Got links? From social media content to online storefronts, today’s creators have a ton of links they want to share with their audience. The problem? Instagram and TikTok only allow users to add one (or just a few) links to their bios.
When it comes down to it, this limited linking system can seriously cramp a creator’s style, impeding a carefully thought-out social media strategy and losing them tons of cash. So, what’s a creator to do? Simple: use a link-in-bio tool.
Build your link-in-bio creator store with The Leap today. It’s free!Best link-in-bio tools at a glance
| Best overall | Linktree Linktree is the OG link-in-bio tool — and it’s also the best in terms of built-in marketing and analytics tools. |
| Best for selling digital products | The Leap Designed to help creators make money online, The Leap enables you to create, market, and sell digital products all from one spot. |
| Best for customization | Shorby Shorby offers users a ton of ways to trick out their link-in-bio page, from dynamic content feeds to stickers. |
| Best advanced features | Linkin.bio by Later While Linkin.bio is free to use, if you’re subscribed to one of Later’s paid plans, you have access to Later’s entire suite of tools including its post scheduler and AI caption writer. |
What is a link-in-bio tool (and why use one)?
Most social media platforms only allow you to include one link in your bio. This means creators need to be strategic in deciding which link to include, either prioritizing one link above the rest (which can be tricky), or constantly updating their bio with their most recent link (which can be time-consuming). Even with Instagram’s new five-link policy, creators still have to narrow down their list to a few key links, meaning they could be losing out on potential engagement, sign-ups, and sales.
A link-in-bio tool makes this decision process easy. Why? Because a link-in-bio tool enables you to create a landing page that hosts all your most important links in one place, making your content clickable and easy to find. These could be links to your website, blog posts, newsletter, product pages, and even your other social media channels.
In the end, a link-in-bio tool helps you drive traffic to your content, build your email list, and boost your product sales, all from one clickable URL.
Best link in bio tools
It almost goes without saying, a great link-in-bio tool is essential for any creator looking to build a strong social media strategy. Today, there are tons of link-in-bio tools available, all with different features and price points. So, which one should you choose?
To make your decision easier, we’ve created this guide to all of the best link-in-bio tools currently on the market. Read on as we break down each tool’s unique features, pricing tiers, and more.
| Platform | Free plan | Paid pricing | Unlimited links | Email collection | Audience analytics |
| Linktree | ✅ | Starter plan: $5/month Pro plan: $9/month Premium plan: $24/month | ✅ | ✅ | ✅ |
| The Leap | ✅ | Free! | ✅ | ✅ | ✅ |
| Linkin.bio | ✅ | Free! | ✅ | ✅ Only via Mailchimp integration | ✅ |
| Beacons | ✅ | $10/month | ✅ | ✅ | ✅ |
| Shorby | ❌ | Rocket plan: $15/month Pro plan: $29/month Agency plan: $99/month | ❌ | ❌ | ✅ |
| Campsite | ✅ | Pro plan: $7/month Pro+ plan: $24/month | ✅ | ✅ | ✅ |
| Milkshake | ✅ | $2.99/month | ❌ | ❌ | ✅ |
| Stan | ❌ | Creator plan: $29/month Pro plan: $99/month | ✅ | ✅ | ✅ |
| Bio.sites | ✅ | $4.99/month | ✅ | ❌ | ✅ |
| Komi | ❌ | Basic plan: $14/month;Premium plan: $100/month | ✅ | ✅ | ✅ |
1. Linktree
Linktree was the first-ever link-in-bio tool on the market. And with over 40 million users worldwide, it’s also one of the most popular today. Linktree boasts that it’s “the only link you’ll ever need,” and it does have a number of features and perks to back up the bold claim. For one, Linktree allows you to host unlimited links for free.
The platform also has a number of monetization features and enables users to take payments via PayPal and Square integrations. Users are able to sell digital products through Linktree by way of SendOwl, or by directly uploading PDFs and placing them under a Payment Lock.
