Got links? From social media content to online storefronts, today’s creators have a ton of links they want to share with their audience. The problem? Tiktok and Instagram only allow users to add one (or just a few) links to their bios.
When it comes down to it, this limited linking system can seriously cramp a creator’s style, impeding a carefully thought-out social media strategy and losing them tons of cash. So, what’s a creator to do? Simple: use a link-in-bio tool.
Want to discover the best link in bio tools currently on the market? Read on as we dive into all the features and benefits of each tool — and all the reasons you need to be using a link in bio tool for your Instagram and TikTok accounts. Let’s go.
Set up your link-in-bio store on The Leap today. It’s free!Best link-in-bio tools at a glance
| Best overall | Linktree Linktree is the OG link-in-bio tool — and it’s also the best in terms of built-in marketing and analytics tools. |
| Best for selling digital products | The Leap Designed to help creators make money online, The Leap enables you to create, market, and sell digital products all from one spot. |
| Best for customization | Shorby Shorby offers users a ton of ways to trick out their link-in-bio page, from dynamic content feeds to stickers. |
| Best advanced features | Linkin.bio by Later While Linkin.bio is free to use, if you’re subscribed to one of Later’s paid plans, you have access to Later’s entire suite of tools including its post scheduler and AI caption writer. |
Best link in bio tools
It almost goes without saying, a great link-in-bio tool is essential for any creator looking to build a strong social media strategy. Today, there are tons of link-in-bio tools available, all with different features and price points. So, which one should you choose?
To make your decision easier, we’ve created this guide to all of the best link-in-bio tools currently on the market. Read on as we break down each tool’s unique features, pricing tiers, and more.
| Platform | Free plan | Pricing | Email collection |
| Linktree | ✅ | Starter plan: $5/month Pro plan: $9/month Premium plan: $24/month | ✅ (with Pro plan only) |
| The Leap | ✅ | Free plan available. Pro plan: $19/month Elite plan: $59/month | ✅ |
| Linkin.bio | ✅ | Free! | ✅ Only via Mailchimp integration |
| Beacons | ✅ | $10/month | ✅ |
| Shorby | ❌ | Rocket plan: $15/month Pro plan: $29/month Agency plan: $99/month | ❌ |
| Campsite | ✅ | Pro plan: $7/month Pro+ plan: $24/month | ✅ |
| Milkshake | ✅ | $2.99/month | ❌ |
| Stan | ❌ | Creator plan: $29/month Pro plan: $99/month | ✅ |
| Feedlink | ✅ | Pro plan: $6/month Business plan: $19/month Agency plan: $29/month | ✅ |
| Tap Bio | ✅ | Silver plan: $5/month Gold plan: $12/month | ✅ |
| Sked Link | ❌ | $59/month | ❌ |
1. Linktree
Linktree was the first-ever link-in-bio tool on the market. And with over 40 million users worldwide, it’s also one of the most popular today. Linktree boasts that it’s “the only link you’ll ever need,” and it does have a number of features and perks to back up the bold claim. For one, Linktree allows you to host unlimited links for free.
The platform also has a number of monetization features and enables users to take payments via PayPal and Square integrations. Users are able to sell digital products through Linktree by way of SendOwl, or by directly uploading PDFs and placing them under a Payment Lock.
In terms of customization, Linktree offers users a host of pre-made themes, which can be customized using the platform’s simple drag-and-drop page builder. With this tool, you can update your landing page with your brand colors and fonts, as well as add animations to links.
Looking to supercharge — and streamline — your marketing efforts? The platform offers a handy email collection feature and integrations with popular third-party software, like Zapier, Amazon, Google Analytics, and Mailchimp.
Key features
- Unlimited links
- Link scheduling
- Email collection
- Customize colors, fonts, and buttons
- Detailed analytics and reporting (including link tracking)
- Monetization features (including selling digital products and tip jar)
- Payment integration with PayPal and Square
- Third-party app integrations, including Mailchimp, Google Analytics, and Zapier
Pricing
Free plan available. Paid plans are $5/month (Starter), $9/month (Pro), and $24/month (Premium).
2. The Leap
An all-in-one creator store, The Leap functions as a link-in-bio storefront and an easy-to-use digital product builder — all for free!
Designed with lead generation, product promotion, and sales in mind, The Leap helps creators monetize easily, allowing them to sell their digital products and process payments directly through their landing page.
