Platform Reviews

Pensight vs. Stan Store: Which Link-In-Bio Tool Is Better?

by Jenni Stablein · Published Apr 29, 2024

If you’re reading this article, then you’re probably shopping for a link-in-bio tool. The question is, should you go with Pensight or Stan Store? Both platforms help you organize your links in one place and sell digital products online. So, which one is better?

Below, we dish out the key differences between Pensight and Stan Store, so that you can decide which platform works best for you — or if you should consider an alternative altogether.  

Build your link-in-bio creator store with The Leap today. It’s free!

Pensight vs. Stan Store: Key differences

Pensight and Stan Store are link-in-bio tools that share many similar features. However, there are some key differences between the two platforms. The most prominent is that Pensight offers a free Basic plan. However, there are some other notable differences, like Pensight’s focus on features that benefit creators who specialize in coaching services, or Stan’s simple interface for selling digital products. 

Read on to learn more about what sets these two platforms apart. 

PensightStanWho does it better?
PricingFree Basic plan available. Premium plans start at $29/month with 0% transaction fees.Stan has no free plan, but it charges 0% transaction fees for paid plans that start at $29/month.Pensight
Simplicity Boasts a user-friendly dashboard for navigating its broad feature offering.Offers a simple interface for both its online store builder and course builder.Stan
Monetization featuresYou can build and sell online courses, memberships, digital products, coaching services, and video Q&As. You can sell digital products, host and sell online courses, offer subscriptions, and sell 1:1 or group coaching sessions.Tie
Community and support Its Biz plan ($99/month) comes with 1:1 guidance on how to build, market, and sell your digital products. Provides an affiliate program, creator community, and 1:1 creator strategy coaching, which could be helpful for those looking for tailored advice.Stan

What is Pensight?

Since its inception in 2019, Pensight has been growing in popularity as a creator storefront. The platform claims it can help you “launch your knowledge business in minutes.” Essentially, Pensight provides a link-in-bio space for creators to launch digital products and memberships, build and sell online courses, as well as offer coaching sessions.

One of Pensight’s most appealing attributes is its free Basic plan and zero transaction fees for its paid plans. However, note that while Pensight offers several features for monetizing your knowledge, many of those more revenue-generating features aren’t included in its free plan. 

pensight creator store link in bio tool

With Pensight, you can: 

  • Use its native calendar booking feature to sell 1:1 sessions, coaching bundles, group sessions, and sell tickets to virtual events. 
  • Customize your creator store with automated testimonials, text, video, and image content with the Basic plan and more advanced features with its paid plans. 
  • Track your earnings with an easy-to-use dashboard, as well as page traffic and link click analytics. 
  • Launch newsletters, email marketing, and upselling campaigns directly from Pensight’s Pro and Biz plans. 
  • Build online courses directly within the platform. 

What is Stan Store?

Similar to Pensight, Stan boasts itself as an “all-in-one creator store,” but this doesn’t mean it’s necessarily a one-size-fits-all solution. Several things about Stan might not suit every creator’s needs, especially its price tag. Unfortunately, Stan does not offer a free plan option.

On the flip side, Stan is popular for a reason thanks to its features like robust customization, several payment processing options, an online course builder, and audience analytics.

stan creator store link in bio tool

With Stan, you can: 

  • Use its drag-and-drop builder to effortlessly create a professional-looking online store without coding or design skills.
  • Automate your workflow with Stan’s integration with popular platforms like Mailchimp, Google Calendar, and more. 
  • Use Stan’s affiliate share feature to earn a commission by promoting other creators’ products.
  • Track detailed analytics on your audience including demographics, engagement rates, and more. 
  • Build online courses directly within the platform.

Pensight vs. Stan Store: Comparison

A quick review of Pensight and Stan will show that the two platforms are very comparable. Yes, Pensight offers a free plan. However, both Pensight and Stan offer two paid plan tiers for $29/month and $99/month, each with zero transaction fees. Both platforms provide an online course builder, a link-in-bio tool, and a creator store for selling digital products and services.

The bottom line

Stan has many of the same features that Pensight offers, the main feature being the ability to host all your links in one place, as well as an online course builder and native calendar booking.

Because Pensight offers a free Basic plan, it’s technically more accessible than Stan. However, many of Pensight’s money-making features aren’t included on its free plan. So, the two platforms are closer to even-steven than you’d initially think. 

Features PensightStan
Pricing Free plan available. Paid plans range from $29-99/month.No free plan. Paid plans cost $29-99/month.
Customization Basic customization available on its free plan. For more advanced options like changing the background color, font styles, page themes, and a custom domain, you’ll need to go Pro. Its drag-and-drop editor allows for branding customization, giving you control over the look and feel of your store. 
Monetization features Offers several ways to monetize your knowledge via selling digital products, memberships, courses, and coaching sessions. Allows creators to monetize through selling digital products, hosting and selling online courses, offering subscriptions, and booking 1:1 and group calls.
Online course builderCourse builder available on free plan. For advanced features like drip content, you’ll need to upgrade to a paid plan.Course builder available on all paid plans.
Analytics Provides analytics on page traffic, sales, and link clicks.Offers analytics on audience demographics, link clicks, and sales.
Email marketing Pensight’s paid plans allow creators to launch newsletters and other marketing campaigns.Stan’s Email Flow feature allows creators to set up basic automated emails and broadcasts.
IntegrationsOffers Zapier integration on all plans.Has native integration with several third-party platforms.
Ease of use Easy to set up and features an intuitive interface. Offers a user-friendly interface for both its online store builder and course builder.
Community and support Pensight’s Biz plan offers robust 1:1 support with a dedicated growth manager or marketing expert.Stan has a strong creator community, affiliate program, and 1:1 creator strategy coaching available.

