Platform Reviews

11 Best Link in Bio Tools for TikTok and Instagram in 2023

by Kelsey McLellan · Updated Nov 16, 2023

The business of being a creator encompasses more than just the content on your social feed. If you’re a creator, you’ve likely have a bunch of additional content (like personal websites, digital products, affiliate links, and more) that you’d also like to share with your followers.

The problem is that most social media platforms allow users to add only one link to their bio (though Instagram now allows users to add up to five links, and YouTube lets users add up to 14 links). This means that creators have to narrow down their list of links to only one, losing out on potential click, engagement, and purchases from other pages. In the end, this limited linking system can seriously damage a creator’s carefully thought-out social media strategy. So, what’s a creator to do? Simple: use a link in bio tool.

Link in bio tools allow you to create a landing page where you can embed links to all your content. These can be links to your personal website, blog posts, product pages, YouTube videos, and even your other social media channels. Once you’ve created your link-in-bio landing page, you simply place the link to that page in your social media bio. And, presto, your followers (and potential customers) can find all your important links in one place, in just one click.

Essentially, link in bio tools work around the single-link in bio system favored by many popular social media platforms. With these tools, creators use a single link in their bio as a means to serve their followers multiple links.

It almost goes without saying, a great link in bio tool is essential for any creator looking to build a strong social media strategy. Luckily, the link in bio tool options are aplenty. So which one should you choose? Read on as we dive into the best link in bio tools currently on the market, and how to pick the one that’s right for you.

If you’re a creator, you already know that social media is one of the most powerful marketing tools at your disposal. Through social media, you can boost awareness for your personal brand, promote your products and services, and cultivate enduring relationships with your audience.

But what if we told you that you could supercharge your social media channel’s marketing powers? That’s right, using a link in bio tool helps you drive traffic — and sales! — by serving your audience all your additional content, from digital products to newsletter opt-ins, in one click.

Want to learn more? Here are three reasons why link in bio tools should be a part of your social media marketing strategy:

1. Get users to the right page quickly

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If you have a lot of content across different channels, the last thing you want is for your audience to get lost trying to find it. By hosting links to all of your content on a single, straightforward landing page, your followers will be able to find all your content in one place and in just a few clicks.

2. Sell your products and/or services easily 

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If you sell products or services, you’re likely promoting several of them to your audience every week — or every day. Without the help of a link in bio tool, creators have to manually update the link in their bio every time they’re promoting something new — which could mean updating your link in bio every week, every day, or even a few times a day.

A link in bio tools saves you the hassle of constantly swapping out links. Why? Because a link in bio tool lets you host multiple links to your products and services on one landing page. So no matter which product you’re promoting today (or tomorrow), you can send your audience to the same landing page, where they’ll find everything they need to make a purchase.

3. Run more advanced marketing campaigns

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Being a creator is a lot of work. If you’re not trying to drive traffic to your website or grow your email list, you’re likely working on ways to improve your SEO, all while trying to meet your sales goals. Sometimes, it can feel like a lot to manage for just one person.

Luckily, a good link in bio tool can take on some of these marketing tasks for you. Many link in bio tools also arrive with a breadth of advanced analytics tools, which help you track the performance of your links, among a variety of other marketing variables. Not only do these tools save you time and effort, their valuable insights help you build the best social media strategy possible.

4 Things to consider when choosing a link in bio tool

When deciding which link in bio tool is right for you and your business, there are a number of things to consider, like your goals and your budget. Let’s take a closer look.

You may find that some link in bio tools have less or more features than you need. The best way to confirm which tool is perfect for you is to simply try them out yourself. Most of the tools highlighted in this article offer free plans or free trials, so you’ll likely not lose out if you decide that a particular tool isn’t your cup of tea. 

Are you looking to drive traffic or engagement?

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The first thing to consider when shopping link in bio tools are your goals. For instance, are you looking to drive traffic to your webpages and content, or are you looking to encourage engagement?