The Leap’s AI-powered authoring tool allows creators to bring their digital products to life easily, whether they’re looking to create mini-courses, guides, tutorials, challenges, and more. This powerful, user-friendly digital product builder also makes it easy for creators to turn their products into lead magnets, which in turn helps them grow their email list — and their pile of cash. The best part? With this tool, creating a digital product (or lead magnet) takes just 30 minutes.
You can also sell mini-consultations (via the Ask Me Anything feature) and book one-on-one sessions directly in your calendar through the app (via the Book My Time feature.)
After you’ve created your digital products on The Leap, the platform instantly generates sales pages for each and adds links to these pages to your customizable link-in-bio storefront. The Leap can also help you save time writing your product descriptions with the power of AI. Input a simple description of your product to generate its entire sales page in just a few seconds.
Want to promote like a pro? The Leap’s comprehensive email marketing suite enables you to leverage AI-powered email automations to build and dispatch email flows that take your audience through your sales funnels, or send out broadcasts about your latest offerings. The platform also offers opt-in forms and landing pages that let you collect your followers’ email addresses, in addition to a mini-CRM where you can segment them, and view audience analytics that give you the insights you need to create and sell the products your followers will love.
The Leap offers payment processing through Stripe with a number of flexible (revenue-boosting) payment options, including one-click payments, buy now/pay later, and discount codes.
The Leap’s free plan includes all of its features but places limits on the amount of email contacts and live products you can host. If you want more contacts and products (and want to remove The Leap’s branding from your link-in-bio), you’ll want to upgrade to paid.
Key features
- Unlimited links
- Customize colors and fonts
- Mobile-optimized online storefront
- In-app payment processing with Stripe
- Flexible payment options (one-click payments, buy now/pay later, discount codes)
- AI-powered, user-friendly digital product builder
- Native calendar booking
- AI-generated landing pages
- Email marketing automation
- Email opt-in forms
- Mini-CRM with audience segmentation
- Analytics including sales reports and leads reports
- Pre-made email templates for setting up email flows and sending email broadcasts easily
- Free plan available!
Pricing
Free plan available with all features. Paid plans are $19/month (Pro) and $59/month (Elite) for more contacts and live products.
Want in? Claim your link-in-bio creator store on The Leap today.
Start monetizing your audience with The Leap, your free link-in-bio store.
3. Linkin.bio by Later
Linkin.bio was created by popular social media management platform, Later. This tool allows you to create a mini webpage to host all your content, and then generate a single link that you can add to your social media bio.
Linkin.bio enables you to add unlimited links to your page, so your audience never misses out on a single piece of content — and you never miss out on a single click. To help increase your traffic, the tool also allows you to add featured media to your landing page, as well as linked versions of your Instagram and TikTok feeds.
If you’re looking to sell directly through your link-in-bio page, however, you’re out of luck with Linkin.bio. The platform recently removed its Shopify connections and currently doesn’t include any third-party payment processing integrations. That being said, if you’re using Instagram for ecommerce, Linkin.bio lets you see which posts are generating the post sales through its linked posts feature.
Key features
- Unlimited links
- Customize colors, fonts, and buttons
- Linked Instagram and TikTok posts
- Embed featured media
- Mailchimp integration
- Advanced analytics and link tracking
Pricing
Linkin.bio is free to use.
4. Beacons
If you’re looking for an easy way to engage with your followers and to convert them into paying customers, then Beacons is a great option. This tool has a user-friendly interface that lets you create custom mini-websites in just a few clicks.
Beacons’ free plan enables users to add unlimited links to their page. On top of that, you can schedule links to appear (and disappear) at specific times and track clicks on individual links.
Looking to monetize? Beacons allows you to sell digital products and memberships, as well as book appointments and collect tips directly through your link-in-bio page. Want to earn even more money? The platform also provides you with an email collection tool to boost your subscriber list, along with integrations to third-party apps like Mailchimp and Zapier.
Key features
- Unlimited links
- Customize colors, fonts, and buttons
- Online storefront
- Email collection
- Advanced analytics and link tracking
- Integrated payment processing
- AI tools
- Mailchimp integration
- Custom domain
Pricing
Free plan available. Paid plans start at $10/month (Pro).
5. Shor.
Shor. (formerly Shorby) is one of the most sophisticated, yet easy-to-use link-in-bio tools on the market. The standout feature of Shor. is its easy-to-use Smart Page Builder, which lets you create unique landing pages where you can link out to all the content you want to share with your audience, from blog posts to product pages.
Shor.’s Smart Page Builder offers a whole host of customization options and content features, including:
- Your branding elements: This includes your logo, company name, social media links, contact number, and even stickers.
- Content blocks: These are links to important pages or posts. You can make your content blocks unique by using pop animation, adding GIFs, or embedding videos.