In terms of customization, Linktree offers users a host of pre-made themes, which can be customized using the platform’s simple drag-and-drop page builder. With this tool, you can update your landing page with your brand colors and fonts, as well as add animations to links.
Looking to supercharge — and streamline — your marketing efforts? The platform offers a handy email collection feature and integrations with popular third-party software, like Zapier, Amazon, Google Analytics, and Mailchimp.
Key features
- Unlimited links
- Link scheduling
- Email collection
- Customize colors, fonts, and buttons
- Detailed analytics and reporting (including link tracking)
- Monetization features (including selling digital products and tip jar)
- Payment integration with PayPal and Square
- Third-party app integrations, including Mailchimp, Google Analytics, and Zapier
Pricing
Free plan available. Paid plans are $5/month (Starter), $9/month (Pro), and $24/month (Premium).
2. The Leap
An all-in-one creator store, The Leap functions as a link-in-bio tool, an online storefront, and an easy-to-use digital product builder — all for free!
Designed with lead generation, product promotion, and sales in mind, The Leap helps creators monetize easily, allowing them to sell their digital products and process payments directly through their landing page.
The Leap’s AI-powered authoring tool allows creators to bring their digital products to life easily, whether they’re looking to create mini-courses, guides, tutorials, and more. The Leap’s zero-cost, user-friendly digital product builder makes it easier for creators to turn their products into lead magnets, which in turn helps them grow their email list — and their pile of cash.
If you create digital products on The Leap, sales pages are instantly generated and links to these pages are automatically added to your customizable link-in-bio storefront. Easy peasy!
The platform also offers an opt-in form feature for you to collect emails, in addition to audience analytics that give you the insights you need to create and sell the products your followers will love.
Key features
- Unlimited links
- Customize colors and fonts
- Online storefront
- In-app payment processing with Stripe
- AI-powered, user-friendly digital product builder
- Email collection
- Analytics including sales reports and leads reports
- Native email (soon!)
- It’s free!
Pricing
Free! Claim your link-in-bio creator store on The Leap today.
Start monetizing your audience with The Leap, your all-in-one creator store.
3. Linkin.bio by Later
Linkin.bio was created by popular social media management platform, Later. This tool allows you to create a mini webpage to host all your content, and then generate a single link that you can add to your social media bio.
Linkin.bio enables you to add unlimited links to your page, so your audience never misses out on a single piece of content — and you never miss out on a single click. To help increase your traffic, the tool also allows you to add featured media to your landing page, as well as linked versions of your Instagram and TikTok feeds.
If you’re looking to sell directly through your link-in-bio page, however, you’re out of luck with Linkin.bio. The platform recently removed its Shopify connections and currently doesn’t include any third-party payment processing integrations. That being said, if you’re using Instagram for ecommerce, Linkin.bio lets you see which posts are generating the post sales through its linked posts feature.
Key features
- Unlimited links
- Customize colors, fonts, and buttons
- Linked Instagram and TikTok posts
- Embed featured media
- Mailchimp integration
- Advanced analytics and link tracking
Pricing
Linkin.bio is free to use.
4. Beacons
If you’re looking for an easy way to engage with your followers and to convert them into paying customers, then Beacons is a great option. This tool has a user-friendly interface that lets you create custom mini-websites in just a few clicks.
Beacons’ free plan enables users to add unlimited links to their page. On top of that, you can schedule links to appear (and disappear) at specific times and track clicks on individual links.
Looking to monetize? Beacons allows you to create and sell digital products, as well as book appointments and collect tips directly through your link-in-bio page. Want to earn even more money? The platform also provides you with an email collection tool to boost your subscriber list, along with integrations to third-party apps like Mailchimp and Zapier.
Key features
- Unlimited links
- Customize colors, fonts, and buttons
- Email collection
- Course builder
- Advanced analytics and link tracking
- Integrated payment processing
- Mailchimp integration
- Custom domain
Pricing
Free plan available. Paid plans start at $10/month (Pro).
