AllMyLinks doesn’t have any built-in analytics tools. You can integrate other analytics tools like Google Analytics, but it takes a bit of technical knowledge.

Meanwhile, Linktree offers built-in analytics features. So not only can you add anything from affiliate links to an integrated storefront to your bio page, but you can also use its analytics features to review if you’ve been successfully getting clicks. Instead of relying on third-party analytics tools, you’ll be able to track the performance of individual links, track referral traffic, check your online store’s performance, and more. Of course, this is as long as you are subscribed to the right Linktree plan.

Here’s the secret to knowing what content to share 🔑 Paying attention to your Linktree analytics can make a difference in helping you better understand your different audiences to increase your traffic, optimize your content creation, and more! #contentcreator #smallbusinessowner #creatoreconomy #analyticstutorial #socialanalytics #dataanalysis #increasetraffic #growontiktok

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Branding and design customization

When it comes to customizing your page, AllMyLinks can be a bit limiting compared to other tools. You can change your bio page’s color, add a background image — and that’s pretty much it. You don’t really get a lot of personalization options, meaning your bio page will probably end up looking quite similar to someone else’s. On top of that, there’s no way to get rid of the AllMyLinks branding on your page, so that logo will always be there.

With Linktree, not only can you hide its branding, but you can also go much deeper on the customization side. Own an NFT? You can use it as a background. Want to add a banner that shows your support for a specific cause? Done. The only issue is that most of these features are only available on paid plans.

How should you decide which tool is better for you?

While no two creators or businesses have the same needs, there’s one big difference between AllMyLinks and Linktree that’ll be the deciding factor for most. That’s whether you’re willing to pay for your link in bio tool or not.

AllMyLinks is free to use, while Linktree isn’t. Note that this means there’s quite a gap in the features available from both tools, since you get what you pay for.

If you need to get a link in bio tool quickly and don’t necessarily have the budget for it, then you should probably go with AllMyLinks. However, if you have a strong brand and don’t want to have another company’s logo on your page, or you need built-in analytics, then Linktree is probably a better option.

Pick the right link in bio tool!

With the right link in bio tool, you can turn one link into many, and make sure your audience knows exactly how they can support your content. And when it comes to picking between AllMyLinks and Linktree, it really is a matter of how much you’re willing to pay to get the most advanced link in bio features out there.

The Leap is a link-in-bio storefront tool that also functions as an easy, versatile digital product builder — all for free! Designed with lead generation, product promotion, and sales in mind, The Leap helps creators monetize easily, allowing them to sell their products and process payments directly through their landing page.

The Leap’s AI-powered authoring tool allows creators to bring their digital products to life easily, whether they’re looking to create mini-courses, guides, tutorials, and more. The Leap’s zero-cost, user-friendly digital product builder makes it easier for creators to turn their products into lead magnates, which in turn helps them grow their email list — and their pile of cash.

The platform also offers creators an array of audience analytics, including sales and leads reports, that give them the insights they need to create the digital products that will fly off the (digital) shelves.

The Leap is designed for creators looking to jumpstart their monetization journey. And if you leverage all of its features in tandem, you’ll have yourself an income engine that’ll power your business and earn you even more money over time.

Want to start creating and selling digital products today? Try The Leap for free.

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Further reading

Nicholas Bouchard
About the author

Nicholas Bouchard

Nick Bouchard is a content writer and marketer with a passion for creation. His hobbies range from writing fiction to wrestling. He can only be photographed in national parks and on mountains, and pictures of him usually come out blurry. Some wonder if he even exists at all.
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