Stan Store vs. Linktree: Which Link-in-Bio Tool Is Better?

When it comes to looking at Stan Store vs. Linktree, it can be tricky since both are popular link-in-bio tools boasting features that help you organize your links in one place, grow your audience, and sell digital products.

While Linktree was one of the first link-in-bio tools on the market, Stan Store is quickly becoming a top contender.

So, how do these two link-in-bio tools compare? Read on to learn more about major Stan Store vs. Linktree key differences and comparisons.

By the end of this article, you should be able to decide which platform works best for you — or if you need to consider an alternative altogether.

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Stan Store vs. Linktree: Key differences

The biggest difference between Stan Store vs. Linktree is firstly a tool that helps creators direct their followers to their most valuable links.

While it’s a powerful link-in-bio tool, Linktree doesn’t have the same monetization features that Stan Store offers. However, some creators might prioritize simplicity over a feature-rich platform, so this might not matter.

Finally, it all depends on what you’re looking for, and it all begins with understanding the different offerings of each platform.

Platform	Pricing and key features
Stan Store	Price: $29 – $99/month Digital product builder: ✅ Link-in-bio store: ✅ Generative AI: ✅ Email marketing tools: ✅ Native calendar booking: ✅ Flexible payment options: ✅
Linktree	Price: Free – $27/month Digital product builder: ❌ Link-in-bio store: ✅ Generative AI: ❌ Email marketing tools: ✅ Native calendar booking: ❌ Flexible payment options: ✅

What is Stan Store?

Over the last few years, Stan Store has quickly become one of the most popular creator monetization platforms. However, while the platform boasts itself as an “all-in-one creator store,” this doesn’t mean it’s necessarily a one-size-fits-all solution.

Several things about Stan Store might not suit every creator’s needs, especially its price tag. Conversely, Stan Store is popular for a reason. For one, it charges zero transaction fees. It also offers many helpful features like robust customization, multiple payment processing options, an online course builder, and audience analytics.

The platform also offers an AI Creator Assistant named Stanley that can generate text and make digital product recommendations based on your social data. However, it’s important to note that Stan Store’s AI Assistant is somewhat limited.

While you can use Stan Store to create online courses, for any other type of digital product the platform recommends you copy and paste its AI-generated content into a separate platform like Canva to produce a presentable digital product.

With Stan Store, you can:

Use its drag-and-drop builder to effortlessly create a professional-looking online store without coding or design skills.
Automate your workflow via integrations with third-party platforms like Mailchimp, Google Calendar, and more.
Use its AI Creator Assistant to generate text and product recommendations.
Use Stan’s affiliate marketing program to earn a commission by promoting other creators’ products.
Track detailed analytics on your audience including demographics, engagement rates, and more.
Build online courses directly within the platform.

What is Linktree?

For starters, Linktree is the OG link-in-bio tool and therefore one of the most popular. The tool isn’t just useful for creators, but also for businesses, community groups, and pretty much anyone who has more than one link to share.

But is Linktree the best option for you?

Ultimately, it depends on what you’re looking for from a link-in-bio tool. Some creators might enjoy Linktree’s effortless setup and simple interface, while others might find that they’re craving more features for selling digital products.

When it comes to Stan Store vs. Linktree, the latter definitely excels at offering budget-friendly options to creators. Linktree comes with a Free plan with unlimited links (but limited features). It also has a large community of users, which can help creators find tips, advice, and troubleshooting solutions.

With Linktree, you can:

Easily create customizable, on-brand landing pages.
Share limitless content with your followers across all social platforms.
Drive engagement to high-priority content with link animations.
Get paid through PayPal or Shopify for the content and products you offer.
Collect email and SMS subscribers to help generate leads.
Measure marketing performance with cross-channel insights.

Stan Store vs. Linktree: Comparison

When it comes to deciding between Stan Store vs. Linktree as your link-in-bio tool, it’s important to consider the features offered by both platforms.

Stan Store has many of the same features as Linktree — the main one being the ability to host all your links in one place. However, Stan Store also comes with additional features like an online course builder, an AI assistant, and a native calendar for meeting bookings.

While Stan Store’s monthly subscription is more expensive than Linktree, it comes with zero transaction fees. This means it can be a good option for creators who are serious about selling digital products at a higher volume and don’t want to get dinged with a transaction fee for every sale.

Meanwhile, Linktree is a great option for creators who are just starting out. It’s ideal if you want an easy-to-use platform that allows you to host multiple links in one place, share digital products, and accept donations — without breaking the bank.

1. Pricing

When it comes to pricing, Linktree stands out as the more accessible platform.

Linktree offers a free plan that allows you to share unlimited links. And if you want to pay a little extra for more advanced features like audience analytics or customization, its paid plans start at only $5/month.

Conversely, Stan Store only offers two paid plans. Its Creator plan is $29/month and its Creator Pro plan jumps to $99/month.

While Stan Store’s subscription fee is fairly high by industry standards, it doesn’t charge transaction fees, making the platform a potentially better option for creators who plan to sell a high volume of digital products.

linktree pricing plans free — Linktree’s plans and pricing.

stan store plan creator pro pricing — Stan Store’s plans and pricing.

