Sellfy vs. Stan Store: Which One's Better for Digital Products?

Looking for an online store to sell your digital products? In this article, we deep dive into the pros and cons of two popular online store platforms on the market: Sellfy and Stan Store.

The two platforms have a proven track record of supporting creators in successfully selling digital products. But if you’re on the fence about which platform is best for you, then read on to learn more about the key differences between Sellfy and Stan Store.

By the end of this article, you should be able to determine which platform works best for you, or if you should consider an alternative altogether.

Click here to start creating and selling digital products with The Leap. It’s free!

Sellfy vs. Stan Store: Key differences

Sellfy and Stan Store both allow users to build an online storefront quickly and sell digital products. However, there are some key differences to consider.

Platform	Pricing and key features
Sellfy	Price: $22-$119/month Digital product builder: ❌ Subscription products: ✅ Audience analytics: ✅ Email marketing: ✅ Flexible payment options: ✅
Stan Store	Price: $29-$99/month Digital product builder: ✅, lets you build online courses Subscription products: ✅ Audience analytics: ✅ Email marketing: ✅ Flexible payment options: ✅

What is Sellfy?

Sellfy is a lightweight platform geared towards selling digital products. Its user-friendly online store builder helps you get your store up and running in just a few minutes. Once it’s live, you can upload as many digital products to your store as you want, and even sell subscriptions and on-demand video.

However, it’s important to note that Sellfy places a cap on just how much income you can earn per pricing tier. For example, if you plan on making more than $10,000 a year, you’ll have to upgrade from Sellfy’s Starter plan to a higher tier.

Sellfy also doesn’t offer a digital product builder. That being said, it does have an array of marketing tools geared towards conversion. For instance, its Starter plan offers email marketing and coupons, while more advanced plans offer product upselling and cart abandonment automation.

With Sellfy, you can:

Create a simple, customizable online storefront and link-in-bio page
Host and sell digital products and services
Sell subscriptions and on-demand video content
Access email marketing features like email collection
Use marketing tools like coupon codes, upselling, and cart abandonment
Track audience and sales analytics

What is Stan Store?

Over the last few years, Stan Store has emerged as one of the most popular creator monetization platforms on the market. Stan boasts itself as an “all-in-one creator store,” but this doesn’t mean it’s necessarily a one-size-fits-all solution. Several things about Stan might not suit every creator’s needs — mainly its price tag.

On the flip side, thanks to its many advanced features — like robust customization, flexible payment options, an online course builder, and audience analytics — Stan Store is popular for a reason.

stan store online creator digital products

With Stan, you can:

Create a simple, customizable online storefront and link-in-bio landing page
Sell digital products and services
Build online courses directly within the platform
Automate your workflows with popular third-party platforms like Mailchimp, Stripe, PayPal, Google Calendar, and more
Use Stan’s affiliate marketing program to earn a commission by promoting other creators’ products
Track audience analytics including demographics, engagement rates, and more
Offer flexible payment options like Buy Now, Pay Later payment plans via Afterpay and Klarna

Sellfy vs. Stan Store: Comparison

Now that you know the basics of Sellfy and Stan Store, let’s take a closer look at their pricing structure and features. Read on to learn more about how the two platforms compare.

1. Pricing

One thing that unites Sellfy and Stan Store is that neither platform charges transaction fees, which is somewhat rare in the creator storefront space. From there, the pricing structure between Sellfy and Stan is fairly similar. However, there are some significant differences to take note of.

Sellfy’s paid plans start at $22/month and go up to $119/month for its Premium tier.

Stan Store’s pricing is not far off, with its Creator plan starting at $29/month and its Creator Pro plan at $99/month.

The biggest difference between the two platforms is that Sellfy puts a cap on sales for each of its plans. For example, you can only make up to $10,000 with Sellfy’s Starter plan. Once you make over $10k, you’ll need to upgrade to its Business plan, which allows you to make up to $50,000 before upgrading to its Premium plan, which allows up to $200,000 of earnings per year.

Depending on where you’re at in your creator journey, Sellfy’s payment structure might not be an issue for you. However, if you’re planning on scaling fast, then you’ll need to be okay with paying more for the platform’s features as your earnings increase.

2. Digital product builder

While you can sell a wide range of digital products on both Sellfy and Stan Store, their digital product builder offering isn’t super robust.

For Sellfy, a digital product builder is essentially non-existent, meaning you can sell digital products on the platform but you can’t create them with it.

On the other hand, Stan Store has a digital product builder. However, it’s limited to creating online courses only. If you’re looking to create other types of digital products, you’ll have to rely on other tools.

3. Creator store functionality

Both Sellfy and Stan Store helps you build mobile-optimized link-in-bio storefronts. However, each platform’s online store has certain unique features.

For instance, Sellfy offers unique marketing tools for conversion, like cart abandonment, upsells, and coupon codes.

Meanwhile, Stan Store offers tons of integrations with popular third-party apps like Zoom and Mailchimp, so you can seamlessly blend your workflows across all the platforms you use.

4. Email marketing

Both Sellfy and Stan Store offer email marketing tools. However, these features may be limited depending on what plan you choose to go with.

For example, Sellfy offers email marketing features even for Starter plan users. That being said, it only allows you 2,000 email marketing credits. For up to 50,000 email marketing credits, you’ll need to upgrade to its Premium tier.