If you’re looking to boost your traffic, then a simple landing page-style link in bio tool that allows you to add multiple links will suit your needs. Want to drive engagement? You might want to consider a more feature-rich link in bio tool that allows you to build a more engaging landing page. These kinds of link in bio tools often allow creators to integrate media (like TikTok videos, Instagram posts, and more) directly into their mini-site, which allows your audience to engage with multiple pieces of content without even leaving your page.

Are you selling products or services?

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Are you using your link in bio tool to promote — and sell — your products and services? Then you’ll want a link in bio tool specifically tailored to those needs.

If you’re looking to increase sales, you’ll definitely want a landing page that allows you to add product details, hero images, and strong calls to action (CTAs). Many link in bio tools allow you to integrate your online storefront and payment processing system directly into your landing page, so your audience can browse and purchase your products without leaving your site.

What additional features are important to you?

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Each link in bio tool arrives with its own set of additional features. These include advanced analytics, social media post schedulers, email collection for newsletter campaigns, and more.

Think about your business’s needs and tools you might currently be lacking in your workflow. Are you running — or looking to run — a newsletter campaign but lack an email capture system? Then you might want to go with a link in bio tool with that capability. Want to boost your marketing efforts? A tool that provides you with in-depth analytics and reporting might be something to look into.

What is your budget?

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Finally, you’ll want to consider your budget. There are a plethora of link in bio tools to choose from, all with different price points and pricing tiers. So your budget will help you narrow which link in bio tool is best for your business.

Many link in bio tools offer free-forever plans, which allow you to take advantage of a limited set of features for, well, free! If you’re looking for additional features — and have a larger budget — you might want to consider looking into the paid version of your chosen tool. Some tools also offer users a free trial prior to committing to a paid plan, which lets you test out the app’s features and usability before subscribing.

Today, there are a number of different link in bio tools available, all with different features, customization options, marketing tools, and pricing tiers. Luckily, to make your choice easier, we’ve narrowed down the best link in bio tools currently on the market. Read on as we break down each tool’s unique features, pricing tiers, and more.

Free planPaid plan pricingUnlimited linksAudience analytics
LinktreeStarter: $5/month

Pro: $9/month

Premium: $24/month
The LeapThe Leap is free!
PallyyPremium: $15/month
BeaconsPro: $10/month
ShorbyRocket: $12/month

Pro: $24/month

Agency: $82/month
Sked LinkFundamentals: $30/month

Essentials: $89/month

Professional: $159/month
LinkFolio$10/month or $99/year
Linkin.bioGrowth: $40/month

Advanced: $80/month

Scale: $200/month
CampsitePro: $7/month

Pro+: $24/month
Tap BioSilver: $5/month

Gold: $12/month
✅ (With paid plan)
Milkshake$2.99/month

1. Linktree

With over 35 million users worldwide, Linktree is one of the most popular link in bio tools on the market. This tool helps you connect your audience members with all your content, allowing you to share links to your website, videos, audio, online storefronts, and other social media profiles. 

Linktree lets you to choose among nine pre-made themes and customize your preferred theme using a simple drag-and-drop page builder. With this easy-to-use customization tool, you can update your landing page with your brand colors and fonts, as well as add animations to links.

To streamline your marketing efforts, Linktree integrates seamlessly with third-party software, like Amazon, Google Sheets, and Mailchimp. You can also add Facebook Pixel to Linktree in order to retarget visitors on Facebook Ads, Google, and Instagram.

Key features

  • Unlimited links
  • Link scheduling
  • Link tracking
  • Link sharing via QR code
  • Customize colors, fonts, and buttons
  • Custom and animated links
  • Link retargeting
  • Detailed analytics and reporting
  • Email collection
  • Monetization features
  • Third-party app integrations, including Mailchimp, Google Sheets, and Zapier 

Pricing

Free-forever plan available. Paid plans are $5/month (Starter), $9/month (Pro), and $24/month (Premium), all billed annually.


2. The Leap

The Leap is a new link-in-bio storefront tool that also functions as an easy, versatile digital product builder — all for free! Designed with lead generation, product promotion, and sales in mind, The Leap helps creators monetize easily, allowing them to sell their products and process payments directly through their landing page.