- Dynamic content feeds: This involves automatically displaying your newest blog posts, YouTube videos, Shopify products, podcasts, and more.
- Links to messaging tools: This can be a phone number or links to your WhatsApp and/or Facebook Messenger, etc.
Shorby even allows you to add tracking pixels to your links, so you can measure the success of each link and retarget repeat visitors across Google Ads, LinkedIn, and other channels.
Key features
- Unlimited links
- Link scheduling and tracking
- Customize colors, background images, buttons, and more
- Content blocks for blog posts, ecommerce products, and YouTube videos
- Link sharing via QR code
- Advanced analytics
Pricing
5-day free trial. Paid plans are $15/month (Rocket), $29/month (Pro), and $99/month (Agency).
6. Campsite
Campsite is a link-in-bio tool that lets you create a custom landing page where you add links to whatever you’re promoting.
Campsite’s free plan allows you to add unlimited links to your page and personalize them with unique icons and thumbnails. Want more customization? The platform provides users with a selection of pre-made themes, which can be customized with your brand colors and your fonts of choice. With a paid plan, you can also personalize your page with background images and animated backgrounds, or add your custom domain.
Want to make money online? The platform allows you to collect tips and request funds from your followers, which you can cash in through the app.
To supercharge your marketing efforts, Campsite lets you schedule as well as track clicks on individual links. The platform’s paid version also enables you to collect emails via opt-in forms to quickly grow your newsletter list.
Key features
- Unlimited links
- Link scheduling
- Customize colors, fonts, and icons
- Email collection
- Advanced analytics and link tracking
- Mailchimp and Google Sheets integrations
- Link retargeting with Facebook Pixel or Google AdWords
Pricing
Free plan available. Paid plans are at $7/month (Pro) and $24/month (Pro+).
7. Milkshake
The Milkshake app lets you create an Instagram mini-website right from your smartphone. This powerful mini-site directs followers to all your content, including your website, online store, other social channels, and much more. It also provides you the option to add an “About” page, a business description, and other kinds of links.
Designed specifically for the mobile Instagram app, your Milkshake mini-site allows your followers to swipe through your content the same way they would your Instagram Stories. In other words, it’s a fun way to get customers to engage with all your additional content.
With a free plan, Milkshake adds cards with their branding to the end of your deck. However, if you upgrade to a paid plan, you have full creative control over your cards, which means hello customization and bye-bye Milkshake logo.
Key features
- Customize colors, fonts, and theme, plus add images
- Create up to five swipe-able mini-websites for your Instagram profile
- Custom URL
- Advanced analytics
- Add links that allow people call, email, or message you
Pricing
Free plan available. Paid version is $2.99/month.
8. Stan
In the last few years, Stan has grown in popularity as a link-in-bio tool. Its link-in-bio landing page doubles as an online storefront where creators can sell digital products they’ve made through third-party apps, or online courses they’ve designed with Stan’s course builder. The platform’s product builder also allows users to create calendar bookings, and sell webinars and subscriptions.
Stan also arrives with a host of marketing features. Its basic plan enables users to build out their email list with opt-in forms, while its pro plan provides users with email marketing capabilities as well as pixel tracking to retarget followers.
Key features
- Unlimited links
- Custom colors and fonts
- Online storefront
- Course builder
- Email collection
- Native email
- Calendar booking tool
- Pixel tracking
Pricing
14-day free trial available. After that, a basic plan is $29/month (Creator) and advanced plan is $99/month (Pro).
9. Feedlink
Want a link in bio that transforms your Instagram or TikTok feed into a shoppable landing page? Then you’ll want to check out Feedlink.
So, how does it work? Feedlink’s integration with Instagram and TikTok’s API allows you to embed your social feeds on a dedicated landing page. From there, you’re able to tag each post in your feed with a unique link — to your digital products, website, blog, and more — which lets you transform your IG and TikTok accounts in bona fide sales and distribution channels.
On top of that fun feature, Feedlink provides tons of other perks including link scheduling, email collection forms, and advanced analytics, including page views, and link and post clicks.
Feedlink also gives you tons of opportunity to customize your link in bio page, with over 40 customizable themes that let you choose your header style, create custom links, add a background image, and even customize with your own CSS code (if that’s up your alley!)
Key features
- Unlimited links
- Customize colors, fonts, and links, and add background images and custom CSS
- Email collection
- Link scheduling
- Landing page and links analytics
Pricing
Feedlink offers a free forever plan with limited features. To unlock more features, upgrade to paid with their Pro plan for $6/month, Business plan for $19/month, or Agency plan for $29/month.