1. Pricing 

When it comes to pricing, both Pensight and Stan Store offer two tiers of paid plans for $29/month and $99/month, with 0% transaction fees. Only Pensight offers a free Basic plan, although it comes with limited monetization features.

Both platforms offer a free trial, so you can get a sense of how they work before fully committing. 

pensight pricing plans
Pensight’s pricing and plans.

stan store pricing plans
Stan Store’s pricing and plans.

2. Customization

Both Pensight and Stan offer customization options for adjusting the look and feel of your creator store to match your brand. In addition, with a paid plan on either platform, you can choose a custom domain and omit the platform’s logo from your landing page.

Not ready to pay a monthly subscription fee? Pensight’s free plan does offer some basic customization features, like the ability to upload text, video, images, and even automated customer testimonials. 

A typical Pensight page.

stan store link in bio page
A typical Stan Store page.

3. Monetization features

Pensight and Stan are set up to help creators monetize their knowledge by selling digital products, subscriptions, coaching sessions, and online courses.

Pensight seems to put extra attention into its native calendar feature, providing creators with a lot of options to offer digital services like 1:1 coaching, live events, or even bundles of coaching sessions. While Stan also has a native calendar feature, this platform truly excels as a link-in-bio tool for selling digital products.

Looking to monetize your knowledge? Both platforms offer an online course builder to help you create and sell courses easily.

4. Analytics 

Both Stan and Pensight offer fairly robust insight on link performance like total views, link CTR, an overview of trends that have occurred over time, and more. They each provide a dashboard overview of your product sales.

If you plan on simply using Pensight’s free plan, it offers basic analytics including the earnings dashboard, as well as page traffic and link click analytics.

5. Community and support 

Stan Store offers an affiliate program, which allows you to get other creators to promote your products for a commission. The platform also offers 1:1 creator strategy coaching in its Creator Pro plan ($99/month).

Pensight’s Biz plan ($99/month) comes with robust support, including a dedicated growth manager and 1:1 support on how to build, market, and sell your products. 

Both Stan and Pensight are great tools for hosting multiple links in one place. Pensight has a free plan with some pretty robust basic features, so it’s a good option for creators who are just getting started on their monetization journey. It also seems to be designed for creators who specialize in coaching services, so, something to keep in mind. 

If you’re looking for a super easy-to-use link-in-bio tool that also operates like an online store with analytics, customization options, and monetization features, then Stan might be the better option. While it doesn’t offer a free plan, its paid plans are the same price as Pensight’s. 

Ultimately, the choice between Pensight or Stan should be based on your business objectives, your budget, and your most desired functionalities. 

Both platforms have a proven track record and strong creator communities, so with the right strategy and quality digital products, you’ll hopefully find success on either platform. 

Still not convinced that either of these platforms is the one for you? Read on for the best alternative on the market. 

The best alternative to Pensight and Stan Store: The Leap

The Leap is a link-in-bio tool, but it functions more as an all-in-one creator storet with an AI-powered digital product builder — and it’s free to use

Designed with lead generation, product promotion, and sales in mind, The Leap helps creators monetize easily, allowing them to sell their products and process payments directly through their landing page.

As discussed in this article, some link-in-bio tools like Pensight and Stan feature online course builders. But no other link-in-bio tool boasts a digital product builder for creating different types of products, or at least not as one as smart as The Leap’s. 

the leap ai powered digital product builder

The Leap’s AI-powered authoring tool doesn’t just give you product suggestions, it can generate digital product drafts in seconds, helping you bring digital products to life more easily. These include mini-courses, guides, tutorials, and more. Since The Leap’s digital product builder is super user-friendly and completely free, it’s automatically way easier (and faster) for creators to turn their products into lead magnets, which in turn helps them grow their email list and their revenue.

the leap digital product builder mini course tutorial guide challenge

The Leap also offers audience analytics including sales and leads reports, giving you the insights you need to create digital products that will fly off the (digital) shelves.

If you’re a creator looking to jumpstart your monetization journey, then The Leap is for you. Looking for an alternative to Pensight and Stan Store? Try The Leap for free!


Start monetizing your audience with The Leap, your all-in-one creator store.


What is Pensight used for?

You can use Pensight to create a customizable link-in-bio store where you can sell digital products, courses, memberships, and coaching sessions all from one place. 

How much does Pensight cost?

Pensight offers three pricing options: Its Basic plan is totally free, its Pro plan starts at $29/month, and its Biz plan is $99/month. Each of Pensight’s plans comes with zero transaction fees. 

Pensight offers a 7-day free trial for its Pro and Biz plans.

Is there a free alternative to Pensight and Stan Store? 

While both Pensight and Stan are great options for a link-in-bio tool, if you’re looking for a free alternative with even better features, look no further than The Leap

The Leap is an all-in-one creator store with an AI-powered digital product builder that’s completely free to use. It offers many of the same features as Pensight and Stan’s — like the ability to sell digital products, native email (coming soon!), audience analtyics, simple payment and order fulfillment, and more.


Build, market, and sell digital products all in one spot with The Leap!

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Further reading

jenni stablein
About the author

Jenni Stablein

Jenni Stablein is a content marketer and freelance writer passionate about producing compelling and educational content for a range of clients across tech, fashion, product design, and art. When she's not writing, Jenni is nerding out about clouds (yes, clouds) or how to keep things alive in her garden. 
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