The Leap’s AI-powered authoring tool allows creators to bring their digital products to life easily, whether they’re looking to create mini-courses, guides, tutorials, and more. The Leap’s zero-cost, user-friendly digital product builder makes it easier for creators to turn their products into lead magnets, which in turn helps them grow their email list — and their pile of cash.

The platform also offers creators an array of audience analytics, including sales and leads reports, that give them the insights they need to create the digital products that will fly off the (digital) shelves.

Key Features

  • Share unlimited links to your content and website, as well as your digital products on a single landing page
  • Online storefront functionality that allows you to sell products and process payments on your landing page
  • AI-powered, user-friendly digital product builder
  • In-app payment processing
  • Analytics including sales reports and leads reports
  • It’s free!

Pricing

Free!

Ready to start earning? Create your link-in-bio storefront on The Leap today.


3. Pallyy

Pallyy isn’t just your average link in bio tool, it’s also a powerful social media management tool. So, if you need a feature-rich link in bio tool that will also help you boost your marketing game, Pallyy’s the one for you. This tool allows you to create two types of mobile-optimized landing pages: a grid that resembles your Instagram profile or a page that contains all your important links, such as those to your blog, videos, products, and other social media channels.

Pallyy gives you full control over the customization of your links page, allowing you to tweak the colors, embed images and videos, add dropdown menus, and much more.

Pallyy also gives you access to detailed analytics and reporting. In the analytics dashboard, you can see how your links are performing, track your competitors, curate content from other users, and even set up your own custom dashboard populated with metrics that are important for your brand.

Key features

  • Unlimited links
  • Customize colors and buttons
  • Embed media
  • Social media post planning and scheduling
  • In-depth analytics and reporting
  • Social media inbox tool

Pricing

Free-forever plan available. Paid plan starts at $15/month (Premium) with no feature restrictions. You’ll pay more if you need more social groups (e.g. Instagram, X, Facebook, etc.)


4. Beacons

If you’re looking for an easy way to engage with your followers — and to convert them into paying customers — then Beacons is a great option. This tool has a user-friendly interface that lets you to create custom mini-websites in just a few clicks.

Beacons also allows you to integrate your online storefront with your link in bio page, so you can sell digital products (ebooks, templates, etc.), book appointments, promote events, and accept donations all in one place.

This tool also offers a plethora of widget blocks that enable you to set up systems where your followers can call you personally, request a shoutout, or ask for advice. How’s that for a direct line of engagement?

Key Features

  • Unlimited links
  • Customize colors
  • Custom thumbnail and animated links
  • Embed video, audio, social posts, GIFs, and more
  • Link to multiple products in one digital store  
  • Advanced analytics and link tracking
  • Integrated payment processing
  • Custom domain support

Pricing

Free-forever plan available. Paid plan costs $10/month (Pro).


5. Shorby

Shorby is one of the most sophisticated, yet easy-to-use link in bio tools on the market. The standout feature of Shorby is its SmartPage page builder, which lets you create unique landing pages where you can link out to all the content you want to share with your audience, from blog posts to product pages.

Shorby’s SmartPage offers a whole host of customization options and content features, including:

  • Your branding elements: This includes your logo, company name, social media links, contact number, and even stickers. 
  • Content blocks: These are links to important pages or posts. You can make your content blocks unique by using pop animation, adding GIFs, or embedding videos.
  • Dynamic content feeds: This involves automatically displaying your newest blog posts, YouTube videos, Shopify products, podcasts, and more. 
  • Links to messaging tools: This can be a phone number or links to your WhatsApp and/or Facebook Messenger, etc.
  • Schedules: Set a specific time when your links will appear on your SmartPage. This is great if you’re offering quick discounts on your products. 

Shorby even allows you to add tracking pixels to your links, so you can measure the success of each link and retarget repeat visitors across Google Ads, LinkedIn, and other channels.

Key Features

  • Add rich links, text blocks, GIFs, and catchy headlines to encourage click-through
  • Customize colors, background images, buttons, and more
  • Create a custom short link to your landing page
  • Content blocks for blog posts, ecommerce products, and YouTube videos
  • Link sharing via QR code
  • Advanced analytics
  • Link retargeting

Pricing

Five-day free trial. Paid plans are $12/month (Rocket), $24/month (Pro) or $82/month (Agency), all billed annually.