5. Shorby
Shorby is one of the most sophisticated, yet easy-to-use link-in-bio tools on the market. The standout feature of Shorby is its SmartPage builder, which lets you create unique landing pages where you can link out to all the content you want to share with your audience, from blog posts to product pages.
Shorby’s SmartPage offers a whole host of customization options and content features, including:
- Your branding elements: This includes your logo, company name, social media links, contact number, and even stickers.
- Content blocks: These are links to important pages or posts. You can make your content blocks unique by using pop animation, adding GIFs, or embedding videos.
- Dynamic content feeds: This involves automatically displaying your newest blog posts, YouTube videos, Shopify products, podcasts, and more.
- Links to messaging tools: This can be a phone number or links to your WhatsApp and/or Facebook Messenger, etc.
Shorby even allows you to add tracking pixels to your links, so you can measure the success of each link and retarget repeat visitors across Google Ads, LinkedIn, and other channels.
Key features
- Unlimited links
- Link scheduling and tracking
- Customize colors, background images, buttons, and more
- Content blocks for blog posts, ecommerce products, and YouTube videos
- Link sharing via QR code
- Advanced analytics
Pricing
5-day free trial. Paid plans are $15/month (Rocket), $29/month (Pro), and $99/month (Agency).
6. Campsite
Campsite is a link-in-bio tool that lets you create a custom landing page where you add links to whatever you’re promoting.
Campsite’s free plan allows you to add unlimited links to your page and personalize them with unique icons and thumbnails. Want more customization? The platform provides users with a selection of pre-made themes, which can be customized with your brand colors and your fonts of choice. With a paid plan, you can also personalize your page with background images and animated backgrounds, or add your custom domain.
Want to make money online? The platform allows you to collect tips and request funds from your followers, which you can cash in through the app.
To supercharge your marketing efforts, Campsite lets you schedule as well as track clicks on individual links. The platform’s paid version also enables you to collect emails via opt-in forms to quickly grow your newsletter list.
Key features
- Unlimited links
- Link scheduling
- Customize colors, fonts, and icons
- Email collection
- Advanced analytics and link tracking
- Mailchimp and Google Sheets integrations
- Link retargeting with Facebook Pixel or Google AdWords
Pricing
Free plan available. Paid plans are at $7/month (Pro) and $24/month (Pro+).
7. Milkshake
The Milkshake app lets you create an Instagram mini-website right from your smartphone. This powerful mini-site directs followers to all your content, including your website, online store, other social channels, and much more. It also provides you the option to add an “About” page, a business description, and other kinds of links.
Designed specifically for the mobile Instagram app, your Milkshake mini-site allows your followers to swipe through your content the same way they would your Instagram Stories. In other words, it’s a fun way to get customers to engage with all your additional content.
With a free plan, Milkshake adds cards with their branding to the end of your deck. However, if you upgrade to a paid plan, you have full creative control over your cards, which means hello customization and bye-bye Milkshake logo.
Key features
- Customize colors, fonts, and theme, plus add images
- Create up to five swipe-able mini-websites for your Instagram profile
- Custom URL
- Advanced analytics
- Add links that allow people call, email, or message you
Pricing
Free plan available. Paid version is $2.99/month.
8. Stan
In the last few years, Stan has grown in popularity as a link-in-bio tool. Its link-in-bio landing page doubles as an online storefront where creators can sell digital products they’ve made through third-party apps, or online courses they’ve designed with Stan’s course builder. The platform’s product builder also allows users to create calendar bookings, and sell webinars and subscriptions.
Stan also arrives with a host of marketing features. Its basic plan enables users to build out their email list with opt-in forms, while its pro plan provides users with email marketing capabilities as well as pixel tracking to retarget followers.
Key features
- Unlimited links
- Custom colors and fonts
- Online storefront
- Course builder
- Email collection
- Native email
- Calendar booking tool
- Pixel tracking
Pricing
14-day free trial available. After that, a basic plan is $29/month (Creator) and advanced plan is $99/month (Pro).
