Instagram Subscriptions: What You Need To Know To Get Paid

instagram subscriptions how to make money earn creator content influencer

If you’re one of the 2 billion users on Instagram, you know just how useful this platform can be. Not only is the app a place for connection, but it’s also a tool that can help you make money. If you’re looking for ways to earn some cash on the social media platform, consider getting started with the Instagram Subscriptions feature.

Wondering what Instagram Subscriptions are? Read on to learn more about the in-app feature and how you can make money with it.

What are Instagram Subscriptions?

First becoming available in the U.S. in January 2022, Instagram Subscriptions offer a unique way for creators to monetize their content while keeping in touch with their most engaged followers. By paying a monthly fee, subscribers can gain exclusive access to extra content from a creator, including subscribers-only Stories (indicated with a purple ring), live broadcasts, and more.

Who is eligible for Instagram Subscriptions?

To launch your own Instagram subscription, you must:

Currently, Instagram Subscriptions are available to all eligible creators in the U.S., and select creators in the U.K., Canada, and Australia.

How to launch an Instagram subscription

To set up your own Instagram subscription, use the professional dashboard to complete the following steps:

  1. Tap Set up subscriptions, then tap Next.
  2. Agree to Instagram Subscription Creator Terms of Use, then tap Next.
  3. Set your monthly price, then tap Next. There’s a calculator at the bottom of the screen that helps estimate your potential monthly earnings based on your number of followers.
  4. Tap Publish and then Create. Once enabled, your followers will see a notification in their activity feed and on your profile to subscribe.

How to receive payments from your Instagram subscription

To get paid, you must first set up a payout account on Instagram. You can manually enter your bank account details or link to a PayPal account, or sign in to your online bank account using your account credentials. Once this is done, payments will be processed monthly — payouts are typically released around the 10th of every month for earnings made in the previous month.

What are the features of Instagram Subscriptions?

Once you enable Instagram Subscriptions, you can start creating exclusive content and offering perks using a number of special in-app features, including:

Subscriber Chats

A great way to build relationships with your most dedicated fans, Subscriber Chats allow you to directly connect with your community. You can use this feature to answer questions, provide customer support, or receive feedback from your subscribers.

Subscriber Chats last for only 24 hours, making them an ideal way to engage with subscribers with exclusive conversations. You can create group chats for up to 30 subscribers and yourself, and discuss different topics or get to know your followers.

Subscriber Stories

This feature allows you to create Stories just for your subscribers. Marked by a purple ring, these Stories can be used to provide exclusive content, host giveaways, or even share a behind-the-scenes look at what goes on in your business. They can also be turned into exclusive Reels that subscribers can view anytime.

Subscriber Badges

Subscribers will get a special purple badge icon next to their username, distinguishing them from other followers. This is a brilliant way to give your subscribers recognition and make sure they know they are valued. This will also help them stand out to you, so if they send you messages or ask questions, you can answer them quickly.

Subscriber Lives

Live streams can help you engage with your subscribers and create an interactive experience for them. You can host Q&A sessions, give tutorials, or even host giveaways for subscribers. Additionally, you can get real-time feedback from your most loyal followers.

What are the benefits of using Instagram Subscriptions?

While Instagram Subscriptions can be a great way to monetize your platform, it’s important to consider the pros and cons of this feature.

Pros of Instagram Subscriptions

Instagram Subscriptions can bring several benefits to creators, such as:

1. Increased engagement

With exclusive content, followers are more likely to stay engaged with your account for longer periods of time.

2. Steady income stream

Subscribers will pay a monthly fee to access your exclusive content, helping you generate a steady, recurring income stream.

3. Build an audience of superfans

Offering exclusive content can help you create a more loyal following who will stick with you through thick and thin.

Cons of Instagram Subscriptions

However, there are also some potential drawbacks to consider when setting up Instagram Subscriptions:

1. Extra work

Creating exclusive content requires extra time and effort, which may not be feasible if you have a limited budget, or if you work alone or have only a small team.

2. Difficulty getting subscribers

Getting subscribers can be challenging initially, as you’ll need to convince followers that the exclusive content is worth paying for.

3. Limited reach

Finally, not all of your followers will want to pay for the exclusive content, meaning you’ll still need to invest in other marketing strategies to reach new followers.

5 Instagram subscription content ideas to try

By offering unique and valuable content, you can ensure that your subscribers are getting the most out of their Instagram subscription. Here are a few content ideas to explore:

Live Q&A sessions

Host regular Q&A sessions with your followers to give them an opportunity to ask questions about your business and content.

