If you’re a creator entrepreneur, you’ve probably got more links than you can count on two hands — no less than you can keep track of on your own! And that’s precisely why you need a link-in-bio tool.
From their social channels to their digital products, today’s creator entrepreneurs have tons of links they want to share with their followers. The problem is that platforms like Instagram and TikTok only allow users to add one (or just a few) links to their bios, which can seriously put a damper on your social media strategy.
Luckily, there are quite a few free link-in-bio tools available on the market, so you can serve your audience all your links without having to shell out for the service. Read on to learn about some of the best options out there.
Set up your link-in-bio store on The Leap today. It’s free!Best free link-in-bio tools at a glance
| Best Overall | The Leap Want it all for free? In addition to a link-in-bio store, The Leap provides you with everything you need to monetize as a creator entrepreneur, including an AI-powered digital product builder and an email marketing suite. |
| Best for Instagram | Linkin.bio Linkin.bio is practically made for Instagram users. The platform’s “Linked Instagram Posts” feature allows you to embed your IG grid directly into your mini-site, so followers can browse your content without leaving the page — and you can track your IG sales without leaving the app. |
| Best for customization | Beacons Is customization your #1 priority? Beacons lets you make your link-in-bio page your own, allowing you to choose your site’s colors and fonts, add background images and videos, embed media, and even add GIFs. |
What is a link-in-bio tool (and why use one?)
Before we dive into why you need a link-in-bio tool, we’ll give you the lowdown on what this tool actually is. Essentially, a link-in-bio tool is a digital tool that enables creators to add multiple links to their social media profiles (i.e. their Instagram and TikTok bios.)
Link-in-bio tools are useful because most popular social platforms only allow users to include on link in their bio (although Instagram now permits up to five links.) This means that you’ll need to either prioritize one link above them all (which can seem near impossible) or update your bio consistently with your latest links (which can bite into your time.) Even with Instagram’s new five-link policy, you’ll still need to whittle down your list to just five key links. This all means you could lose out on potential audience engagement, newsletter sign-ups, and — most importantly — tons of cash.
A link in bio tool means you’ll never need to decide between your links ever again. Why? Because it allows you to create a landing page that will host all of your links in one easily accessible spot that your followers can find in just one click.
At the end of the day, a link-in-bio tool drives traffic to all your social channels and content, helps you build your email list, and ultimately, boosts your digital product sales. All this from one simple URL. That’s what we call economical.
Set up your link-in-bio store on The Leap today. It’s free!8 Best free link-in-bio tools
Speaking of economical, did you know that there are several link-in-bio tools available for free? While some platforms ask users to pay a premium to host their links, many of these tools provide you with your own landing page — and some crucial extras — completely free of charge.
Interested in sharing your links for less? Let’s dive into the best free link-in-bio tools currently on the market.
Free link-in-bio tools comparison
| Email collection | Ability to sell digital products | |
| The Leap | ✅ | ✅ with an AI-powered digital product builder! |
| Link in Bio by Later | ✅ (via Mailchimp integration) | ❌ |
| Linktree | ❌ | ✅ (only via Shopify integration) |
| Beacons | ✅ | ❌ |
| Campsite | ✅ | ❌ |
| Milkshake | ❌ | ❌ |
| Bio.sites | ❌ | ❌ |
| Lnk.bio | ✅ | ❌ |
1. The Leap
Brought to you by the minds behind Thinkific, The Leap is a link-in-bio tool that also functions as a user-friendly digital product builder and online storefront — all for free!
Built to help you generate leads, promote your products, and make those sales, The Leap enables you to monetize easily by selling your digital products and services, and processing payments directly through your link-in-bio store.
On top of that, The Leap’s AI-powered digital product builder enables you to create a range of digital learning products, from mini-courses and tutorials, to challenges and guides. Because it’s powered by generative AI, the platform’s digital product builder can create your products for you, saving you tons of time and brainpower, so you can start raking it in sooner. And because it’s so easy to use, The Leap’s authoring tool empowers you to flip your digital products into lead magnets, which helps you grow your email list and your pile of cash, quickly.
The Leap also provides users with a range of crucial sales and marketing including built-in email marketing features, analytics, and a Book My Time feature that allows you to set and sell your calendar availability all directly within The Leap.
The best part? The Leap is 100% free to use.
Key features
- Unlimited links
- Customize colors, fonts, and button copy
- Online storefront
- In-app payment processing with Stripe
- AI-powered, user-friendly digital product builder
- Email collection and built-in email marketing features
- Native calendar booking
- Analytics including sales reports and leads reports
Pricing
Free! Create your free account on The Leap to supercharge your link in bio today.
Set up your link-in-bio store for free on The Leap.
2. Link in Bio by Later
Link in Bio is created by popular social media management platform, Later. It lets you build a mobile-optimized mini-site that hosts all your content under one link that can be added to your social media bio.