9. Bio.sites
Bio.sites is one of the newest link-in-bio tools on the market. From the team behind popular website builder Squarespace, the new platform offers a way for creators to host all their links on one mobile-friendly landing page.
Bio.sites offers users the option between a free plan (which offers basic features) and a paid plan (which offers more robust features and additional tools). The platform’s free plan enables users to host unlimited links to all of their digital content. To get the most out of your links, the platform’s analytics allow you to track views and clicks on an individual link, as well as enable pixel tracking via Google and Meta.
For those looking to cash in through their link-in-bio page, Bio.sites lets creators earn tips and crowdfund directly through the app. The app also provides a number of marketing features, like its native email and mailing list features, which allow you to promote your content and products directly through your Bio.site.
Key features
- Unlimited links
- Custom colors, fonts, buttons, and backgrounds
- Native email
- Monetization features and in-app payment processing
- Third-party integrations
- Analytics with link tracking
- Pixel tracking
Pricing
Free plan available. Paid plan is $4.99/month.
10. Komi
One of the latest link-in-bio tools out there, Komi boasts a large celebrity user base. The platform itself is beloved for its easy-to-use mini-site builder, which allows users to create highly customizable link-in-bio websites quickly and with absolutely no coding skills.
Users can personalize their pages with their brand colors, custom fonts, header images, and more. For those wanting an even flashier page, Komi allows you to embed all your content — from YouTube videos to Spotify streams — directly into your page.
Want to monetize? Komi’s third-party storefront integrations (most notably Shopify and Amazon) allow you to sell directly through the app via a one-page checkout designed for conversion. The app’s email collection and native email features also help you grow your email list, promote your products, and, ultimately, boost your sales.
Key features
- Unlimited links
- Customize colors and fonts, and add images
- Email collection
- Native email
- Third-party storefront integrations (including Shopify and Amazon)
- Landing page and links analytics
Pricing
Basic plan for $14/month, premium plan for $100/month. Komi offers a 14-day free trial for both plans.
Checklist for choosing a link-in-bio tool
When deciding which link-in-bio tool is right for you and your business, there are a number of things to consider, like your goals and your budget — just to name a few.
You may find that some link-in-bio tools have less or more features than you need. The best way to confirm which tool is perfect for you is to simply try them out yourself. Most of the tools highlighted in this article offer free plans or free trials, so you’ll likely not lose out if you decide that a particular tool isn’t your cup of tea.
When evaluating your options, take a few minutes to ask yourself these questions:
- Are you looking to drive traffic or engagement?
- Are you selling products or services?
- What additional features are important to you?
- What is your budget?
Are you looking to drive traffic or engagement?
The first thing to consider when shopping link-in-bio tools are your goals. For instance, are you looking to drive traffic to your webpages and content? Or are you looking to encourage engagement?
If you’re looking to boost your traffic, then a simple landing page-style link-in-bio tool will totally suit your needs, allowing you to add multiple (or unlimited) links.
Want to drive engagement? Then you might want to consider a more feature-rich link-in-bio tool that will allow you to build a more engaging landing page. These kinds of link-in-bio tools often allow creators to integrate media (like TikTok videos, Instagram posts, and more) directly into your mini-site. This allows your audience to engage with multiple pieces of content without even leaving your page.
Are you selling products or services?
Are you using your link-in-bio tool to promote — and sell — your products and services? Then you’ll want a link-in-bio tool specifically tailored to those needs.
If you’re looking to increase sales, you’ll want a landing page that allows you to add product details, hero images, and strong calls to action (CTAs). Many link-in-bio tools allow you to integrate your online storefront and payment processing system directly into your landing page, so your audience can browse and purchase your products without leaving your site.
What additional features are important to you?
Each link-in-bio tool arrives with its own set of additional features. These include advanced analytics, social media post schedulers, email collection for newsletter campaigns, and more.