Exclusive discounts and sales

Offer exclusive discounts on products and services for subscribers.

Behind-the-scenes look

Offer an exclusive behind-the-scenes look at what goes into creating your content, such as how you brainstorm video ideas or the editing process.

Subscriber giveaways

Host regular giveaways for subscribers to reward them for their loyalty.

Private coaching

If you are an expert in a specific field, you can offer private coaching sessions to your subscribers. This can complement any digital products (e.g. e-books or online courses) you may offer.

Are there any restrictions on content for Instagram subscriptions?

Yes, there are restrictions on what type of content you can share. The content must be exclusive and cannot contain nudity, hate speech, spam, or illegal activities. Also, subscription accounts must create a minimum of one post per month.

How to make the most of Instagram Subscriptions

If you’re interested in launching an Instagram subscription, there are several things that can set you up for success:


Choose a reasonable price point for your subscription. You don’t want to ask too much from your followers, but at the same time, you need to be able to make a profit.

Subscription prices range from $0.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99, to $99.99. It’s crucial to consider what content you’ll provide, your goals, and what type of followers you want. For instance, selecting a lower price point for your subscription may get you more subscribers, while choosing a higher price point will help you create a more exclusive community.


Focus on creating quality content. Make sure your exclusive content is worth paying for, and that you’re offering something of value to your subscribers. Be sure to post consistently, as subscribers will expect regular content with a predictable schedule.

Leverage influencers

Consider reaching out to influencers in your niche who can promote your subscription on their account and help you get more subscribers.


Promote your subscriptions. You don’t want to be too pushy, but you should use a mix of organic and paid tactics to let people know about your subscriptions.

Build relationships with subscribers

Subscribers are there because they truly want to show support to you and your content. They spend money to listen to what you have to say and see what you share. It’s important that you nurture relationships with your subscribers and give them the best experience possible.

Make it easy to sign up

Followers won’t know to subscribe to you if you don’t share any relevant information with them. Be transparent about what followers can expect by subscribing to your profile, and how often you will provide exclusive content. Finally, make it easy for them to sign up.

Here’s an easy, step-by-step guide to ask followers to subscribe:

  1. Visit the creator’s profile and click Subscribe.
  2. They will be directed to a page detailing pricing and the benefits of the Instagram subscription.
  3. Click Subscribe to proceed.
  4. Review payment terms in the popup and click Process Payments.

You can also include a link to subscribe within your Instagram Stories using the Subscribe button and include instructions in your bio. Check out these tips for other ways to add links to your Instagram bio.

What other ways can you make money with Instagram?

In addition to Instagram Subscriptions, there are many other ways you can earn money using Instagram. Here are just a few examples:

Selling digital products

You can use Instagram to promote and sell digital products such as e-books, templates, stock photos, or other digital tools. Unlike physical goods, digital downloads require relatively little investment to create and can be sold repeatedly, without the hassle of inventory and shipping logistics. Since you don’t need to spend more money producing more units, you can expect higher returns than selling physical products, with a profit margin that improves over time.

By creating engaging and sharable Instagram content, creators can effectively advertise and encourage sales of their digital products. Make sure to direct your followers to a link for purchasing your digital download, whether in your bio or Instagram Stories.

Selling online courses

You can host online courses on your website or on a platform like Thinkific. These courses can range from niche-specific topics to marketing and business courses. You can use Instagram to market your courses and attract more people to enroll.

Selling physical goods

If you have physical products to sell, you can promote them on your Instagram profile, and use Stories and your link in bio to direct customers to your web store.

Selling services

If you offer a service, like consulting or web design, you can use Instagram to showcase your portfolio, advertise your services, and reach potential clients.

Start earning with Instagram Subscriptions

Instagram Subscriptions are just one of many ways to earn money through Instagram. With a strategic approach, you can build an engaged following and generate more revenue from the platform. Take advantage of the many features Instagram Subscriptions have to offer, and experiment with new ways to monetize your content.

Follow The Leap on TikTok and Instagram for more monetization tips for creators. We also make a newsletter.

About the author

Stephanie Trovato

Stephanie is a content marketing expert with a passion for connecting the dots of strategy and content. She has worked with industry leaders including HubSpot, Oracle, Travel + Leisure, and Forbes.
Follow us on tiktok