Platform Reviews

Pensight vs. Stan Store: Which Link-In-Bio Tool Is Better?

by · Updated Dec 12, 2024

If you’re reading this article, then you’re probably shopping for a link-in-bio tool. The question is, should you go with Pensight or Stan Store? When it comes to Pensight vs. Stan Store, both platforms help you organize your links in one place and sell digital products online. So, which one is better?

Below, we dish out the key differences between Pensight and Stan Store, so that you can decide which platform works best for you — or if you should consider an alternative altogether. 

Build your link-in-bio creator store with The Leap today. It’s free!

Pensight vs. Stan Store: Key differences

Pensight and Stan Store are link-in-bio tools that share many similar features and pricing. However, there are some key differences between the two platforms. 

Read on to learn more about what sets these two platforms apart. 

PlatformPricing + key features 
PensightPrice: $29-$99/month

Online course builder:

Creator store:

Generative AI:

Email marketing automation:

Native calendar booking:

Flexible payment options:
Stan Store Price: $29-$99/month 

Online course builder:

Creator store:

Generative AI:

Email marketing automation:

Native calendar booking:

Flexible payment options:

What is Pensight?

Since its inception in 2019, Pensight has been growing in popularity as a creator storefront. The platform claims it can help you “launch your knowledge business in minutes.” 

Essentially, Pensight provides a link-in-bio space for creators to launch digital products and memberships, build and sell online courses, as well as offer coaching sessions.

One of Pensight’s most appealing attributes is its zero transaction fees for paid plans. And while Pensight no longer offers a Free plan, its basic Pro plan comes with advanced features like automated email marketing, an affiliate program, flexible payment options, video calls and scheduling, and more.

pensight creator store link in bio tool

With Pensight, you can: 

  • Use its native calendar booking feature to sell 1:1 sessions, coaching bundles, group sessions, and sell tickets to virtual events. 
  • Customize your creator store with automated testimonials, text, video, and image content with the Basic plan and more advanced features with its paid plans. 
  • Track your earnings with an easy-to-use dashboard, as well as page traffic and link click analytics. 
  • Launch newsletters, email marketing, and upselling campaigns directly from Pensight’s Pro and Biz plans. 
  • Build online courses directly within the platform. 

What is Stan Store?

Similar to Pensight, Stan Store boasts itself as an “all-in-one creator store,” but this doesn’t mean it’s necessarily a one-size-fits-all solution. 

While Pensight and Stan Store share many of the same features (and price tag), unfortunately, Stan Store’s basic Creator plan does not offer some of the advanced features available on its Creator Pro plan for $99/month. 

For example, if you’re looking for a subscription that includes features like automated email marketing, flexible payment options, or discount codes and upsells (all features available on Pensight’s Pro plan), you’ll have to upgrade to Stan Store’s Creator Pro plan for $99/month. 

On the flip side, Stan is popular for a reason thanks to the features offered on its Creator plan for $29/month including robust customization, several payment processing options, an online course builder, and audience analytics.

stan creator store link in bio tool

With Stan, you can: 

  • Use its drag-and-drop builder to effortlessly create a professional-looking online store without coding or design skills.
  • Use its AI Creator Assistant to generate text and product recommendations.
  • Automate your workflow with Stan’s integration with popular platforms like Mailchimp, Google Calendar, and more. 
  • Use Stan’s affiliate share feature to earn a commission by promoting other creators’ products.
  • Track detailed analytics on your audience including demographics, engagement rates, and more. 
  • Build online courses directly within the platform.

Pensight vs. Stan Store: Comparison

A quick review of Pensight and Stan will show that the two platforms are very comparable. Both Pensight and Stan Store offer two paid plan tiers for $29/month and $99/month, each with zero transaction fees. Both platforms provide an online course builder, a link-in-bio tool, and a creator store for selling digital products and services.

Stan has many of the same features that Pensight offers, the main feature being the ability to host all your links in one place, as well as an online course builder and native calendar booking.

Even though the platforms share the same pricing tiers with zero transaction fees, they aren’t exactly even-steven. For example, Pensight’s basic Pro plan comes with a lot more advanced features than Stan Store’s basic Creator Pro plan, including upsell funnels, automated email marketing, and an affiliate program. 

If you compare Pensight vs. Stan Store, you might get a bigger bang for your buck with Pensight. Let’s take a closer look at how the two platforms compare.

1. Pricing 

When it comes to pricing, both Pensight and Stan Store offer two tiers of paid plans for $29/month and $99/month, with 0% transaction fees. 

Both platforms offer a free trial, so you can get a sense of how they work before fully committing.

pensight pricing plans
Pensight’s pricing and plans.

stan store pricing plans
Stan Store’s pricing and plans.


2. Customization

Both Pensight and Stan offer customization options for adjusting the look and feel of your creator store to match your brand. In addition, with a paid plan on either platform, you can choose a custom domain and omit the platform’s logo from your landing page.

Not ready to pay a monthly subscription fee? Pensight’s free plan does offer some basic customization features, like the ability to upload text, video, images, and even automated customer testimonials. 

A typical Pensight page.

stan store link in bio page
A typical Stan Store page.


3. Monetization features

Pensight and Stan are set up to help creators monetize their knowledge by selling digital products, subscriptions, coaching sessions, and online courses.