Link in Bio lets you add as many links as you want to your page, so you never need to choose between them — and so that your audience never misses out on any of your content or products. To boost your audience’s engagement, the tool also lets you embed featured media as well as linked versions of your TikTok and Instagram feeds directly into your mini-site.
All of this is great, however, if you’re looking to sell your digital products directly through your link in bio page, then Linkin.bio might not be the tool for you. Currently, Link in Bio doesn’t offer any third-party payment processing integrations (and it recently removed its Shopify connections). That being said, if you’re using Instagram’s ecommerce feature, Link in Bio’s linked posts feature lets you see which of your posts are generating the most sales.
Key features
- Unlimited links
- Customize colors, fonts, and buttons
- Linked Instagram and TikTok posts
- Embed featured media
- Mailchimp integration
- Advanced analytics and link tracking
Pricing
Free!
3. Linktree
Linktree was the first link-in-bio tool to ever hit the market. And, today, it claims that it’s still “the only link you’ll ever need.” It’s a bold claim, but Linktree has a number of great features to back it up. For starters, the platform lets you host as many links as you want — for free.
On top of that, the platform has a range of monetization features (including a Shopify integration and a tip jar) and allows users to accept payments in-app via PayPal and Square. However, if you want to sell digital products in-app, you’ll need to upgrade to Pro ($9/month).
In terms of customization, Linktree offers users tons of free themes which they can customize with their brand colors and fonts. On top of that, users can add thumbnails and animations to their links.
If you want to take advantage of any of the platform’s marketing features, including its email collection tool and integrations with Mailchimp, Zapier, and Google Analytics — you’ll need to shell out for a paid account.
Key features
- Unlimited links
- Customize colors, fonts, and buttons
- Lifetime analytics
- Some monetization features (including Shopify integration and tip jar)
- Payment integration with PayPal and Square
Pricing
Free-forever plan available. Paid plans are $5/month (Starter), $9/month (Pro), and $24/month (Premium).
4. Beacons
Looking for an easy way to engage with your audience, all while converting them into customers? Then Beacons might be the link-in-bio tool for you. This tool’s user-friendly page builder enables you to create your own custom mini-site and upload all your links in just a few minutes.
Beacons’ free plan is powerful and comes with tons of extras. First of all, it enables users to add unlimited links to their page. Beyond that, users can schedule links to appear (and disappear), as well as track clicks and views on specific links.
Free users can also sell digital products, as well as sell appointments and collect tips, directly through their Beacons landing page. If you’re looking to boost your income, the platform also offers an email marketing feature that lets you collect visitors’ email addresses and send emails to your subscribers without leaving the platform.
Key features
- Unlimited links
- Customize colors, fonts, and buttons; add background images and videos
- Embed media
- Email collection
- Traffic analytics
- Integrated payment processing
- Mailchimp integration
Pricing
Free plan available. Paid plans start at $10/month.
5. Campsite
As a link-in-bio tool, Campsite enables users to create custom landing pages where they can add links to whatever it is they’re promoting, including content, products, and more.
Campsite’s free plan lets you add unlimited links to your page and even customize them with your own thumbnails and icons. Want to make your page your own? The platform provides tons of pre-made themes, which you can customize with the colors and fonts you want. You can also embed media from various social channels, including your Instagram grid.
In terms of monetization, Campsite lets free users collect tips and request funds from their followers, with payment processing in-app.
Campsite’s free plan is limited on marketing and analytics features. It does, however, provide limited click and click-through data on each link. If you’d like to schedule links or collect your followers’ email addresses, however, you’ll need to upgrade to Pro.
Key features
- Unlimited links
- Customize colors, fonts, and icons
- Embed media including Instagram grid
- Collect tips and request funds
- In-app payment processing
- Limited link tracking
Pricing
Free plan available. Paid plans start at $7/month (Pro) and $24/month (Pro+).
6. Milkshake
The Milkshake app lets you create an Instagram mini-website where you can round up all your links and direct your followers to all your content, including your website, online store, social channels, and more.
Inspired by the look and feel of Instagram, Milkshake’s UX is intuitive to use for both creators and their followers. Laid out in a series of swipeable cards, your Milkshake mini-site allows your followers to flip through your links just as they would your Instagram Stories. In other words, it’s a fun and engaging way for your audience to view all your extra content.
Key features
- Customize colors, fonts, and theme, plus add images
- Create up to five swipe-able mini-websites for your Instagram profile
- Custom URL
- Audience analytics
- Add links that allow people call, email, or message you
Pricing
Free!
7. Bio.sites
Bio.sites is one of the newest free link-in-bio tools to hit the market. Brought to you by the minds behind Squarespace, this tool allows users to host all their links on a single, mobile-optimized landing page.
Bio.sites also offers plenty of monetization features for those looking to cash in through their link in bio page. From their Bio.site, creators can earn money by collecting tips and crowdfunding. If you’re looking to earn even more, the tool offers a range of income-boosting marketing features, including native email, an email list builder, and pixel tracking via Google and Meta.
Key features with free plan
- Unlimited links
- Native email
- Monetization features and in-app payment processing
- Third-party integrations
- Analytics with link tracking
- Pixel tracking
Pricing
Free!