2. Customization

While both platforms offer customization options, Linktree’s feature offering is certainly more impressive.

While Linktree’s free plan doesn’t allow for a ton of customization, its paid plans (ranging from $5-$24/month) give you plenty of these features. From the ability to hide the Linktree logo, to a wide selection of themes, to the option to use an NFT you own as your background image, there’s lots of room for personalization.

linktree templates themes — Linktree offers an extensive library of pre-designed templates.

Meanwhile, with Stan Store, you can create a custom domain and use its drag-and-drop editor to easily organize your content.

stan store drag and drop editor — Stan’s drag-and-drop editor helps you organize your links effortlessly.

3. Monetization features

One of the biggest differences between the two platforms is what they offer creators in terms of monetization features.

While Linktree is a super simple way to share links, it’s not much of an e-commerce tool. On the other hand, Stan Store is all about being a platform that helps you monetize your following.

Stan Store operates more like an online store, allowing you to host any type of link you might want to share with your audience alongside digital products and services, like online courses, ebooks, 1:1 coaching sessions, and more.

Not only does Stan Store let you sell your digital products, but it also has an AI assistant to generate text and an online course builder, allowing you to create courses directly within the platform.

4. Analytics

Both Stan Store and Linktree offer analytics for greater insight into your link performance, like total views, link CTR (clickthrough rate), an overview of trends that have occurred over time, and more.

While you can access basic analytics with Linktree’s free plan, the platform’s more extended analytics sit behind a paywall.

Stan Store offers pretty robust analytics with its Creator plan for $29/month. Not only does Stan’s analytics cover similar ground as Linktree, but it also provides metrics on the performance of your digital product sales.

Stan Store vs. Linktree: Which one should you choose?

Ultimately, the choice between Stan or Linktree should be based on your business objectives, your budget, and your most desired functionalities.

TL;DR

Stan Store is best if…	Linktree is best if…
You’re looking for a link-in-bio tool that operates like an online store with several analytics, customization, and monetization features.If you don’t mind paying a high monthly subscription fee.	You’re looking for a straightforward link-in-bio tool with a large community of users and support.If you want a budget-friendly tool with basic monetization features.

Still not convinced that either of these platforms is the one for you?

Read on for the best alternative on the market.

A free alternative to Stan Store and Linktree: The Leap

The Leap is a link-in-bio tool that functions as an all-in-one creator store, with an easy-to-use, AI-powered digital product builder — all for free!

Designed with lead generation, product promotion, and sales in mind, The Leap helps creators monetize easily, allowing them to sell their digital products and process payments directly through their link-in-bio page.

As we’ve dissected in this article, some link-in-bio tools are more robust than others. But no other link-in-bio platform has a digital product builder as smart as The Leap’s.

the leap digital product builder ai — The Leap’s AI-powered digital product builder helps you generate mini-courses, guides, and more in minutes.

The Leap’s AI-powered digital product builder generates full-blown drafts of mini-courses, guides, tutorials, and challenges that can be customized to your liking —all within minutes.

Since The Leap’s digital product builder is super user-friendly and completely free, it’s automatically way easier for creators to turn their products into lead magnets, which in turn helps them grow their email list — and earn more $$$.

If you’re a creator who sells digital services like 1:1 consultations or coaching sessions, The Leap has a tool for that too — Book My Time, its native calendar booking feature.

To keep track of it all The Leap has a Creator Analytics dashboard and audience analytics, including sales and leads reports. These insights are essential for creating valuable digital products for your audience.

Finally, since The Leap is all about creating, selling, and marketing digital products, it offers tons of features to help you promote and grow your audience like an email list builder and automated email flows and email broadcasts.

The best part is that all of The Leap’s features are 100% free.

If you’re a creator looking to jumpstart your monetization journey, then The Leap is for you. Try The Leap for free to build your own creator store.

Start monetizing your audience with The Leap, your free link-in-bio store.

Stan Store vs. Linktree FAQ

What is Stan Store used for?

Stan is a link-in-bio creator store used for sharing multiple links and selling digital products and services, like online courses, guides, coaching sessions, and more. The platform also helps creators capture leads and grow their email lists.

How much does Stan Store cost?

Unfortunately, Stan Store doesn’t offer a free plan. Its Creator plan is $29/month, and Creator Pro plan is $99/month, both with zero transaction fees. Stan Store also offers a 14-day trial, so you can get a taste of its feature offerings before fully committing.

Is there a better alternative to Stan Store and Linktree?

While both Stan Store and Linktree are great options for a link-in-bio tool, if you’re looking for a free alternative with even better features, look no further than The Leap.

The Leap is an all-in-one creator storefront with an AI-powered digital product builder, which can help you generate mini-courses, tutorials, guides, and more in minutes.

Aside from being completely free to use, The Leap also offers many of the same features as Linktree and Stan Store — like a link-in-bio tool, an email list builder, automated email marketing, simple payment and order fulfillment, robust analytics, native calendar booking, and more.

Build, market, and sell digital products all in one spot with The Leap!

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