Sked Link is a part of Sked Social, an Instagram scheduling tool. It allows you to build a landing page where you can embed links to your blog posts, email newsletter, product sales pages, and more. You can also display a gallery of your Instagram posts with clickable URLs to direct users to the right page. 

The pages you create with Sked Link are optimized to be extremely fast, which produces great customer experiences and, ultimately, increases conversions. This platform also automatically adds UTM tags for Google Analytics tracking to your links, so you can see how your Instagram followers convert. Sked Link also lets you integrate Meta Pixel, so that you can remarket to users who have visited your link.

Key Features

  • Unlimited links
  • Social media post scheduling
  • Customize colors
  • Advanced analytics and link tracking with UTM parameters
  • Add buttons to send users to popular blog posts, newsletter signups, or your website
  • Add links to your grid to help visitors shop right from your Instagram feed 
  • Integrate with Meta Pixel and Google Analytics

Pricing

Seven-day free trial. Paid plans are $30/month (Fundamentals), $89/month (Essentials), or $159/month (Professional), all billed monthly.


7. LinkFolio

Created by marketing agency FamePick, LinkFolio was designed to be an extension of your brand. With LinkFolio, you can create a stunning brand portfolio and media kit that contains the stats of your social media profiles, as well as links to important pieces of content. This tool boasts various customization options, so you can design and edit your portfolio to match your brand aesthetic to a tee. 

The functionality of LinkFolio goes beyond creating a link you can put in your social media bio. Standout features include:

  • Collab Me: This feature helps you sell your products and services to your audience. With Collab Me, you can directly accept payments from your customers for things like merchandise, consulting calls, or even online courses
  • Brand Outreach: LinkFolio gives you access to over 3,000 brands and their details. This can come in handy when you’re building out your influencer marketing strategy. 

Key Features

  • Unlimited links
  • Cross-linking to other social media channels
  • Customize colors
  • Built-in contact form for lead generation
  • Variety of influencer marketing industry reports, called FP Insights
  • Unique analytics tool called Folio-lytics

Pricing

Free-forever plan available. Paid plan is priced at $10/month or $99/year.


8. Linkin.bio

Linkin.bio was created by popular social media management app, Later. This helpful tool allows you to create a mini webpage to host all your content, and then generate a single link that you can add to your social media bio.

To help you increase traffic to your must-see content, Linkin.bio allows you to add featured media to your landing page, as well as link to your website, latest blog posts, or online storefront. Its Featured Banner widget also allows you to highlight your most important links.

Additionally, Linkin.bio offers tons of customization features, including a variety of themes which can be personalized with your brand colors and custom buttons.

If you’re running an ecommerce business, Linkin.bio integrates seamlessly with Shopify, so you can sell your products directly through your landing page. Once you’ve connected your Shopify account to Linkin.bio, your Shopify’s analytics will flow into your Linkin.bio dashboard, so you can see what is and isn’t working, all from one location.

Key features

  • Unlimited links
  • Customize colors and fonts
  • Add content blocks with up to five links per post
  • Embed featured media, share buttons, and a clickable gallery in a single link
  • Social media post scheduling
  • Advanced analytics and link tracking

Pricing

Free-forever plan available. Paid plans start at $40/month (Growth), $80/month (Advanced), and $200/month (Scale), and include all of Later’s additional features like its popular social media post scheduler.


9. Campsite

Campsite is a link in bio tool that lets you create a custom landing page where you add unlimited links to whatever you’re promoting.

With Campsite’s landing page editor, you can customize your landing page to match your brand colors and font style. You can also beautify your landing page with image carousels as well as audio and video embeds, and boost your engagement with email opt-in forms, and more. 

For easy customization, Campsite automatically pulls images from your Instagram profile. Alternatively, you can always create your own custom thumbnail links with images from your device. What’s more is that Campsite also integrates with Canva, so you can customize and create images on the fly.