Think about your business’ needs and the tools you might currently be lacking in your workflow. Are you running — or looking to run — a newsletter campaign but lack an email capture system? Then you might want to go with a link-in-bio tool with that capability.
Want to boost your marketing efforts? A tool that provides you with in-depth analytics and reporting might be something to look into.
What is your budget?
Finally, you’ll want to consider your budget. There are a plethora of link-in-bio tools to choose from, all with different price points and pricing tiers. So your budget will help you narrow which tool is best for your business.
Many link-in-bio tools offer free plans, which allow you to take advantage of a limited set of features for, well, free! If you’re looking for additional features — and have a larger budget — you might want to consider looking into the paid version of your chosen tool.
Some tools also offer users a free trial prior to committing to a paid plan, which lets you test out the app’s features and usability before subscribing.
Build your link-in-bio page with The Leap
With all the options available, choosing a link-in-bio tool can seem like a full-time job. But if you’re looking for a link-in-bio tool that does it all, you don’t need to look much further than The Leap.
The Leap is much more than a link-in-bio tool: it’s a free, all-in-one platform that provides you with everything you need to jumpstart your creator monetization journey.
In addition to a link-in-bio storefront, The Leap provides you with other essential creator tools, including an AI-powered digital product builder, an email list builder, and soon native email. Basically everything you need to create, market, and sell your unique genius.
Want to start earning now? The Leap’s easy-to-use page builder allows you to set up your link-in-bio storefront in minutes, so you can start sharing unlimited links with your audience and selling your digital products ASAP.
Our AI-powered authoring tool also makes creating digital products and lead magnets a breeze. Because it’s powered by generative AI, our product builder saves you time and brain power, enabling you to create beautiful, intuitive digital products in minutes.
The best part? The Leap is 100% free to use. Once you sign up for your free account, you gain access to all of our features, from our link-in-bio storefront to our supercharged digital product builder. That’s what we call a sweet deal. Try The Leap for free today!
Start monetizing your audience with The Leap, your all-in-one creator store.
Link-in-bio tools FAQ
What does link in bio mean?
A “link in bio” is the link (or links) that creators add to the bio section of their social media profile.
“Link in bio” was coined by Instagram creators who used the term in their Instagram captions to drive followers to tap the link on their profile, as Instagram didn’t allow creators to share links in feed posts. These links are used to drive a creator’s audience towards additional content that they’d like to share, like their personal website, blog, product pages, and more.
What is a bio link tool?
A link-in-bio tool is a digital tool that enables users to add multiple links to their social media profile. These tools allow creators to make a landing page, mini-website, or “card” that can host multiple links to additional content, including websites, blog posts, product pages, and more.
The link-in-bio tool generates a unique link to this landing page or mini-site, which creators can then add to their social media bio. In essence, a link-in-bio tool allows creators to share many different links and pieces of content with their audience in just one click and in one location.
Can you include more than one link in your Instagram bio?
Instagram now allows users to include up to five links in their bio. While Instagram has updated its interface to allow more than one link in bio, it’s still advantageous for creators to use a link-in-bio tool. Most lin-in-bio tools allow creators to add unlimited links to all their additional content, which ensures they don’t miss out on traffic, engagement, and potential sales.
Which link-in-bio tool is free?
There are several free link-in-bio tools currently available, including The Leap and Linkin.bio.
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Further reading
- Instagram Now Lets You Add 5 Links to Your Bio, but That Doesn’t Cut It
- 11 Best Linktree Alternatives for Your Link in Bio
- 12 Best Stan Store Alternatives for Selling Digital Products
- AllMyLinks vs. Linktree: Which Link in Bio Tool Is Right for You?
- Beacons vs. Linktree: Which Link in Bio Tool Is Better?
- Linktree vs. Milkshake: Which Link in Bio Tool Is Better?
This article was originally published in December 2022, and updated in March 2024 with additional information.