8. Lnk.bio
Lnk.bio enables users to build a mini-site to host all their links, including those to their social channels, content, digital products, and more.
This is a social-first link-in-bio tool, which means it prioritizes your ability to crosslink all your social channels in one place. This makes it easier to drive engagement from your followers across platforms.
Speaking of engagement, Lnk.bio’s free plan enables you to add unlimited links to your landing page, including embedding videos and music from your social channels, so followers can view and listen without leaving your page.
In terms of extras, free users can enjoy Lnk.bio’s Zapier and WordPress integrations. And that’s about it! If you’d like to use Lnk.bio’s advanced features, including link scheduling, email marketing, Instagram and TikTok feed integrations, and basic customization, you’ll need to upgrade to paid.
Key features
- Unlimited links
- Embed video and music from socials
- Zapier and WordPress integrations
Pricing
Free plan available. The lowest-tier Mini plan requires a monthly payment of $0.99, while its higher tier plans require one-time payments of $9.99 (Mini) and $24.99 (Unique).
How to choose the right free link-in-bio tool
Now that you know your options, it’s time to start weighing them. No link-in-bio tool is a one-size-fits-all solution. When it comes to choosing the right one, there are a number of different factors to consider, including your goals as a creator entrepreneur.
With that in mind, let’s unpack the things you’ll want to consider when choosing a free link-in-bio tool.
- Do you want to drive engagement or traffic?
- Are you selling digital products or services?
- Which additional features matter to you?
Do you want to drive engagement or traffic?
The first thing to consider when you’re browsing free link-in-bio tools are your goals. Are you using your link-in-bio page to drive traffic to your content? Or are you using it to boost audience engagement?
If all you want is to increase your traffic, then the simplest link-in-bio tool will work, allowing you to add as many links as you want to drive followers to all your webpages and content.
However, if you’re looking to drive engagement, you’ll want to look into more feature-rich link-in-bio tools that provide users with a more engaging experience. This type of link-in-bio tool often allows users to embed different types of media (like your Instagram and TikTok feeds, YouTube videos, Spotify songs, and more) directly into your landing page. This means you audience can engage with a ton of your content without even leaving your mini-site.
Are you selling digital products or services?
Will you be using your link-in-bio tool to promote and sell your digital products and services? Well, then you’ll want a tool that’s tailored specifically to those needs.
First and foremost, you’ll want a link-in-bio tool with online storefront functionality and in-app payment processing, or at least with integrations to apps like Shopify. (Note: some free link-in-bio tools don’t offer these basic features!)
Secondly, you might want to consider a link in bio tool equipped with a product builder. The Leap is an all-in-one link-in-bio tool that functions as an online storefront and an AI-powered digital product builder that enables you to create polished products in just minutes. This means you can build and sell your products all from your link-in-bio tool.
Interested? Try The Leap for free today.
Set up your link-in-bio store on The Leap today. It’s free!Which additional features matter to you?
For this final point, you’ll really want to take a more granular look at your business strategy. From email marketing to customization, each link-in-bio tools arrives with a unique set of additional features, and choosing between them depends entirely on the goals and needs of your creator business.
After considering your business’s needs, you’ll also want to think about which tools you might currently be missing, which your link-in-bio tool might be able to provide. Are you currently running — or maybe looking to run — an email marketing campaign but lack a lead generation tool? Then you might want to choose a link-in-bio tool with that functionality.
Set up your link-in-bio store on The Leap today. It’s free!Build your link-in bio store with The Leap
Hopefully this round-up has given you all the information you need to choose the best free link-in-bio tool for you.
If you’re still on the fence, however, why not try The Leap for free?
The Leap is so much more than a link in bio tool, it’s an all-in-one platform that offers you everything you need to monetize as a creator entrepreneur. In addition to a link-in-bio store, The Leap provides you with an AI-powered digital product builder that helps you bring product ideas to life in minutes, as well as built-in lead generation and email marketing features that help turn your prospects into paying customers.
The best part? The Leap is completely free to use. Create your link-in-bio store on The Leap to start monetizing today.
Set up your link-in-bio store for free on The Leap.
Free link-in-bio tools FAQ
What does link in bio mean?
A “link in bio” is the link that creators add to the bio of their social media profile page.
The term “link in bio” was created by Instagram creators who used it in their captions to drive followers to the link in their bio, since Instagram didn’t allow creators to share links in their feed posts. A link in bio is used to drive a creator’s following to additional content, like their website, blog, storefront, and more.
What is a bio link tool?
A link-in-bio tool is a digital tool that allows users to share multiple links via their social media bio. These tools enable creators to build a landing page, mini-site, or “card” that can host multiple links to additional content, like social media channels, blog posts, sales pages, and more.
The link-in-bio tool generates a unique link to this landing page or mini-site, which creators can add to their social media profile. Essentially, a link-in-bio tool enables creators to host and share lots of different links and pieces of content in one place.
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