Key Features

  • Unlimited links
  • Link scheduling
  • Link animation
  • Customize colors, fonts, and icons
  • Add Unsplash stock images
  • Link sharing via QR code
  • Custom domain support
  • Link tracking with UTM parameters 
  • Advanced analytics
  • MailChimp and Google Sheets integrations
  • Link retargeting with Facebook Pixel or Google AdWords

Pricing

Free-forever plan available. Paid plans start at $7/month (Pro) and $24/month (Pro+).


10. Tap Bio

Want to try something new? Tap Bio is a link in bio tool that turns a regular link into an interactive Instagram Story. These Stories are known as “cards” and can be used to share various links, including links to blog posts, other social networks, online stores, and more.

Key Features

  • Unlimited links
  • Custom URL
  • Mobile-optimized landing page builder
  • Multiple card options for linking different kinds of content, including an email opt-in form card
  • Connect more than one Instagram account 
  • Tracking of card statistics
  • Add links that allow people call or email you
  • Retarget users on Facebook, Instagram, and Google AdSense

Pricing

Free-forever plan available, which supports one card. Paid plans are $5/month (Silver) or $12/month (Gold).


11. Milkshake

The Milkshake app lets you create an Instagram mini-website right from your smartphone. This powerful mini-site directs followers to all your content, including your website online store, other social channels, and much more. It also provides you the option to add an “About” page, a business description, and other kinds of links.

Designed specifically for the mobile Instagram app, your Milkshake mini-site allows your followers to swipe through your content the same way they would your Instagram Stories. In other words, it’s a fun way to get customers to engage with all your additional content.

With a free plan, Milkshake adds cards with their branding to the end of your deck. However, if you upgrade to a paid plan, you have full creative control over your cards, which means hello customization and bye-bye Milkshake logo.

Key features

  • Customize colors, fonts, and layout, and add images
  • Create up to five swipe-able mini-websites for your Instagram profile
  • Custom buttons to sales pages
  • Custom URL
  • Advanced analytics 
  • Add links that allow people call, email or message you

Pricing

Free forever.

So, there you have it. Everything you need to make the most well-informed decision as to which link in bio tool is right for you. Now, all you need to do is download your chosen app, create your profile, and add that link to your bio!

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FAQ

What does link in bio mean?

A “link in bio” is the link (or links) that creators add to the link underneath the bio section of their profile.

“Link in bio” was coined by Instagram creators who used the term in their Instagram captions to drive followers to tap the link on their profile, as Instagram didn’t allow creators to share links in feed posts. These links are used to drive a creator’s audience towards additional content that they’d like to share, like their personal website, blog, digital product pages, and more.

What is a bio link tool?

A link in bio tool is a digital tool that allows users to add multiple links to their social media profile. These tools allow creators to make a landing page, mini-website, or “card” that can host multiple links to additional content, including personal websites, blog posts, YouTube videos, digital product pages, and more.

The link in bio tool generates a unique link to this landing page or mini-site, which creators can then add to their social media bio. In essence, a link in bio tool allows creators to share many different links and pieces of content with their audience in just one click and in one location.

Can you include more than one link in your Instagram bio?

Instagram now allows users to include up to five links in their bio. While Instagram has updated its interface to allow more than one link in bio, it’s still advantageous for creators to use a link in bio tool. Most link in bio tools allow creators to add unlimited links to all their additional content, which ensures they don’t miss out on traffic, engagement, and potential purchases.

Which link in bio tool is free?

There are several free link in bio tools currently available, including Linktree, Pallyy, Beacons, LinkFolio, Linkin.bio, Campsite, Tap Bio, and Milkshake app.

How do I add my link in bio page to Instagram?

When you sign up and create your profile, your link in bio tool will generate a unique URL to your link in bio landing page. To add your link in bio page to Instagram, simply input this URL into your Instagram bio.

To do this, go to your Instagram profile, tap Edit profile, then scroll to Links and tap Add links. From there, tap Add external links and copy-paste your unique link in bio tool URL into the “URL” field.

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Further reading

kelsey mclellan
About the author

Kelsey McLellan

Kelsey McLellan is a writer and editor based in Toronto.
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