Platform Reviews

Stan Store Pricing 2025 Review: Is the Creator Platform Worth It?

by · Updated Feb 19, 2025

Over the last few years, Stan Store has become a popular creator monetization platform. For one, Stan Store charges users zero transaction fees, which is rare compared to many of its competitors. Moreover, the platform is full of useful features like several payment processing options, an online course builder, and audience analytics.

However, while Stan Store boasts itself as an “all-in-one creator store,” this doesn’t mean it’s necessarily a one-size-fits-all solution. Several things about Stan Store might not suit every creator’s needs — mainly its price tag. 

Read on to learn more about the Stan Store pricing structure and Stan Store key features. 

If you’re not convinced Stan Store is right for you by the end of this article, don’t worry — we’ve also included deets on the top Stan Store alternative.

Set up your link-in-bio store on The Leap today. It’s free!

How much does Stan Store cost?

When it comes to Stan Store’s pricing, the platform keeps it pretty simple by offering only two plans. Its basic Creator plan costs $29/month, while its Creator Pro plan is $99/month. Both plans come with zero transaction fees. 

Unfortunately, Stan Store doesn’t offer a free plan. That means all users must pay to access the platform.

Here’s a quick glance at the features Stan Store offers in the Stan Store Creator and Stan Store Creator Pro plans:

FeaturesPlans
Mobile-optimized creator storeCreator: ✅

Creator Pro: 
Calendar invites and bookings Creator: ✅

Creator Pro: 
Analytics Creator: ✅

Creator Pro: 
Unlimited coursesCreator: ✅

Creator Pro: 
Monetization featuresCreator: ✅

Creator Pro: 
Email list/Newsletter builderCreator: ✅

Creator Pro: 
Subscriptions Creator: ✅

Creator Pro: 
One-tap checkout Creator: ✅

Creator Pro: 
Email marketingCreator: ❌

Creator Pro: 
Unlimited funnelsCreator: ❌

Creator Pro: 
Discount codes and upsell offersCreator: ❌

Creator Pro: 
Payment plansCreator: ❌

Creator Pro: 
Affiliate payments Creator: ❌

Creator Pro: 
Pixel tracking Creator: ❌

Creator Pro: 

The Stan Store Creator plan is pretty feature-rich in terms of monetization and customization features. 

However, if you want to use its email marketing and other advanced features, you’ll have to upgrade to Creator Pro.

Stan Store pricing: Creator plan 

The Stan Store Creator plan is pretty robust — it’s designed for creators looking to monetize their content by selling digital products and services directly from a link in bio storefront. 

$29/month might seem steep to creators first getting started in their monetization journey, however, because Stan Store charges zero transaction fees, it could be considered a small price to pay once you start making some sales. 

Even though the Creator plan is Stan Store’s basic plan, it still features a customizable landing page and creator store that supports unlimited digital products or services. You can also create and sell online courses. Stan Store simplifies online course creation with its intuitive drag-and-drop editor, to consultations and coaching sessions via its native calendar feature. 

The Creator plan’s subscriptions feature helps creators make reliable recurring income and build an email list to stay connected with their audience. Plus, Stan Store has built-in analytics that can help keep track of customer behavior and optimize your earnings more effortlessly.

The Stan Store Creator plan comes with a range of features to help you make those sales.

Stan Store Creator plan key features: 

  • Customizable landing page: Use Stan’s drag-and-drop editor to customize your storefront to match your brand’s look and feel.
  • Creator store: With Stan, you can sell an unlimited number of digital products or services like online courses, videos, digital artwork, downloadable guides, and more. 
  • Calendar invites and bookings: You can use Stan’s native calendar to sell services, like 1:1 consultations, coaching sessions, and more to your audience. 
  • Online course builder: Stan allows you to create online courses with its drag-and-drop editor directly within the platform. 
  • Subscriptions: Set up subscriptions as another way to monetize your content for a recurring income. 
  • Email list/Newsletter builder:  Build your email list by using the Stan platform to get followers to subscribe to your newsletter. 
  • Links and earnings analytics: Track sales and customer behavior using Stan’s built-in analytics.

Stan Store pricing: Creator Pro plan  

The Stan Store Creator Pro plan offers everything its Creator plan does, plus more advanced features for enhanced marketing strategies and tools to maximize sales. 

For example, this plan is designed to enhance the customer journey and boost conversions with features like automated email marketing workflows, unlimited sales funnels, and the ability to offer discount codes, upsells, and payment plans. 

With Creator Pro, you can also build an affiliate program to expand your reach, while pixel tracking lets you optimize marketing campaigns with precision. Ultimately, compared to the Creator plan, these features are what make Creator Pro a more comprehensive solution for scaling your digital product or service business.

The Creator Pro plan is ideal for creators who already have their online business up and running and want to bring it to the next level. 

Stan Store Creator Pro plan key features:

  • Email marketing: Send automated emails to your followers and subscribers through built-in email workflows. 
  • Unlimited funnels: You can boost conversions and increase your average order value by building sales pages, offering order bumps, and more. 
  • Discount codes and upsell offers: You can offer your customers discount codes and upsell your digital products or services.
  • Payment plans: You can offer your customers the option of payment plans, which makes your products more accessible and can help increase sales.
  • Affiliate payments: You can create an affiliate program that encourages other creators to promote your offers and products in exchange for a commission. 
  • Pixel tracking: You can add Facebook and Google tracking codes to help you go the extra mile in your marketing campaigns.

