Audience Growth

How To Create a User Persona (Tips + Free Template)

by Kelsey McLellan · Published Jul 8, 2024

Want to create the digital product and services of your audience’s dreams (and boost your marketing efforts in the process)? Then you’ll definitely want to harness the power of the user persona.

Understanding your audience is the key to creating products they’ll love and making the most out of your marketing strategy. And nothing helps you understand your audience better than a comprehensive, well-crafted user persona.

In this article, we’ll walk you through how to create user personas and implement them in your creator business so you can build better digital products and services, make better marketing decisions, and, ultimately, earn more money. We’re also providing you with a handy template that helps you create you very own user personas.

Want to better understand your audience (and start earning more) today? Download our free User Persona Template now — for free!

user persona template

Get Our Free User Persona Template

Create user personas that will boost your marketing efforts — and earn you more.

What is a user persona?

User personas are tools that helps content creators (and marketers and UX designers) build their digital product and service offerings, define their personal brand, and create their marketing strategies.

More specifically, a user persona is a detailed profile of an ideal customer. You can think of these profiles as vivid character portraits that include narratives about a user’s needs, goals, and behaviors.

Within the larger picture of your business, a persona represents a subgroup of your target users. So you might be wondering, “How many user personas should I create? Is one sufficient?” Because a single user persona only reflects a fraction of a given audience, it’s common for creators and businesses to create multiple personas, each representing a different segment of their ideal audience.

Of course, user personas aren’t just figments of your imaginations. Think of personas like a semi-fictional characters. In other words, these narrativized profiles are developed using real-world data from real users.

A user persona is usually presented in a single-page document that includes detailed, narrativized information about a user’s goals, behaviors, pain points, interests, attitudes, and more.

Our free User Persona template walks you through planning and writing your user personas, and even provides you with helpful examples to use to model your own.

Want to write your own user persona in just a few minutes? Download our User Persona Template for free now.

user persona template

Get Our Free User Persona Template

Create user personas that will boost your marketing efforts — and earn you more.

Why you should create user personas

Now, you might be wondering why user personas are such powerful, income-boosting tools.

Well, there are a few reasons, and they include:

Better understanding your users

First and foremost, these personas help you better understand and empathize with your users. Because they read like detailed character profiles, personas place you in your user’s shoes so you can better understand their needs and goals.

In other words, user personas help you think of your ideal customers as real people with real problems and pain points that your products (and your marketing efforts) can address. And this brings us to our next point.

Building better products

We all know that the best products (i.e. the best-selling products) serve as solutions to your users’ problems.

When it comes to building products, user personas help you discover your audience’s frustrations and goals, as well as the ways that your ideal customer uses your products.

When used properly, well-crafted personas help you create the digital products that will best serve your audience — aka the ones they’ll want to buy and love to use.

Making better marketing decisions

Finally, well-crafted user personas help you better market your digital products and services.

In addition to user needs and pain points, great personas also shed serious light on your ideal customers’ behaviors, interests, and daily digital interactions. All of this information helps you identify and segment your target audience, so you can market to each subgroup more effectively.

When coming up with your content marketing campaigns, you can use the data from your personas to inform big-picture decisions like which social media platforms to use down to more granular moves like what time of day you’ll post content.

Write your user personas

How to create a user persona

Now that you know what a user persona is and all the great benefits of using them, it’s time to get into the nitty-gritty. Yes, that means it’s finally time to start creating user personas.

Here, we’ve broken down how to create a user persona into four steps, from gathering your data all the way to updating your personas to fit your evolving business needs:

  1. Gather data
  2. Analyze your data
  3. Create personas
  4. Update your user personas

Want to go deeper? Our free User Persona Template walks you through the complete process of planning and writing your user personas. It also provides you with writing prompts, fillable tables, and real examples to help you out along the way.

Want to create comprehensive, well-crafted user personas today? Download our free User Persona Template now — for free!

Step 1: Gather data

Remember how we mentioned that a user personas is a semi-fictional representation based on real-world data? That means that, before you can start writing your personas, you’ll have to do a little bit of user research (and market research) by gathering data on your target users and current customers.

At the end of the day, user personas are data-driven tools. Data provides you with tons of need-to-know information about your target customers including their needs, pain points, and behaviors, as well as their demographics.

The most accurate personas draw data from methods like user interviews and surveys. However, if you don’t have the time or budget to conduct interviews and run surveys, you can also build customer personas based on audience data that you already have. That’s right: If you have an audience, you already have lots of user data ready to be gathered! This includes data and analytics from your social media channels, your online store, your newsletter, your website, and more.

