Audience Growth

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How To Make YouTube Shorts (+21 Tips To Go Viral)

As bite-sized content rises in popularity, YouTube has hopped on the trend by introducing YouTube Shorts. These short-form, vertical videos are 60 seconds or less. You can capture, edit, add text and sound, adjust the speed of your footage, and stitch together multiple video clips to create your Shorts, all from your smartphone. Once viewers

A content creator taking a selfie after defining their personal brand with The Leap's free Personal Branding Canvas Template.

How To Create Your Personal Branding Canvas (+ Free Template)

Want to make a name for yourself as a content creator or influencer? Then you’ll need to get intentional about who you are and what you stand for. And that means creating your personal brand. Personal branding is the practice of defining and promoting your unique value proposition as a creator. In other words, your

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How Does the YouTube Shorts Algorithm Work?

If you’re a content creator, you’ve probably noticed the buzz around YouTube Shorts. Since YouTube’s short-form format launched globally in 2021, it has crossed 50 billion daily views. YouTube now also shares ad revenue with Shorts creators, making it one of the most attractive platforms for those looking to monetize short-form videos. While it seems

Two creators doing a photo shoot

What Is the Creator Economy – And Why Is It Booming?

Between the widespread adoption of social media, the decentralization of big media conglomerates through the internet, and the pandemic, the conditions were perfect for a booming creator economy. Whether you want to explore your creative side or bring in additional income to your day job, it’s a great time to become a creator right now.

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16 TikTok Trends To Know in 2024

Whether you’re an established TikTok creator or you’re just dipping your toe in the short-form video app, you’re probably trying to get a vibe check on what works on the platform theses days. What kind of content does the TikTok algorithm favor? Will the platform see more advertising dollars pour in this year? What types

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how does instagram algorithm work

How Does the Instagram Algorithm Work in 2024?

Looking to "hack" the Instagram algorithm? This article covers how the IG algorithm really works and tips for making it work for you.

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