10. Tap Bio
Tap Bio is a link-in-bio tool that allows you to create a mobile-optimized mini-site for your Instagram and TikTokprofiles. Your Tap Bio site is organized into swipe-able “cards,” each dedicated to a specific aspect of your creator business. For example, Tap Bio offers dedicated cards for your IG and YouTube feeds, email collection, and a profile card that hosts all your social channel links in one place.
Tap Bio is a great option for creators looking to create a beautiful, mobile-optimized landing page for their Instagram or TikTok bio. Because it’s designed to look just like an Instagram Story, your Tap Bio page blends seamlessly into the rest of your social followers’ scrolling (and swiping!) experience.
Tap Bio offers users a profile card plus one additional card for free. This means, if you don’t want to spend any money, you’ll need to choose one single feature (be it email collection or an embedded Instagram feed) to prioritize. If you want to serve your followers more links and leverage more features, you’ll need to sign up for a paid plan.
Key features
- Instagram, Twitter, and YouTube feed integration
- Email collection
- Integrations with third-party apps like Mailchimp, Zapier, and more
- “Cards” layout looks and feels like an Instagram story
Pricing
Free plan available. Paid plans are $5/month for the Silver plan and $12/month for the Gold plan, which each offer advanced marketing and analytics features.
11. Sked Link
Sked Link, provided by social media management app Sked Social, is the link in bio tool designed specifically for your Instagram and TikTok profiles.
This option is chock full of some of the best features for turning your Instagram and TikTok accounts into veritable sales channels. These include Sked Link’s gallery feature, which allows you to add product tags that turn your social posts into shoppable links. These also include advanced analytics via the platform’s Google Analytics integration, as well as pixel tracking and retargeting via its integration with Meta Pixel.
One of Sked Link’s top selling features is its lightning speed. It claims to be the “fastest link in bio on mobile” with loading rates that are 3 times faster than competitors, to provide your audience with the most seamless user experience.
To access Sked Link, you’ll need to subscribe to Sked Social, which provides you with tons of social media management tools including post scheduling and social media inbox listening features.
Key features
- Unlimited links
- Link and social media post scheduling
- Advanced analytics (via Google Analytics integration)
- Pixel tracking (via Meta PIxel integration)
Pricing
Sked Social’s lowest tier plan (geared towards creators) is $59/month.
Why use a link-in-bio tool?
Link in bio tools are useful because most popular social platforms only allow users to include one link in their bio (although Instagram now permits up to five links.) This means that you’ll need to either update your bio constantly with your newest link (which can be time-consuming) or prioritize one link above the rest (which can be tricky.) Even with Instagram’s new five-link policy, you’ll still need to whittle down your list to just five key links (and we know you’ve got more than that!) This all means you could lose out on potential audience engagement, newsletter sign-ups, and — most importantly — tons of cash.
A link-in-bio tool makes choosing which links to display easy. Why? Because these tools enable you to create a landing page that hosts all your most important links in one place, making your content clickable and easy to find. These could be links to your website, blog posts, newsletter, product pages, and even your other social media channels.
In the end, a link-in-bio tool helps you drive traffic to your content, build your email list, and boost your product sales, all from one clickable URL.
Checklist for choosing a link-in-bio tool
When deciding which link-in-bio tool is right for you and your business, there are a number of things to consider, like your goals and your budget — just to name a few.
You may find that some link-in-bio tools have less or more features than you need. The best way to confirm which tool is perfect for you is to simply try them out yourself. Most of the tools highlighted in this article offer free plans or free trials, so you’ll likely not lose out if you decide that a particular tool isn’t your cup of tea.
When evaluating your options, take a few minutes to ask yourself these questions:
- Are you looking to drive traffic or engagement?
- Are you selling products or services?
- What additional features are important to you?
- What is your budget?
Are you looking to drive traffic or engagement?
The first thing to consider when shopping link-in-bio tools are your goals. For instance, are you looking to drive traffic to your webpages and content? Or are you looking to encourage engagement?
If you’re looking to boost your traffic, then a simple landing page-style link-in-bio tool will totally suit your needs, allowing you to add multiple (or unlimited) links.
Want to drive engagement? Then you might want to consider a more feature-rich link-in-bio tool that will allow you to build a more engaging landing page. These kinds of link-in-bio tools often allow creators to integrate media (like TikTok videos, Instagram posts, and more) directly into your mini-site. This allows your audience to engage with multiple pieces of content without even leaving your page.
Are you selling products or services?