For example, if you want to know about your audience’s pain points, you can check out your TikTok comments, your Instagram DMs, or your email inbox for customer feedback, inquiries, and requests. If you want to learn more about your audience’s demographics, then you’ll want to toggle over to the analytics section of your online storefront or website.

In the end, collecting as much information as possible about your target users’ unique goals and pain points will help you create the best product to suit their needs. And we all know that best-selling digital products means more money in the bank.

Step 2: Analyze your data

Now that you’ve conducted all that great user research — and have the data to prove it — it’s time to get analyzing.

While analyzing your user research, you’ll want to identify trends and look for similarities between your users. This will help you identify and create the user personas that will represent the different user groups (i.e. customer segments) within your target audience.

It’s important to remember that analyzing data is a time-consuming practice. Take as much time as you need to define your personas and don’t rush the process! Remember: great things take time.

Step 3: Create your user personas

Now that you’ve collected and analyzed your data, it’s time to actually create your user personas.

Here, you’ll want to write a detailed narrative description of each persona using the qualitative data you gathered in the previous steps. These descriptions will include elaborations on your users’ personality traits, needs, goals, lifestyles, decision-making processes, and more.

To complete this step, we suggest finding and using a user persona template. These templates guide you through the creation process and ensure that you include all the necessary information in your personas.

Looking for a comprehensive persona template? Our free template helps you create the most detailed user personas so you can create the best products for your customers.

Want to create your user personas today? Download our User Persona Template for free now.

user persona template

Get Our Free User Persona Template

Create user personas that will boost your marketing efforts — and earn you more.

Step 4: Update your user personas

As your business evolves and consumer behaviors change, so will your user personas.

Updating your old personas and creating new ones will enable you to continue creating profitable digital products and meeting your marketing goals.

This point counts double if you’re planning on expanding your business into different sectors or categories, or launching a new feature or digital product — so be sure to update your user personas prior to making any big business moves.

How to create great user personas

Not all user personas are created equally. There are a few factors that differentiate an ineffective user persona from an effective (i.e. great) one.

Here are a few rules of thumb to creating the most effective and accurate user personas possible:

Make them unique

No two people are the same, and nor should be your user personas. Each of your personas should be distinct and should represent a different segment of your target audience. None of your user personas should feel interchangeable and each should arrive with their own unique goals, needs, and pain points.

Use real data

Real data is a key factor in creating effective user personas. Your user personas should be developed based on real life data and observations, either from interviews and surveys, or from analytics and user data. Basing your personas on real user research and data ensures that they truly reflect your customers.

Reflect the present

While projections and goals are important in driving business forward, your user personas should be anchored to the present moment. This means that your personas reflect your customers’ current needs, behaviors, and pain points. By situating your personas in the present moment, you’ll be able to create action plans that are, well, truly actionable.

Avoid biases

Similar to real life, biases can also creep into the persona creation process, skewing your data and results. While creating user personas, it’s important to keep your biases in mind and to lean back on real-world data to ensure they remain authentic and true to reality.

Writing your user personas

Key components of effective user personas

The most effective user personas always include a few key components. These include:

  • Goals and motivations: What drives your user’s actions and behaviors? What do they want to achieve by using your products?
  • Challenges and pain points: What main barrier or obstacles stand between your user and their goals?
  • Preferences and behaviors: How does your user prefer to interact with your product and with others in their digital environment?
  • Demographics: What is your user’s age, job title, location, and income?
  • Psychographics: What are your user’s interests, values, and attitudes?

Create the digital products of your customers’ dreams

And there you have it! Now you know how to build user personas and have everything you need (i.e. our handy template) to help you do it.

Creating a well-crafted persona is only the first step towards building best-selling digital products — and boosting your income. Once you’ve crafted your personas, you’ll need to get to work actually creating the digital products that will address your users’ needs.

And that’s exactly where The Leap comes in. The Leap is a free all-in-one creator platform with features including an AI-powered digital product builder, a link-in-bio storefront, and an email marketing suite. Essentially, it enables you to build, sell, and promote your digital products all from one place.

Because it’s powered by generative AI, The Leap’s easy-to-use authoring tool creates your digital products for you fast, so you can allocate more time and effort to other business operations (like, say, your marketing efforts). Just how fast can our authoring tool build your products? With The Leap, you can create your digital product in just 30 minutes to an hour.

And the best part? The Leap is totally free to use.

Want to start offering digital products your audience will love? Try The Leap for free today!


Build, market, and sell digital products all in one spot with The Leap!

Follow The Leap on TikTokInstagram, and YouTube for more audience growth tips. We also make a newsletter.

Further reading

kelsey mclellan
About the author

Kelsey McLellan

Kelsey McLellan is a writer and editor based in Toronto.
Follow us on tiktok