Pensight seems to put extra attention into its native calendar feature, providing creators with a lot of options to offer digital services like 1:1 coaching, live events, or even bundles of coaching sessions. While Stan Store also has a native calendar feature, it’s not necessarily its speciality — Stan Store excels as a link-in-bio tool for selling digital products.

Looking to monetize your knowledge? Both platforms offer an online course builder to help you create and sell courses easily.


4. Analytics 

Both Stan and Pensight offer fairly robust insight on link performance like total views, link CTR, an overview of trends that have occurred over time, and more. They each provide a dashboard overview of your product sales.

If you plan on simply using Pensight’s free plan, it offers basic analytics including the earnings dashboard, as well as page traffic and link click analytics.


5. Community and support 

Stan Store offers an affiliate program, which allows you to get other creators to promote your products for a commission. The platform also offers 1:1 creator strategy coaching. These features are only available with its Creator Pro plan ($99/month).

Pensight’s Pro ($29/monh) plan offers an affiliate program and its Biz plan ($99/month) comes with robust customer support, including a dedicated growth manager and 1:1 support on how to build, market, and sell your products.

Both Stan and Pensight are great tools for hosting multiple links in one place. The Pensight Pro plan has some pretty robust basic features, so it’s a good option for creators who are just getting started on their monetization journey. It also seems to be designed for creators who specialize in coaching services, so, something to keep in mind. 

If you’re looking for a super easy-to-use link-in-bio store with customization options and light monetization features, then Stan might be the better option. Its paid plans are the same as Pensight, however, to access advanced features you’ll have to upgrade to its Biz plan ($99/month). 

Ultimately, the choice between Pensight or Stan should be based on your business objectives, your budget, and your most desired functionalities. 

Both platforms have a proven track record and strong creator communities, so with the right strategy and quality digital products, you’ll hopefully find success on either platform. 

Still not convinced that either of these platforms is the one for you? Read on for the best alternative on the market. 

TL;DR

Pensight is best if…Stan Store is best if…
You’re looking to enhance your link-in-bio store with powerful monetization and marketing features, all while staying within budget.You’re looking for a straight forward link-in-bio store that’s easy to use and offers basic monetization features.

The best alternative to Pensight and Stan Store: The Leap

The Leap is a link-in-bio tool, but it functions more as an all-in-one creator store with an AI-powered digital product builder — and it’s free to use

Designed with lead generation, product promotion, and sales in mind, The Leap helps creators monetize easily, allowing them to sell their products and process payments directly through their landing page.

As discussed in this article, some link-in-bio tools like Pensight and Stan feature online course builders. But no other link-in-bio tool boasts a digital product builder for creating different types of products, or at least not as one as smart as The Leap’s.

the leap ai powered digital product builder

The Leap’s AI-powered authoring tool doesn’t just give you product suggestions, it can generate digital product drafts in seconds, helping you bring digital products to life more easily.

These include mini-courses, guides, tutorials, and more. Since The Leap’s digital product builder is super user-friendly and completely free, it’s automatically way easier (and faster) for creators to turn their products into lead magnets, which in turn helps them grow their email list and their revenue.

the leap digital product builder mini course tutorial guide challenge

The Leap also offers audience analytics including sales and leads reports and a Creator Analytics dashboard, giving you the insights you need to create digital products that will fly off the (digital) shelves. 

What’s more, The Leap features built-in email marketing, with a library of pre-made email templates you can use to set up email flows and send email broadcasts to leads and customers easily. 

Similar to Pensight and Stan Store, The Leap also offers a native calendar booking feature called Book My Time to simplify your scheduling and appointment needs — except The Leap’s feature is 100% free to use! If you’re a creator looking to jumpstart your monetization journey, then The Leap is for you.

Looking for an alternative to Pensight and Stan Store? Try The Leap for free!

image

Start monetizing your audience with The Leap, your all-in-one creator store.

FAQ 

What is Pensight used for?

You can use Pensight to create a customizable link-in-bio store where you can sell digital products, courses, memberships, and coaching sessions all from one place. 

How much does Pensight cost?

Pensight offers two pricing options: Its Pro plan starts at $29/month and its Biz plan is $99/month. Each of Pensight’s plans comes with zero transaction fees. 

Pensight offers a 7-day free trial for its Pro and Biz plans.

Is there a free alternative to Pensight and Stan Store? 

While both Pensight and Stan are great options for a link-in-bio tool, if you’re looking for a free alternative with even better features, look no further than The Leap

The Leap is an all-in-one creator store with an AI-powered digital product builder that’s completely free to use. It offers many of the same features as Pensight and Stan’s — like the ability to sell digital products, email marketing, audience and creator analytics, simple payment and order fulfillment, flexible payment options, and more.

Sign up for The Leap Way mini-course series to learn more about how The Leap can help you monetize your expertise!

image

Build, market, and sell digital products all in one spot with The Leap!

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Further reading

This article was originally published April 29, 2024 and was updated December 2024 to be even more useful.

jenni stablein
About the author

Jenni Stablein

Jenni Stablein is a content marketer and freelance writer passionate about producing compelling and educational content for a range of clients across tech, fashion, product design, and art. When she's not writing, Jenni is nerding out about clouds (yes, clouds) or how to keep things alive in her garden. 
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