Are you using your link-in-bio tool to promote — and sell — your products and services? Then you’ll want a link-in-bio tool specifically tailored to those needs.
If you’re looking to increase sales, you’ll want a landing page that allows you to add product details, hero images, and strong calls to action (CTAs). Many link-in-bio tools allow you to integrate your online storefront and payment processing system directly into your landing page, so your audience can browse and purchase your products without leaving your site.
What additional features are important to you?
Each link-in-bio tool arrives with its own set of additional features. These include advanced analytics, social media post schedulers, email collection for newsletter campaigns, and more.
Think about your business’ needs and the tools you might currently be lacking in your workflow. Are you running — or looking to run — a newsletter campaign but lack an email capture system? Then you might want to go with a link-in-bio tool with that capability.
Want to boost your marketing efforts? A tool that provides you with in-depth analytics and reporting might be something to look into.
What is your budget?
Finally, you’ll want to consider your budget. There are a plethora of link-in-bio tools to choose from, all with different price points and pricing tiers. So your budget will help you narrow which tool is best for your business.
Many link-in-bio tools offer free plans, which allow you to take advantage of a limited set of features for, well, free! If you’re looking for additional features — and have a larger budget — you might want to consider looking into the paid version of your chosen tool.
Some tools also offer users a free trial prior to committing to a paid plan, which lets you test out the app’s features and usability before subscribing.
Build your link-in-bio page with The Leap
With all the options available, choosing a link-in-bio tool can seem like a full-time job. But if you’re looking for a link-in-bio tool that does it all, you don’t need to look much further than The Leap.
The Leap is much more than a link-in-bio tool: it’s a free, all-in-one platform that provides you with everything you need to jumpstart your creator monetization journey.
In addition to a link-in-bio storefront, The Leap provides you with other essential creator tools, including an AI-powered digital product builder, an email list builder, and built-in email marketing. Basically everything you need to create, market, and sell your unique genius.
Want to start earning now? The Leap’s easy-to-use page builder allows you to set up your link-in-bio storefront in minutes, so you can start sharing unlimited links with your audience and selling your digital products ASAP.
Our AI-powered authoring tool also makes creating digital products and lead magnets a breeze. Because it’s powered by generative AI, our product builder saves you time and brain power, enabling you to create beautiful, intuitive digital products in minutes.
The best part? The Leap is 100% free to use. Once you sign up for your free account, you gain access to all of our features, from our link-in-bio storefront to our supercharged digital product builder. That’s what we call a sweet deal. Try The Leap for free today!
Start monetizing your audience with The Leap, your free link-in-bio store.
Link-in-bio tools FAQ
What does link in bio mean?
A “link in bio” is the link (or links) that creators add to the bio section of their social media profile.
“Link in bio” was coined by Instagram creators who used the term in their Instagram captions to drive followers to tap the link on their profile, as Instagram didn’t allow creators to share links in feed posts. These links are used to drive a creator’s audience towards additional content that they’d like to share, like their personal website, blog, product pages, and more.
What is a bio link tool?
A link-in-bio tool is a digital tool that enables users to add multiple links to their social media profile. These tools allow creators to make a landing page, mini-website, or “card” that can host multiple links to additional content, including websites, blog posts, product pages, and more.
The link-in-bio tool generates a unique link to this landing page or mini-site, which creators can then add to their social media bio. In essence, a link-in-bio tool allows creators to share many different links and pieces of content with their audience in just one click and in one location.
Can you include more than one link in your Instagram bio?
Instagram now allows users to include up to five links in their bio. While Instagram has updated its interface to allow more than one link in bio, it’s still advantageous for creators to use a link-in-bio tool. Most lin-in-bio tools allow creators to add unlimited links to all their additional content, which ensures they don’t miss out on traffic, engagement, and potential sales.
Which link-in-bio tool is free?
There are several free link-in-bio tools currently available, including The Leap and Linkin.bio.
Follow The Leap on TikTok, Instagram, and YouTube for more creator tool and platform reviews. We also make a newsletter.
Further reading
- Instagram Now Lets You Add 5 Links to Your Bio, but That Doesn’t Cut It
- 11 Best Linktree Alternatives for Your Link in Bio
- 12 Best Stan Store Alternatives for Selling Digital Products
- AllMyLinks vs. Linktree: Which Link in Bio Tool Is Right for You?
- Beacons vs. Linktree: Which Link in Bio Tool Is Better?
- Linktree vs. Milkshake: Which Link in Bio Tool Is Better?
This article was originally published in December 2022, and updated in March 2024 with additional information.