On the other hand, Stan Store offers an email/newsletter builder across both its plans. However, it only offers email marketing features with its Creator Pro plan, which costs $99/month. Unlike Sellfy though, Stan allows you to have unlimited email contacts.

5. Flexible payment options

Both platforms offer mobile-optimized checkouts with flexible payment options. However, Stan Store’s payment options are a bit more advanced, including one-tap checkout, discount codes, and Buy Now, Pay Later payment plans with Afterpay and Klarna.

Sellfy vs. Stan Store: Which creator store should you use?

Both Sellfy and Stan Store share the same primary goal: helping creators set up a personalized hub for generating leads and monetizing their audience via selling digital products and services.

Both platforms also come with some pretty sweet monetization features, like the ability to sell digital and subscription products, in addition to marketing features, customization options, and more.

Stan Store offers an online course builder, while Sellfy does not. However, Sellfy offers some monetization features that are more geared towards video and subscription services. So if that’s your cup of tea, you might prefer Sellfy.

It’s also important to consider the two platform’s pricing structures, which are admittedly somewhat similar. However, the biggest difference is that you’ll have to pay more per month with Sellfy as your earnings increase.

TL;DR

Sellfy is best if…	Stan Store is best if…
You’re willing to pay more for a platform as your earnings increase. You are a creator who wants to sell subscription or on-demand video content. You’re interested in unique marketing tools for conversion, like upselling and coupon codes.	You don’t mind paying for an all-in-one creator store. You want to build and sell online courses. You want to automate workflows through popular third-party integrations. You’re interested in affiliate marketing as a form of revenue.

Ultimately, with the right strategy and quality digital products, you can find success on either platform. The choice between Sellfy or Stan Store should be based on your business objectives, your budget, and your most desired features.

Not so sure about all those monthly subscription costs? Read on for the best (free) alternative on the market!

A free alternative to Sellfy and Stan Store: The Leap

The Leap is an all-in-one creator store that boasts an easy-to-use, time-saving digital product builder. With The Leap, you can quickly build your own link-in-bio storefront, where you can create, market, and sell digital products all from one place.

The Leap also helps you capture leads and grow your email list (aka own your audience), set up automated email flows and broadcasts, and offer one-on-one sessions like coaching or discovery calls to clients.

The best part? The Leap is totally free to use with zero transaction fees.

The Leap’s AI-powered digital product builder doesn’t just give you content suggestions, it can actually generate mini-courses, guides, tutorials, and more for you in minutes. It also has an AI assistant to help you generate copy for your landing pages, product descriptions, or even an ebook. In a nutshell, The Leap’s AI helps creators like you bring your product ideas to life way faster.

You can also use The Leap’s super-smart digital product builder to create effective lead magnets (aka freebies) to grow your email list, which in turn helps you grow your income!

The Leap offers creators useful audience analytics, giving you the insights you need to create digital products that will fly off the (digital) shelves. Not to mention the array of flexible payment options, as well as built-in email marketing tools like pre-made email templates for setting up automated email flows and sending email broadcasts to leads and customers.

If you’re a creator looking to jumpstart your monetization journey, then The Leap is for you.

Looking for the best alternative to Sellfy and Stan Store? Try The Leap for free today.

Build, market, and sell digital products all in one spot with The Leap!

Sellfy vs. Stan Store FAQ

What is Sellfy used for?

Sellfy is an online store platform geared towards selling physical and digital products. While it doesn’t have a digital product builder, you can upload unlimited digital products and even sell subscriptions and on-demand videos with Sellfy.

It also has a variety of marketing features geared towards conversion, like coupon codes and email marketing, which are available with even the lowest tier plan. If you want more advanced features, like product upselling and cart abandonment automation, you’ll have to level up your plan.

How much does Stan Store cost?

Stan Store has two paid plans: its Creator plan is $29/month, and its Creator Pro plan is $99/month. Both plans have zero transaction fees.

Stan’s basic Creator plan comes with plenty of features to get you started, like flexible payment options, an online course builder, and audience analytics. You’ll need to upgrade to its Creator Pro plan for more advanced features, like email marketing, discount codes, upsells, affiliate payments, and more.

Is there a free alternative to Sellfy and Stan Store?

While both Sellfy and Stan Store are great options for an online store, if you’re looking for a free alternative to sell digital products with even smarter features, look no further than The Leap.

Brought to you by tech company Thinkific, The Leap is an all-in-one creator store with an AI-powered digital product builder that can help you generate mini-courses, guides, tutorials, and more in minutes — and it’s free to use, with zero transaction fees!

Additionally, The Leap offers many of the same features that Sellfy and Stan Store have — like email marketing and simple payment and order fulfillment, and built-in email marketing tools for nurturing your leads.

With The Leap, you can easily upload your existing digital products to your storefront, or create a new product from scratch using the platform’s AI-powered product builder. Simply answer a few questions, like what your expertise is and what type of product you’d like to build, and The Leap will generate digital product ideas and build out comprehensive, customizable drafts for you in a snap.

Create and sell digital products in minutes using The Leap!

Follow The Leap on TikTok, Instagram, and YouTube for more creator platform reviews. We also make a newsletter.

Sellfy vs. Stan Store: Which Online Store Is Better for Selling Digital Products?

by Jenni Stablein · Published Nov 15, 2024