The best Stan Store alternative: The Leap

Still on the fence about Stan Store? Lucky for you, there is a Stan Store alternative that might appeal to you more. 

Enter The Leap, a free, AI-powered creator store that enables creators to start making money, right now. 

The Leap understands that getting into the digital product game can be a bit overwhelming, so it created a free tool (yes, 100% free to use) that helps you build, promote, and sell digital products in record time — and with minimal effort. 

The best part? You can do it all from one place. No bip-bopping around from one platform to another. The Leap truly is an all-in-one tool for creators.

image

Start monetizing your audience with The Leap, your free link-in-bio store.

The Leap pricing

The Leap is completely free to use, with no transaction fees. The only thing you’ll be charged is a standard 2.9% Stripe payment processing fee per sale. That’s it!

The Leap key features

The Leap is the only creator store platform on the market that has an AI-powered digital product builder that uses AI to generate ideas and product drafts for you in just minutes. All you have to do is tell The Leap what your content niche is and AI will do the rest.

the leap digital product builder mini course challenge tutorial guide ai powered

While Stan Store has a digital product builder that allows you to create online courses, The Leap’s digital product builder can create anything from mini-courses and guides to tutorials and challenges. 

the leap digital product builder generator ai powered

Don’t need to create a new digital product just yet? No worries. The Leap also uses AI to generate landing pages and product descriptions for your existing digital products. 

Because The Leap is all about being an “all-in-one” creator platform, it also comes equipped with powerful marketing tools like automated email marketing flows, a library of expert-approved, pre-made email templates, audience analytics, and a Creator Analytics dashboard.

stan store pricing vs the leap creator analytics


The best part about The Leap is that it’s super easy to use and designed to feel like you’re creating content on any other social platform.

The bottom line? The Leap is an intuitive, AI-powered tool that lets you do everything from creating, promoting, and selling digital products — all in one place. 

The Leap key features overview: 

If you want to learn more about how to make money selling your own products, Sign up for The Leap Way mini-course series.

The Leap vs. Stan Store: Comparison

Features Platforms
PricingThe Leap: Free, with no transaction fees!

Stan Store: $29 – $99/month
Mobile-optimized creator storeThe Leap: 

Stan Store: 
Analytics The Leap: 

Stan Store: 
Digital product builder The Leap: ✅ AI-powered digital product builder

Stan Store: ✅ Online course builder 
Generative AIThe Leap: 

Stan Store:
Email marketingThe Leap:

Stan Store:

Ready to make money without spending it?

While Stan Store is a great option for a creator platform with monetization and analytics features, it’s quite limited in the kinds of digital products it can produce. If that’s important to you, then chances are what you’re actually shopping for is a Stan Store alternative

The Leap is the best alternative to Stan Store on the market. Not only does it have all the features that Stan Store offers, but it’s also the only all-in-one creator storefront that combines a link-in-bio tool with powerful marketing and analytics, and an AI-powered digital product builder that literally generates product ideas and drafts for you in mere seconds. 

Plus, when it comes to Stan Store pricing vs The Leap pricing, you can’t beat The Leap — it’s completely free to use, with no transaction fees.

At the end of the day, The Leap is a brilliant choice if you’re looking to keep all your revenue from selling digital products online. Ready to make some serious bucks without spending any?

Try The Leap free today to build your link-in-bio creator store and sell your digital products.

image

Build, market, and sell digital products all in one spot with The Leap!

Stan Store pricing FAQ 

What is Stan Store used for?

Stan is a creator store platform used for sharing multiple links and selling digital products and services like online courses, guides, roadmaps, 1:1 consultations, and more. Creators also use this platform to record audience analytics and product performance, as well as to capture leads and grow their email list.

Is there a free version of Stan Store?

While Stan Store offers a lot of features, it does not offer a free plan. Its basic Creator plan costs $29/month and its Creator Pro plan goes for $99/month. Both plans come with zero transaction fees and a range of features to help you customize your storefront, monetize your content, and track revenue and customer behavior. Is Stan Store worth the price?

While Stan’s Creator Pro plan is pretty steep in terms of price, it’s designed for creators who want to up their game with email marketing and more advanced features like pixel tracking, affiliate programs, and more. 

Is there a free alternative to Stan Store? 

While Stan Store is a great option for a link-in-bio creator store, if you’re still wondering, “is Stan Store worth it?” then you’re probably looking for a free alternative with even better features.

Look no further than The Leap. It’s an all-in-one creator storefront with an AI-powered digital product builder, link-in-bio storefront, robust analytics, automated email marketing, and more—all for free.

The Leap also offers many of the same features as Stan Store plus more advanced generative AI to simplify digital product creation, marketing, and sales. Try The Leap free today to build your creator store and sell your digital products.

image

Start monetizing your audience with The Leap, your free link-in-bio store.

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Further reading


This article was originally published in April 2024, and updated in December 2024 with additional information.

jenni stablein
About the author

Jenni Stablein

Jenni Stablein is a content marketer and freelance writer passionate about producing compelling and educational content for a range of clients across tech, fashion, product design, and art. When she's not writing, Jenni is nerding out about clouds (yes, clouds) or how to keep things alive in her garden. 
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